The Importance Of The Cmo-Cio Relationship

03/20/2018

OptiMine CMO CIO

As marketing executives, our roles are increasingly technical, blurring the lines between the marketing and IT teams, roles, budget and responsibilities. See my article on the importance of the CMO and CIO relationship along with practical tips on fostering it:

http://www.the-makegood.com/2014/11/24/cmos-and-cios-working-together-to-create-a-thriving-company/