This week, OptiMine was included in Gartner’s 2015 Magic Quadrant for Digital Marketing Analytics. This is an honor for the entire OptiMine team and being recognized in this way is an outcome of all of the hard work my fellow OptiMine employees put in each and every day. OptiMine is especially proud of the work we do for our clients, and that our software is used to improve their marketing performance - whether helping them acquire more new customers, grow their sales, or drive significant improvement in their marketing effectiveness and efficiency. We succeed when our customers succeed, and this drives our focus and intensity.
What’s clear, from the details in the Gartner Magic Quadrant and from the quickening drumbeat of the market, is that our customers are facing more complexity, more new challenges (and opportunities), dramatically changing consumer behaviors and the compounding effect of a dramatically faster competitive environment. It is harder (and more exciting) to be a marketer today than ever before.
We succeed when our customers succeed. Our 100% cloud-based platform allows our marketer clients to see faster, move faster and take advantage of market opportunities using agility as a new competitive weapon. Our clients succeed when their marketing insights are immediately actionable, using our self- service tools that outline playbooks for the next best steps to improve marketing results. And finally, our clients win when they can continually test their way into the myriad of new marketing channels that seemingly crop up every day to identify the best new approaches to embrace and also to quickly identify the losing approaches to avoid continued investment.
Inclusion in industry recognition is an exciting outcome for OptiMine. That said, we will remain focused on our customers’ success, as that is the ultimate yardstick for how we’re doing.