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Blog: Tag: E-commerce

How Does Facebook Stack Against Paid Search

In the spirit of the upcoming Shop.org, I offer the following question to ponder: 

Does Facebook perception equal Facebook reality? 

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Do you know your Digital IQ?

I'm willing to bet most of you have never considered the question. I know I hadn't until I read the article on SFGate.com. According to the article, the concept "measures the digital footprint of 64 brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile." 

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Paid search via Inventory Feeds

In the ever-evolving world of paid search, Alex Cohen of Search Engine Watch has been keeping an eye on keyword-free PPC.

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Prepare Paid Search Now for Holiday Shopping

I know July will be with us for another day and a half, but that doesn't mean paid search professionals shouldn't begin turning their attention to the inevitable arrival of the Holiday Shopping Season. Still too hot and too soon, you say. Truth is, now is a darn good time to begin thinking about it and, to prove the point, OptiMine's CTO, Rob Cooley, penned a piece for PPC Hero called, "Christmas in July: Considerations for Holiday Planning".

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