When pay per click (PPC) overtook display as the ruler of digital advertising, using impressions as the most important value metric took a backseat to clicks and conversions.
“Mozilla’s announcement reinforces the risk in relying on cookies alone to value the impact of attention-based advertising, such as display and Facebook. In addition to challenges posed by browsers (among others), cookies fall apart when it comes to tracking across multiple devices.
For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality.
Businesses of all sizes can connect with potential customers using paid search, making it a core component of many marketers' mix.
OptiMine Bid Optimization Software keeps getting better with a new version that includes improved performance, usability and stronger keyword analytics. We stuffed a lot under the hood and CTO Rob Cooley only scrapes the surface in this 10 minute video on the OptiMine website. Some of the improvement Rob shows are: