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Do you know your Digital IQ?

I'm willing to bet most of you have never considered the question. I know I hadn't until I read the article on SFGate.com. According to the article, the concept "measures the digital footprint of 64 brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile." 

Three brands, Macy's, Victoria's Secret and Nordstrom, achieved Genius level, but some of the more interesting findings include:

  • Facebook is a key element, but only four brands have fully-functional storefronts
  • 67 percent of the 64 brands have mobile sites - a threefold increase over last year - and 88 percent of those are e-commerce enabled
  • Innovation is imperative. Resting on ones laurels is a strategy for losing

You can download the entire report here for free. It is gated, so you'll have to give up a bit of information, but the tradeoff is well worth it.