Don't settle when it comes to automating your paid-search advertising. There is no shortage of solutions available, but most do not offer two critical pieces; transparency and control.
These black-box systems offer no visibility into what decisions the software is making and why. And if you want to leverage your domain expertise to take advantage of market and business changes that software can neither predict or see, you're out of luck. To better understand the significance of transparency and control and how they can only be achieved through automation, download "Open the Black Box", the new white paper from OptiMine Software. Your paid-search programs are too important to trust a "set-and-forget" strategy and there's no reason you should have to. Download our free white paper today. @MarkPalony