Blog: Tag: Mobile Marketing
I'm willing to bet most of you have never considered the question. I know I hadn't until I read the article on SFGate.com. According to the article, the concept "measures the digital footprint of 64 brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile."
Paid Search helps brick and mortar sales] An interesting study has been released by RevTrax. The study was conducted over a two year period and found that paid search had a significant impact on in-store sales. The summary, which you can download here, highlights some cool stats:
- The average click on a paid search ad generated approximately $15 of in-store revenue, with some merchants seeing as much as $28 of in-store revenue.
- Approximately 9% of clicks on a paid search ad generated an in-store sale, with some merchants seeing up to 26% of clicks on a paid search ad generating an in-store sale.
- Many merchants reported that 40-50% of customers acquired via the study were new
To conduct the study, RevTrax used the following process:
- a paid search advertisement was displayed to a consumer;
- the paid search ad led the consumer to a printable or mobile landing page displaying a coupon with a unique barcode; and
- the consumer redeemed the coupon inside a brick & mortar store.
Still traveling on the rocky road known as mobile marketing measurement? It appears the majority of marketers are – a recent eMarketer report found that only 18 % of marketers say they feel very confident measuring their mobile efforts. For marketers in the news and information industry there may be even less confidence.
Today’s travelers are using multiple platforms to do their travel research and plan trips - and they have many options to do so. From company websites, email promotions, social media, call centers and more, there are multiple channels for consumers to find travel information.