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Blog: Tag: Bid Testing

What is Position-Based Bid Testing

  The following is an excerpt from "Bid Testing Best Practices", a white paper from OptiMine. In it author Jason Mulvey explores the three primary methods for conducting bid testing in paid search.  In this post, Jason highlights position-based bid testing. Visit optimine.com to download the whitepaper

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The Pros and Cons of Current Bid-Based Bid Testing

The following is an excerpt from "Bid Testing Best Practices", a white paper from OptiMine. In it author Jason Mulvey explores the three primary methods for conducting bid testing in paid search.  In the previous post, Jason looked at position-based bid testing. Today he covers the pros and cons of current bid-based bid testing. Visit optimine.com to download the whitepaper

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The Benefits of Value-Based Bid Testing

The following is the fourth in a series of excerpts from “Bid Testing Best Practices”, a white paper from OptiMine. In it author Jason Mulvey explores the three primary methods for conducting bid testing in paid search.  In earlier posts we covered position-based bid testing and current bid-based bid testing. In this post, Jason looks at value-based bid testing and how it differs from its two cousins. Visit optimine.com to download the whitepaper

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Value-Based Bid Testing Applied in the Real World

This is the fifth andfinal excerpt from "Bid Testing Best Practices", a white paper from OptiMine Software. In this post, Jason looks at two specific applications of value-based bid testing using the same data. You can read earlier excerpts about position-based bid testing and current bid-based bid testing, or visit optimine.com to download the whitepaper

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Meet Our Team of Obsessives at SMX East

Hard to believe, but SMX East starts just four weeks from today.  If past SMX events is any indication, this promises to be three days of power-packed, knowledge-building sessions.  If you are considering going you can see the entire agenda here.  One of the session you don't want to miss sure is "The Mad Scientists of Paid Search." Not only will you get to see OptMine's CTO and co-founder Rob Cooley discussing the best practices for bid testing, you'll also get to see Rob and the rest of the panel sporting really cool lab coats. The official summary of the session is below:

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Bid Testing at SMX East

By now you know that OptiMine is exhibiting at SMX East in booth 439, demonstrating the world's most powerful bid optimization software and giving away cash to those who stop by and spin the prize wheel. You also know that our own Rob Cooley - performance-obsessed CTO and co-founder - is presenting bid testing best practices at the Mad Scientists of PPC session on Wednesday, October 3.  And that is why I write this today. 

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Search Marketing Standard Features OptiMine’s Own Rob Cooley

Bid testing is critical to paid-search success and Rob Cooley, OptiMine CTO, makes the case for a robust testing program in the Fall 2012 issue of Search Marketing Standard.  In addition to the reasons you should have an ongoing bid testing program, "Bid Testing and Budgets" compares the three most common methods - current bid, position-based and value based - and explains why value based is the best for driving increased financial returns and generating data you can use to make your programs stronger

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