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Blog: Bid Optimization

Value-Based Bid Testing Applied in the Real World

This is the fifth andfinal excerpt from "Bid Testing Best Practices", a white paper from OptiMine Software. In this post, Jason looks at two specific applications of value-based bid testing using the same data. You can read earlier excerpts about position-based bid testing and current bid-based bid testing, or visit optimine.com to download the whitepaper

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The Benefits of Value-Based Bid Testing

The following is the fourth in a series of excerpts from “Bid Testing Best Practices”, a white paper from OptiMine. In it author Jason Mulvey explores the three primary methods for conducting bid testing in paid search.  In earlier posts we covered position-based bid testing and current bid-based bid testing. In this post, Jason looks at value-based bid testing and how it differs from its two cousins. Visit optimine.com to download the whitepaper

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The Pros and Cons of Current Bid-Based Bid Testing

The following is an excerpt from "Bid Testing Best Practices", a white paper from OptiMine. In it author Jason Mulvey explores the three primary methods for conducting bid testing in paid search.  In the previous post, Jason looked at position-based bid testing. Today he covers the pros and cons of current bid-based bid testing. Visit optimine.com to download the whitepaper

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What is Position-Based Bid Testing

  The following is an excerpt from "Bid Testing Best Practices", a white paper from OptiMine. In it author Jason Mulvey explores the three primary methods for conducting bid testing in paid search.  In this post, Jason highlights position-based bid testing. Visit optimine.com to download the whitepaper

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Going to SMX Advanced? You Gotta See these Models

SMX Advanced kicks off Monday night with a rooftop party, but we really get down to business on Tuesday, June 5  when the floor opens and the best (mathematical) models take center stage in the OptiMine Software booth, number 24. So, why should you stop by OptiMine when there are so many others exhibitors? Let me offer a few reasons:

OptiMine improves paid-search financial results by 25% or more. We'll have some of the results at the booth and our friendly OptiMiners will be happy to tell you about more. OptiMine uses not one, but six modeling techniques to assure maximum performance. And every day it assigns every keyword, individually the appropriate technique to achieve the global goal.No clusters, no rules. Enough said. Spin the wheel for your chance to win  a chunk of cash. OptiMine is a sports car according to @SeaPPC.

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Treat Your Paid-Search Keywords as Individuals: Visit Optimine at SMX Advanced

A few months ago OptiMine published its first white paper, "Achieving the Gold Standard in Paid Search Bid Optimization". In it, OptiMine CTO Rob Cooley made the case that using global keyword-level modeling to optimize keyword bidding is superior to other modeling techniques a that employ clusters. The reason, quite simply, is that keyword-level modeling treats each and every one individually, regardless of the number of keywords. 

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Rob Cooley, OptiMine CTO, on Choosing the Right Keyword-Bidding Approach

Rob Cooley, OptiMine CTO, has penned an article for Adotas.  The subject, choosing  the best keyword bidding method, is becoming a hot one among paid search professionals. 

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Open the Black Box of Paid Search Data

Don't settle when it comes to automating your paid-search advertising. There is no shortage of solutions available, but most do not offer two critical pieces; transparency and control

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