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Blog: Tag: Rob Cooley

Achieving the Gold Standard in Paid Search Bid Optimization

Global keyword-level is the gold standard for paid search bid optimization] Global keyword-level is the pinnacle of paid search bid optimization. Nothing can beat it for driving performance improvement. Not rules-based, not local optimization and not global cluster-level optimization. The reasons for global keyword-level's superiority are many. 

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Keyword Bid Optimization: Choosing the Right Approach

Keyword Bid Optimization]  Paid-search bid optimization comes in two flavors: rules-based and model-based. Within the broad realm of model-based optimization, you’ll find three common methods: global cluster-level modeling, local keyword-level modeling and global keyword-level modeling. Each has pros and cons and each offers various degrees of performance improvement. If you’re not certain what method you’re using currently, or are considering changing what you’re doing, read on for an overview of these different optimization approaches and their relative strengths and weaknesses. 

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OptiMine Software Just Got Better

OptiMine Bid Optimization Software keeps getting better with a  new version that includes improved performance, usability and stronger keyword analytics. We stuffed a lot under the hood and CTO Rob Cooley only scrapes the surface in this 10 minute video on the OptiMine website. Some of the improvement Rob shows are:

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Rob Cooley, OptiMine CTO, on Choosing the Right Keyword-Bidding Approach

Rob Cooley, OptiMine CTO, has penned an article for Adotas.  The subject, choosing  the best keyword bidding method, is becoming a hot one among paid search professionals. 

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Prepare Paid Search Now for Holiday Shopping

I know July will be with us for another day and a half, but that doesn't mean paid search professionals shouldn't begin turning their attention to the inevitable arrival of the Holiday Shopping Season. Still too hot and too soon, you say. Truth is, now is a darn good time to begin thinking about it and, to prove the point, OptiMine's CTO, Rob Cooley, penned a piece for PPC Hero called, "Christmas in July: Considerations for Holiday Planning".

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What to do in a Digital Marketing Lull

Great minds - individually and collectively - think alike. To prove the point one need look no farther than two very important posts published this week in two different publications. Both articles, Christmas in July: Considerations for Holiday Planning, penned by OptiMine's own Rob Cooley, and The Dog Days Of Summer, by Vic Drabicky, offer ideas for how to make use of this "down" time between July the 4th and Holiday 2012.

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Meet Our Team of Obsessives at SMX East

Hard to believe, but SMX East starts just four weeks from today.  If past SMX events is any indication, this promises to be three days of power-packed, knowledge-building sessions.  If you are considering going you can see the entire agenda here.  One of the session you don't want to miss sure is "The Mad Scientists of Paid Search." Not only will you get to see OptMine's CTO and co-founder Rob Cooley discussing the best practices for bid testing, you'll also get to see Rob and the rest of the panel sporting really cool lab coats. The official summary of the session is below:

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Bid Testing at SMX East

By now you know that OptiMine is exhibiting at SMX East in booth 439, demonstrating the world's most powerful bid optimization software and giving away cash to those who stop by and spin the prize wheel. You also know that our own Rob Cooley - performance-obsessed CTO and co-founder - is presenting bid testing best practices at the Mad Scientists of PPC session on Wednesday, October 3.  And that is why I write this today. 

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