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Case Studies

Agile Marketing Measurement & Optimization Drives Increase in Conversions

14% lift in conversions with OptiMine’s agile approach

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Uncovering the True Value of Facebook Advertising with Agile Marketing Mix

Facebook found to drive 50% more ROI; identified as top lead-driving ad channel

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Agile Marketing Mix Drives 23% Lift in Revenues

Etailer drives 23% lift in revenues with OptiMine’s Agile Marketing Mix approach

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Focusing on Right Keywords Yields Rich Results

Significant increases in conversions and decreases in costs make for a happy banker. 

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More Conversions at a Lower Cost

Breaking bidding from the bundled solutuion increased conversions by 12%. 

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New Performance Variables Found with Keyword Level Modeling

More efficient bidding yields 27% decrease in cost without affecting leads. 

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White Papers

Determining the Incremental Value of Marketing

In this whitepaper, OptiMine explores the tradeoffs of different measurement approaches, including more “modern” attribution methods, along with guidance on common pitfalls, risks and an overall comparison of the methods available to marketers today. The key take-aways are: 

  • Proper controlled tests are too expensive and time-consuming when thousands of digital ads are put into the mix
  • Analysis paradigms that rely on tracking individual paths to purchase have severe practical limitations
  • While statistical models may not be a marketer’s first choice for determining value, they have become the only viable option in today’s complex omni-channel environment

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Tackle Channel Proliferation With Integrated And Agile Marketing Performance Measurement

Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to research and buy products at any time and in any place. Forrester refers to this new period of expanded consumer power as the age of the customer. Under this new dynamic, customers have wrestled power from corporations to build their own solutions to their needs.

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Bid Testing Best Practices

Bid testing is vital to maintaining a successful paid search program, but it can also be risky if not done correctly. This white paper looks in depth at the pros and cons of three common bid testing methods. Download it to find out which is best for your campaigns. 

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Webinars

An Insider’s Guide to Mastering Marketing Measurement

Featuring Forrester Research, Inc. Analyst Tina Moffett

Forrester

Marketing measurement is a powerful tool to drive ROI. No brainer, right?

But too many channels and disparate data sets leave most of us gasping for air or choking on common, obtuse metrics like clicks, followers, or views.

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MASTERING CROSS-CHANNEL MEASUREMENT

Featuring Forrester Research, Inc. Analyst Tina Moffett

Forrester

How do you achieve complete, actionable cross-channel measurement in an environment where your customers move fluidly across channels and devices?

In this webinar, Forrester Research, Inc. analyst Tina Moffett and OptiMine CMO Matt Voda share valuable tips on how to:

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Drive Search Performance with Display Optimization

Could the key to better search results be hiding in display? Most marketers understand that display impacts search results, but few knew exactly how big that impact was - until now. It's simple: if you're not using display to maximize search performance, you're losing out on 15%-25% (or more) in results.

Watch this webinar to see OptiMine CTO Rob Cooley show you:

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