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OptiMine Software is a leader in cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s ad measurement and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across digital display, search and social channels. When optimizing ad spend across multiple channels, OptiMine’s solution consistently proves significant lift in ROI and ROAS across a wide range of industries—from retail to financial services to telecommunications to travel & hospitality. 

OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in Minneapolis, Minnesota, and backed by Hummer Winblad Venture Partners and Zetta Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.

Executive Team

Matt Voda, Chief Executive Officer

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role at OptiMine. In his role, he is responsible for marketing, PR, lead generation, and product management. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in engagement and ROI. Matt also spent 11 years at Digital River (Nasdaq: DRIV) as VP of Product Management developing the industry’s first cloud-based e-commerce platform, a high scale enterprise offering handling over $30B in e-commerce transactions, across 80 countries. The Digital River business grew by over 2000% during his tenure and was the first Minnesota company to go from 0 to a $1B+ market cap in the last 30 years. Matt spent his early career at Damark International and Information Advantage- joining both pre-IPO,  focusing on high-scale customer and marketing analytics. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management.

Robert Cooley, Chief Technology Officer

Robert Cooley has deep expertise and broad application experience with data mining and optimization technologies.  He is known for his groundbreaking work in Web Mining and has over fifteen years of experience managing projects and analyzing data in a variety of fields, with a focus on e-commerce, CRM, and unstructured text.  Prior to OptiMine Software, Cooley was the VP of Technical Operations for KXEN, a data mining software company, and before that he was the Director of Data Mining for Outride Inc., a Xerox PARC spin-off specializing in personalized search technologies that was sold to Google in 2001.  In addition to a PhD in computer science from the University of Minnesota, he holds degrees in civil and nuclear engineering.

Judd Eder, Vice President of Client Success

Judd is an analytics and marketing expert, passionate about turning data into meaningful results. As leader of the Client Success team at OptiMine, he leads our team in their collaboration with our customers to ensure OptiMine is translating analytic insights into meaningful marketing performance improvements. He has deep, practitioner experience in digital marketing guiding leading, global brands to demonstrable ROI and sales improvement. Prior to joining OptiMine, Judd launched and led an online marketplace startup and has extensive engineering experience in the sustainable energy market.

Board of Directors

Ann Winblad

Ann Winblad is the co-founder and a Managing Director of Hummer Winblad Venture Partners. She is a well-known and respected software industry entrepreneur and technology leader. Her background and over 30 years of experience in the software industry have been chronicled in many national business and trade publications. Ann began her career as a systems programmer at the Federal Reserve Bank. In 1976 Ann co-founded Open Systems, Inc., a top selling accounting software company, with a $500 investment. She operated Open Systems profitably for six years and then sold it for over $15 million. Prior to co-founding Hummer Winblad Venture Partners, Ann served as a strategy consultant for prestigious clients such as IBM, Microsoft, Price Waterhouse, and numerous start-ups. In addition, Ann has co-authored the book Object-Oriented Software and has written articles for numerous publications. Ann received a BA in mathematics and in business administration from the College of St. Catherine, as well as an MA in education and international economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Laws from the University of St. Thomas. Ann has served as a Director of numerous start-up and public companies and currently serves as a director of Ace Metrix, Karmasphere, MuleSoft, Sonatype,  and Voltage Security. She is a member of the Board of Trustees of the University of St. Thomas. Ann is an advisor to numerous entrepreneur groups, as well as Director and former Chairperson of SV Forum.

Judy M. Owen

Judy Owen is a founder and General Partner with Calumet Venture Fund, investing in technology companies in the Midwest.  Prior to founding Calumet Venture Fund, Judy has was a Silicon Valley entrepreneur for over 30 years. She started her career as a “chip” designer at Intel Corporation. Owen has held a variety of executive management roles in notable Silicon Valley leadership companies, including: Silicon Graphics, Chips and Technologies, Teknekron Communication Systems. She was also the CEO and co-founder of Wireless Access Inc. a mobile communication device company, which was acquired by Glenayre. After the acquisition, Owen started investing in early stage technology companies:  Picazo Communication (acquired by Intel) and SigmaQuest  (acquired by Camstar/Siemens).  Ms. Owen has a BS in Electrical Engineering from University of Wisconsin-Madison.

Tom Donnelly, Executive Chair

Tom Donnelly brings significant digital marketing, analytics and SaaS (Software as a Service) experience to his role at OptiMine. He previously was President and Chief Operating Officer at Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, with 2013 revenue of $390M. At Digital River, Donnelly led the global e-marketing, sales, client delivery, and infrastructure organizations for the company’s core enterprise e-commerce businesses. Prior to joining Digital River, Donnelly served as President and COO of Net Perceptions, Inc. He has more than 25 years of Internet and technology experience. 


OptiMine Software helps leaders make every marketing dollar more effective in driving tangible business results. Our proven, cross-channel analytics illuminate blind spots and uncover hidden growth opportunities, so marketers can put every dollar where it matters most.

OptiMine uniquely combines automated, agile marketing mix analytics and ad-level optimization in a single, cloud-based platform — delivering the power of advanced marketing mix analytics faster, and at far less expense, than traditional offerings. By accounting for every ad’s full-funnel influence — across channels and devices — the OptiMine platform reveals the true value of each, even for hard-to-measure ads such as mobile, social and offline. This continuous, agile insight and automated action helps customers continually hone their marketing investments to drive better business results. 

Based in Minneapolis’ North Loop neighborhood, OptiMine is changing the marketing landscape with its market-leading analytics. This is your opportunity to be a critical player in a Silicon Valley VC-backed software company with big impact and big plans. 

For other career inquiries, send your resume to: contact@optimine.com