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Blog: Tag: Ppc Hero

Google and the Relative CTR

Have you ever wondered how your Google Adwords ads are performing against others on the Display Network? Did you know Google now gives you the ability to see that information with Relative CTR. Relative CTR is another in a never-ending stream of Google data points and, as with those that came before, there is a risk of getting so caught up in that we forsake the bigger picture. 


Prepare Paid Search Now for Holiday Shopping

I know July will be with us for another day and a half, but that doesn't mean paid search professionals shouldn't begin turning their attention to the inevitable arrival of the Holiday Shopping Season. Still too hot and too soon, you say. Truth is, now is a darn good time to begin thinking about it and, to prove the point, OptiMine's CTO, Rob Cooley, penned a piece for PPC Hero called, "Christmas in July: Considerations for Holiday Planning".