FOLLOWING EXPANSION INTO CROSS-CHANNEL MEASUREMENT AND OPTIMIZATION FOR DISPLAY ADS
COMPANY GROWS EXECUTIVE TEAM, WELCOMES DIGITAL ADVERTISING VETERAN JEFF MINICH AS VICE PRESIDENT, PRODUCTS
ST. PAUL, MINN. – August 5, 2013 – OptiMine Software, provider of the measurement and optimization platform that transcends third-party cookies to maximize financial performance for digital advertisers, announced today that the company has nearly doubled the advertising spend under management in the first half of 2013, as compared to the same period in 2012. Likewise, year-over-year revenue has doubled, and the company is poised for continued revenue growth, having at least doubled the incremental value of new contracts signed in each of the last two quarters. Reflective of OptiMine’s expanded customer base, the company’s daily bid changes grew by 2,400 percent as compared to the first half of 2012. To fuel continued growth, through further product innovation, the company has hired Jeff Minich as vice president, products.
NO THIRD-PARTY COOKIES REQUIRED
INITIAL CUSTOMER RESULTS REVEAL THAT MORE THAN 90 PERCENT OF DISPLAY ADS ARE UNDERVALUED BY EXISTING APPROACHES
ST. PAUL, Minn. – June 27, 2013 - OptiMine Software, provider of the measurement and optimization platform that helps advertisers maximize financial performance, today announced the expansion of its solution to include cross-channel measurement and optimization for display advertising. With the platform expansion, OptiMine introduces a new approach to identify the cross-channel value of display ads, without the limitations of third-party cookies or traditional attribution. The new capabilities enable advertisers to accurately measure and maximize the value and ROI of display advertising by understanding its cross-channel impact on paid search—across all devices—through OptiMine’s unique Value per Impression (VPI) methodology.
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TO POSITION PAID SEARCH ADVERTISERS FOR SUCCESS EARLY IN THE NEW YEAR
RAPID-RESULTS TRIAL PROGRAM GEARED TOWARD END-OF-YEAR PLANNING AND OPTIMIZATION FOR A HIGHER LEVEL OF PAID SEARCH PERFORMANCE IN 2013
ST. PAUL, Minn. – October 2, 2012 – OptiMine Software, a provider of paid search keyword bid management software that helps digital advertisers dramatically increase financial performance, today announced its OptiMize 2013 Program for companies to begin building towards an even more successful 2013. Recent trial program participants have achieved dramatic results, with 82% experiencing increases to financial results greater than 20% and 40% seeing increases of more than 50%.