Industry first changes the game in measuring digital ad performance
MINNEAPOLIS – Oct. 28, 2015 – OptiMine Inc., the global agile marketing measurement and optimization leader, today announced that complete cross-channel digital attribution is now available through a free 30-day trial of its 100% cloud-based Agile Insight platform. Available immediately, marketers and agencies can measure the cross-channel performance of their Facebook, Google, DoubleClick and Bing ads, and see results within seven days of signing-up for the trial.
MINNEAPOLIS – Sept. 21 2015 – OptiMine Inc., the global agile marketing measurement and optimization leader, today announced it has been included by Gartner, Inc. in the 2015 Magic Quadrant for Digital Marketing Analytics research report. OptiMine was one of 12 vendors positioned in the Magic Quadrant, with evaluation based on completeness of vision and ability to execute.
Rob Cooley, OptiMine Chief Technology Officer, will speak on a panel at this week’s SMX Advanced conference, providing attendees with insight into how they can achieve attribution success in today’s multi-channel, multi-device world. Cooley will discuss the role of media mix modeling in measuring the value of early funnel advertising such as mobile. He’ll illustrate how a media mix modeling approach not only solves the mobile measurement problem, but also provides complete visibility into all of the factors that affect advertising performance. The panel will include various case studies that exemplify the benefits of a media mix approach, including one that shows how cross-channel measurement and optimization drove a 23% revenue increase across display and paid search channels.
Growing company adds new Chief Marketing Officer, Chief Financial Officer, and Vice President of Engineering; relocates to new Minneapolis office
MINNEAPOLIS, Minn. – May 1, 2014 – OptiMine Software, a leader in cloud-based omni-channel marketing analytics and optimization, today announced that the company has expanded its leadership team, welcoming additional industry veterans. New Chief Marketing Officer Matt Voda; Chief Financial Officer Sharri Major; and Vice President of Engineering Paul Algren join OptiMine’s team in its new offices in Minneapolis’ North Loop.
Announces new Board of Directors Including Ann Winblad, Mark Gorenberg, and Judy Owen
ST. PAUL, Minn. – March 26, 2014 - OptiMine Software, a leader in cloud-based omni-channel marketing analytics and optimization, today announced it has named Thomas Donnelly Chief Executive Officer. OptiMine also announced a new Board of Directors that includes Donnelly; Ann Winblad, Co-Founder and a Managing Director of Hummer Winblad Venture Partners; Mark Gorenberg, Founder of Zetta Venture Partners; and Judy Owen, General Partner at Calumet Venture Fund.
COMPANY GROWS EXECUTIVE TEAM, WELCOMES DIGITAL ADVERTISING VETERAN JEFF MINICH AS VICE PRESIDENT, PRODUCTS
ST. PAUL, MINN. – August 5, 2013 – OptiMine Software, provider of the measurement and optimization platform that transcends third-party cookies to maximize financial performance for digital advertisers, announced today that the company has nearly doubled the advertising spend under management in the first half of 2013, as compared to the same period in 2012. Likewise, year-over-year revenue has doubled, and the company is poised for continued revenue growth, having at least doubled the incremental value of new contracts signed in each of the last two quarters. Reflective of OptiMine’s expanded customer base, the company’s daily bid changes grew by 2,400 percent as compared to the first half of 2012. To fuel continued growth, through further product innovation, the company has hired Jeff Minich as vice president, products.
INITIAL CUSTOMER RESULTS REVEAL THAT MORE THAN 90 PERCENT OF DISPLAY ADS ARE UNDERVALUED BY EXISTING APPROACHES
ST. PAUL, Minn. – June 27, 2013 - OptiMine Software, provider of the measurement and optimization platform that helps advertisers maximize financial performance, today announced the expansion of its solution to include cross-channel measurement and optimization for display advertising. With the platform expansion, OptiMine introduces a new approach to identify the cross-channel value of display ads, without the limitations of third-party cookies or traditional attribution. The new capabilities enable advertisers to accurately measure and maximize the value and ROI of display advertising by understanding its cross-channel impact on paid search—across all devices—through OptiMine’s unique Value per Impression (VPI) methodology.
RAPID-RESULTS TRIAL PROGRAM GEARED TOWARD END-OF-YEAR PLANNING AND OPTIMIZATION FOR A HIGHER LEVEL OF PAID SEARCH PERFORMANCE IN 2013
ST. PAUL, Minn. – October 2, 2012 – OptiMine Software, a provider of paid search keyword bid management software that helps digital advertisers dramatically increase financial performance, today announced its OptiMize 2013 Program for companies to begin building towards an even more successful 2013. Recent trial program participants have achieved dramatic results, with 82% experiencing increases to financial results greater than 20% and 40% seeing increases of more than 50%.