This week, Facebook announced for the second time in recent months, that their methods of measurement for several KPIs of interest to advertisers were inaccurate. In response, they are re-organizing to provide more transparency for marketers. But this raises a few critical questions for brands:
Many people in the technology, product management and marketing arenas are familiar with the “Agile Software Development Methodology” and perhaps you’ve even participated directly in this process. If so, you were probably part of a small team aligned to a business owner moving rapidly through “sprints” designed to create new software, mobile apps and digital experiences much more quickly than ever before and with much more fruitful business outcomes. This process works very well and it is no surprise that it is a standard approach used across many successful businesses. The question is: why hasn’t this been applied to marketing measurement?
Google says keyword bidding is the most critical driver of paid search ROI, but you have to do it right to get the best financial results.
We are getting to the time of year where two things occupy our minds: Ending this year with a head of steam and launching the next on the back of that momentum. For those of you who manage complex paid search campaigns, OptiMine has a trial program that will help you do both: OptiMize 2013.
By now you know that OptiMine is exhibiting at SMX East in booth 439, demonstrating the world's most powerful bid optimization software and giving away cash to those who stop by and spin the prize wheel. You also know that our own Rob Cooley - performance-obsessed CTO and co-founder - is presenting bid testing best practices at the Mad Scientists of PPC session on Wednesday, October 3. And that is why I write this today.
The guys with the green eye shades have been locked down crunching the numbers and the report is in: 2012 has been a year of growing momentum for OptiMine Software. From spend under management, to keyword counts and trial results, OptiMine's growth is on an upward trajectory
Hard to believe, but SMX East starts just four weeks from today. If past SMX events is any indication, this promises to be three days of power-packed, knowledge-building sessions. If you are considering going you can see the entire agenda here. One of the session you don't want to miss sure is "The Mad Scientists of Paid Search." Not only will you get to see OptMine's CTO and co-founder Rob Cooley discussing the best practices for bid testing, you'll also get to see Rob and the rest of the panel sporting really cool lab coats. The official summary of the session is below:
I know July will be with us for another day and a half, but that doesn't mean paid search professionals shouldn't begin turning their attention to the inevitable arrival of the Holiday Shopping Season. Still too hot and too soon, you say. Truth is, now is a darn good time to begin thinking about it and, to prove the point, OptiMine's CTO, Rob Cooley, penned a piece for PPC Hero called, "Christmas in July: Considerations for Holiday Planning".