14% lift in conversions with OptiMine’s agile approach
Facebook found to drive 50% more ROI; identified as top lead-driving ad channel
Significant increases in conversions and decreases in costs make for a happy banker.
Breaking bidding from the bundled solutuion increased conversions by 12%.
More efficient bidding yields 27% decrease in cost without affecting leads.
In this whitepaper, OptiMine explores the tradeoffs of different measurement approaches, including more “modern” attribution methods, along with guidance on common pitfalls, risks and an overall comparison of the methods available to marketers today. The key take-aways are:
Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to research and buy products at any time and in any place. Forrester refers to this new period of expanded consumer power as the age of the customer. Under this new dynamic, customers have wrestled power from corporations to build their own solutions to their needs.
Bid testing is vital to maintaining a successful paid search program, but it can also be risky if not done correctly. This white paper looks in depth at the pros and cons of three common bid testing methods. Download it to find out which is best for your campaigns.
Marketing measurement is a powerful tool to drive ROI. No brainer, right?
But too many channels and disparate data sets leave most of us gasping for air or choking on common, obtuse metrics like clicks, followers, or views.
How do you achieve complete, actionable cross-channel measurement in an environment where your customers move fluidly across channels and devices?
In this webinar, Forrester Research, Inc. analyst Tina Moffett and OptiMine CMO Matt Voda share valuable tips on how to:
Could the key to better search results be hiding in display? Most marketers understand that display impacts search results, but few knew exactly how big that impact was - until now. It's simple: if you're not using display to maximize search performance, you're losing out on 15%-25% (or more) in results.
Watch this webinar to see OptiMine CTO Rob Cooley show you: