We are getting to the time of year where two things occupy our minds: Ending this year with a head of steam and launching the next on the back of that momentum. For those of you who manage complex paid search campaigns, OptiMine has a trial program that will help you do both: OptiMize 2013.
By now you know that OptiMine is exhibiting at SMX East in booth 439, demonstrating the world's most powerful bid optimization software and giving away cash to those who stop by and spin the prize wheel. You also know that our own Rob Cooley - performance-obsessed CTO and co-founder - is presenting bid testing best practices at the Mad Scientists of PPC session on Wednesday, October 3. And that is why I write this today.
The guys with the green eye shades have been locked down crunching the numbers and the report is in: 2012 has been a year of growing momentum for OptiMine Software. From spend under management, to keyword counts and trial results, OptiMine's growth is on an upward trajectory
Hard to believe, but SMX East starts just four weeks from today. If past SMX events is any indication, this promises to be three days of power-packed, knowledge-building sessions. If you are considering going you can see the entire agenda here. One of the session you don't want to miss sure is "The Mad Scientists of Paid Search." Not only will you get to see OptMine's CTO and co-founder Rob Cooley discussing the best practices for bid testing, you'll also get to see Rob and the rest of the panel sporting really cool lab coats. The official summary of the session is below:
So what's next for Google? After a decade of driving billions and billions of dollars from paid search, Google continues to look for new worlds to conquer, new digital advertising channels to turn into money-making machines. According to an article in Forbes, the best is yet to come for the giant of search. Contributor Elise Ackerman points to three reasons she believes "Google's glory days may still lie ahead."
Great minds - individually and collectively - think alike. To prove the point one need look no farther than two very important posts published this week in two different publications. Both articles, Christmas in July: Considerations for Holiday Planning, penned by OptiMine's own Rob Cooley, and The Dog Days Of Summer, by Vic Drabicky, offer ideas for how to make use of this "down" time between July the 4th and Holiday 2012.
I know July will be with us for another day and a half, but that doesn't mean paid search professionals shouldn't begin turning their attention to the inevitable arrival of the Holiday Shopping Season. Still too hot and too soon, you say. Truth is, now is a darn good time to begin thinking about it and, to prove the point, OptiMine's CTO, Rob Cooley, penned a piece for PPC Hero called, "Christmas in July: Considerations for Holiday Planning".
Today we continue excerpting "Achieving the Gold Standard in Paid-Search Bid Optimization". The last post provided an overview of paid search, setting the table for the discussion of rules-based and model-based methodologies. In addition to these two, we'll look within model-based optimization at the differences between local and global optimization. What may seem simple on the surface is really significant and dramatic in the financial impact it has on complex paid-search programs.