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Blog: Tag: Mobile Marketing

Do you know your Digital IQ?

I'm willing to bet most of you have never considered the question. I know I hadn't until I read the article on SFGate.com. According to the article, the concept "measures the digital footprint of 64 brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile." 

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Paid Search: It's not just for online sales

Paid Search helps brick and mortar sales]  An interesting study has been released by RevTrax. The study was conducted over a two year period and found that paid search had a significant impact on in-store sales. The summary, which you can download here, highlights some cool stats:

  • The average click on a paid search ad generated approximately $15 of in-store revenue, with some merchants seeing as much as $28 of in-store revenue.
  • Approximately 9% of clicks on a paid search ad generated an in-store sale, with some merchants seeing up to 26% of clicks on a paid search ad generating an in-store sale.
  • Many merchants reported that 40-50% of customers acquired via the study were new

To conduct the study, RevTrax used the following process:

  • a paid search advertisement was displayed to a consumer;
  • the paid search ad led the consumer to a printable or mobile landing page displaying a coupon with a unique barcode; and
  • the consumer redeemed the coupon inside a brick & mortar store.

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Publishers Struggle to Prove Mobile ROI

Still traveling on the rocky road known as mobile marketing measurement? It appears the majority of marketers are – a recent eMarketer report found that only 18 % of marketers say they feel very confident measuring their mobile efforts. For marketers in the news and information industry there may be even less confidence.

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The Travel Industry Can’t Neglect Measuring Cross-Channel Ad Performance

Today’s travelers are using multiple platforms to do their travel research and plan trips - and they have many options to do so. From company websites, email promotions, social media, call centers and more, there are multiple channels for consumers to find travel information.

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