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Blog: Tag: Google Adwords

Google Adwords ads Interest Category Targeting

Paid search is looking more and more like One-to-One marketing and the latest addition to Google's Adwords arsenal has brought that reality closer to fruition. In today's Search Engine WatchGreg Habermann gives us a peek under the hood of Google's Interest Category Targeting.

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Google and the Relative CTR

Have you ever wondered how your Google Adwords ads are performing against others on the Display Network? Did you know Google now gives you the ability to see that information with Relative CTR. Relative CTR is another in a never-ending stream of Google data points and, as with those that came before, there is a risk of getting so caught up in that we forsake the bigger picture. 

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Google and Yahoo: a battle for web dominance

The battle rages between Google and Yahoo, both fighting to be the winner in the war for digital advertising dollars. Google is, to date, the clear winner in the paid search realm, but display advertising...

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Achieving the Gold Standard in Paid Search Bid Optimization

Global keyword-level is the gold standard for paid search bid optimization] Global keyword-level is the pinnacle of paid search bid optimization. Nothing can beat it for driving performance improvement. Not rules-based, not local optimization and not global cluster-level optimization. The reasons for global keyword-level's superiority are many. 

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