Blog: Tag: Facebook
The battle rages between Google and Yahoo, both fighting to be the winner in the war for digital advertising dollars. Google is, to date, the clear winner in the paid search realm, but display advertising...
I tweeted about this article earlier today, but think it deserves a bit more attention. Five Reasons PPC Search Beats PPC Social was authored by Kevin Lee of Didit and makes a solid case for exploring, but not getting overly excited about the potential for social PPC.
In the spirit of the upcoming Shop.org, I offer the following question to ponder:
Does Facebook perception equal Facebook reality?
I'm willing to bet most of you have never considered the question. I know I hadn't until I read the article on SFGate.com. According to the article, the concept "measures the digital footprint of 64 brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile."
The findings explored in this eMarketer article concern me. That brands are increasingly using social media to reach their audience is great news, but the lack of understanding of the true value of the audience is troubling. Counting the number of “Likes”, “clickthroughs”, and “Retweets” is a reasonable exercise and it does have value, but it cannot take the place of measuring the effectiveness of social content using financial metrics.
And that is where my concern comes in.