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Blog: Tag: Smx Advanced

Treat Your Paid-Search Keywords as Individuals: Visit Optimine at SMX Advanced

A few months ago OptiMine published its first white paper, "Achieving the Gold Standard in Paid Search Bid Optimization". In it, OptiMine CTO Rob Cooley made the case that using global keyword-level modeling to optimize keyword bidding is superior to other modeling techniques a that employ clusters. The reason, quite simply, is that keyword-level modeling treats each and every one individually, regardless of the number of keywords. 


Going to SMX Advanced? You Gotta See these Models

SMX Advanced kicks off Monday night with a rooftop party, but we really get down to business on Tuesday, June 5  when the floor opens and the best (mathematical) models take center stage in the OptiMine Software booth, number 24. So, why should you stop by OptiMine when there are so many others exhibitors? Let me offer a few reasons:

OptiMine improves paid-search financial results by 25% or more. We'll have some of the results at the booth and our friendly OptiMiners will be happy to tell you about more. OptiMine uses not one, but six modeling techniques to assure maximum performance. And every day it assigns every keyword, individually the appropriate technique to achieve the global goal.No clusters, no rules. Enough said. Spin the wheel for your chance to win  a chunk of cash. OptiMine is a sports car according to @SeaPPC.