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Blog: Tag: Optimine

New partner for Adobe and SearchCenter+

Adobe has announced they have tapped OptiMine to provide keyword performance predictive analytics for SearchCenter+. You can read the press release here


Achieving the Gold Standard in Paid Search Bid Optimization

Global keyword-level is the gold standard for paid search bid optimization] Global keyword-level is the pinnacle of paid search bid optimization. Nothing can beat it for driving performance improvement. Not rules-based, not local optimization and not global cluster-level optimization. The reasons for global keyword-level's superiority are many. 


OptiMine Software Just Got Better

OptiMine Bid Optimization Software keeps getting better with a  new version that includes improved performance, usability and stronger keyword analytics. We stuffed a lot under the hood and CTO Rob Cooley only scrapes the surface in this 10 minute video on the OptiMine website. Some of the improvement Rob shows are:


Open the Black Box of Paid Search Data

Don't settle when it comes to automating your paid-search advertising. There is no shortage of solutions available, but most do not offer two critical pieces; transparency and control


Rob Cooley, OptiMine CTO, on Choosing the Right Keyword-Bidding Approach

Rob Cooley, OptiMine CTO, has penned an article for Adotas.  The subject, choosing  the best keyword bidding method, is becoming a hot one among paid search professionals. 


Treat Your Paid-Search Keywords as Individuals: Visit Optimine at SMX Advanced

A few months ago OptiMine published its first white paper, "Achieving the Gold Standard in Paid Search Bid Optimization". In it, OptiMine CTO Rob Cooley made the case that using global keyword-level modeling to optimize keyword bidding is superior to other modeling techniques a that employ clusters. The reason, quite simply, is that keyword-level modeling treats each and every one individually, regardless of the number of keywords. 


Going to SMX Advanced? You Gotta See these Models

SMX Advanced kicks off Monday night with a rooftop party, but we really get down to business on Tuesday, June 5  when the floor opens and the best (mathematical) models take center stage in the OptiMine Software booth, number 24. So, why should you stop by OptiMine when there are so many others exhibitors? Let me offer a few reasons:

OptiMine improves paid-search financial results by 25% or more. We'll have some of the results at the booth and our friendly OptiMiners will be happy to tell you about more. OptiMine uses not one, but six modeling techniques to assure maximum performance. And every day it assigns every keyword, individually the appropriate technique to achieve the global goal.No clusters, no rules. Enough said. Spin the wheel for your chance to win  a chunk of cash. OptiMine is a sports car according to @SeaPPC.


OptiMine has the Big Mo in Paid Search Bid Optimization

The guys with the green eye shades have been locked down crunching the numbers and the report is in: 2012 has been a year of growing momentum for OptiMine Software.  From spend under management, to keyword counts and trial results, OptiMine's growth is on an upward trajectory