For OptiMine CEO Matt Voda, one of the key areas of value from MPM solutions is the agility that they afford organizations thanks to three important benefits. First is speed to value as they allow marketers to realize value from the platform within mere weeks. Second is actionable insight due to organizations’ ability to rapidly adjust spend and optimize performance through these systems. Third is the provision of a persistent market pulse, allowing marketing to stay current with or even ahead of the market.
“The benefits of MPM can be truly transformative for organizations because a proper system will shed light on which ads and channels are having the most or least impact,” he explains. “Armed with this intelligence, the informed marketer has the ability to immediately optimize ROI.”
"TV as we know it, will change forever starting in 2016,” was OptiMine CEO Matt Voda’s answer when Forbes Contributor Kimberly Whitler asked for our 2016 marketing predictions. What change is about to arrive on the TV landscape? In the future, who will be the winners and losers in media and marketing? Click the link below to find out – the answer may surprise you.
What are the 2-3 bold predictions you’d make for the next six months? And what is/are the most important metric (s) you use to guide your decision making process? These questions were posed to Matt Voda, OptiMine’s President, as part of 3Q’s “Marketing Mavericks” blog series. Want to know Matt’s unique perspective on these and other questions? Click the link below to find out!
Industry first changes the game in measuring digital ad performance
MINNEAPOLIS – Oct. 28, 2015 – OptiMine Inc., the global agile marketing measurement and optimization leader, today announced that complete cross-channel digital attribution is now available through a free 30-day trial of its 100% cloud-based Agile Insight platform. Available immediately, marketers and agencies can measure the cross-channel performance of their Facebook, Google, DoubleClick and Bing ads, and see results within seven days of signing-up for the trial.
MINNEAPOLIS – Sept. 21 2015 – OptiMine Inc., the global agile marketing measurement and optimization leader, today announced it has been included by Gartner, Inc. in the 2015 Magic Quadrant for Digital Marketing Analytics research report. OptiMine was one of 12 vendors positioned in the Magic Quadrant, with evaluation based on completeness of vision and ability to execute.
Rob Cooley, OptiMine Chief Technology Officer, will speak on a panel at this week’s SMX Advanced conference, providing attendees with insight into how they can achieve attribution success in today’s multi-channel, multi-device world. Cooley will discuss the role of media mix modeling in measuring the value of early funnel advertising such as mobile. He’ll illustrate how a media mix modeling approach not only solves the mobile measurement problem, but also provides complete visibility into all of the factors that affect advertising performance. The panel will include various case studies that exemplify the benefits of a media mix approach, including one that shows how cross-channel measurement and optimization drove a 23% revenue increase across display and paid search channels.
This week, Facebook announced for the second time in recent months, that their methods of measurement for several KPIs of interest to advertisers were inaccurate. In response, they are re-organizing to provide more transparency for marketers. But this raises a few critical questions for brands:
In AdExchanger this week, Gartner Group’s Martin Kihn outlines the struggles of current marketing attribution platforms to accurately and effectively measure today’s complex marketing ecosystem. Read article here. In the article, he cites an in-depth research effort conducted by staff at Google and Microsoft that comes to the conclusion that click or tracking-based marketing attribution platforms simply cannot accurately measure marketing.
As the number of advertising channels continues to grow roadblocks arise for marketers when trying to measure their cross-channel marketing efforts. Because of this marketers are continuously struggling to understand the complete value of their ads and cross-channel contributions.