MINNEAPOLIS – Sept. 21 2015 – OptiMine Inc., the global agile marketing measurement and optimization leader, today announced it has been included by Gartner, Inc. in the 2015 Magic Quadrant for Digital Marketing Analytics research report. OptiMine was one of 12 vendors positioned in the Magic Quadrant, with evaluation based on completeness of vision and ability to execute.
“With the explosion of new ad channels and devices and radically changing consumer behaviors, we consider our inclusion in the Magic Quadrant for Digital Marketing Analytics by Gartner as confirmation of OptiMine’s ability to anticipate and solve our customer’s marketing measurement and optimization needs and challenges,” said Matt Voda, president of OptiMine. “We believe that marketers armed with the best information, speed, and the agility to act on that information have the greatest chance for success in this new era of marketing.”
OptiMine offers two products: Insight for cloud-based agile marketing measurement and Impact for advanced bid optimization. The OptiMine platform has several unique advantages versus traditional attribution solutions: speed of deployment, detailed and actionable insights at the ad-level, as well as speed of ongoing insights across both online and offline channels. By illuminating cross-channel performance from every angle, OptiMine provides customers with the fastest, most actionable and persistent insights, and the ability to immediately act upon those insights to drive optimized ROI.
According to Gartner Magic Quadrant for Digital Marketing Analytics 1, “Marketing analytics platforms are specialized analytic applications used to understand and improve digital channel user experience, prospect and customer acquisition and behavior, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques.” Furthermore, the report indicates that, “They are stand-alone, end-to-end platforms, performing functions from data collection through analysis and visualization. They have demonstrated relevance to marketing through their ability to collect and ingest data from common marketing sources, provide tools for standard marketing analytics use cases, and have significant adoption by marketing practitioners.”
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1 Gartner “Magic Quadrant for Digital Marketing Analytics ” by Martin Kihn, Adam Sarner, Andrew Frank, Kirsten Newbold-Knipp, Christi Eubanks, September 17, 2015.
About OptiMine, Inc.
OptiMine is the leader in cloud-based, agile marketing measurement and optimization software. It uniquely combines top-down, cross-channel views with bottoms-up actionability across your entire marketing mix – from offline to online, across devices. Following rapid implementation in just weeks, OptiMine delivers persistent, ongoing insights so you can continually hone your marketing investments in a rapidly-shifting market for maximum ROI. Learn more at optimine.com.