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Increasing Paid Search ROI Through Keyword Bidding

Google says keyword bidding is the most critical driver of paid search ROI, but you have to do it right to get the best financial results. 

In this 60 minute look at the most common keyword bidding methods,Rob Cooley, OptiMine CTO, will show you how to significantly improve paid search financial results by applying the best of these:

  • Rules-based Optimization
  • Local Optimization
  • Global Cluster-level Optimization
  • Global Keyword-level Optimization

You can watch the recorded webcast below or download the presentation deck here. Webinar: Increase Paid Search ROI Through Keyword Bidding from OptiMine Software on Vimeo. @OptiMineInc OptiMine logo