OptiMine’s cloud based agile marketing measurement platform illuminates cross-channel performance from every angle, quickly revealing layers of insight not possible with traditional attribution and marketing mix modeling – faster, and at far less expense.
With new channels and devices constantly reshaping and complicating the marketing landscape, the key to maximizing your budget is agility. Since the average consumer uses three devices – and countless channels – solutions that don't measure complete marketing value across channels and devices simply don't work. Because traditional attribution solutions leave blind spots across devices and are imprecise on hard-to-track channels, you can end up missing the mark on your marketing measurement.
OptiMine Insight provides you with a holistic view of your cross-channel advertising spend to see what ads drive performance, and others that are slacking. Our insights tell you how ads in one channel influence ads in another, throughout the funnel and which ads deserve your investment. OptiMine combines comprehensive, top-down views and actionable, bottom-up views of your marketing spend. Top-Down views show you which channels (offline, social, search, mobile) drive the most sales, revenue and new customers for your business. Bottom-up views drill into the individual ad level, leaving no ad unturned and uncovering hidden value.
Since your ads don’t perform in a vacuum, we start by removing the noise. We use tens of thousands of unique, automated models to separate and isolate external factors, such as the economy, seasonality, and market dynamics – as well as internal factors like budget and creative executions- so you can understand why performance has changed over time and what to do immediately to optimize results.
Ongoing insights let you continually test, measure, act and adjust to keep up with the evolving market and optimize ROI. In fact, as new data comes in, we refresh our models in one-to-two days. New social channel on the scene? Test before investing further. Budget cuts? We continually separate the high-performances from the slackers so you can invest accordingly.
The backbone of our agile approach is econometric time series analysis. It’s used by Harvard, search engines, and economists around the world to predict everything from unemployment to pricing bubbles to elections. Insight takes econometrics to the next level with agile marketing measurement. We didn’t invent the math, but we did develop a whole series of models and automation that allow OptiMine to go deeper and you to be more agile.
OptiMine’s unique approach puts it in a league of its own. See how OptiMine’s unique approach is faster and more accessible than traditional attribution and marketing mix solutions:
Learn the secrets to achieving complete, actionable cross-channel measurement in an increasingly complex environment of devices, channels and ad formats.
Featuring Forrester Research, Inc. Analyst Tina Moffett