Open the Black Box
Open the Black Box: Transparency & Control in Paid-Search Bid Automation
Automation is essential for online advertisers running large, complex paid-search campaigns. Unfortunately, most automation systems for paid-search advertising are black-box solutions with limited transparency and control. Visibility into what the software is doing and why, not to mention the ability to override system decisions, ranges from difficult to impossible.
“Open the Black Box”
discusses the importance of automation, transparency and control, and how to find a paid-search solution that will deliver all three.
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