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Webinars

An Insider’s Guide to Mastering Marketing Measurement

Featuring Forrester Research, Inc. Analyst Tina Moffett

Forrester

Marketing measurement is a powerful tool to drive ROI. No brainer, right?

But too many channels and disparate data sets leave most of us gasping for air or choking on common, obtuse metrics like clicks, followers, or views.

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MASTERING CROSS-CHANNEL MEASUREMENT

Featuring Forrester Research, Inc. Analyst Tina Moffett

Forrester

How do you achieve complete, actionable cross-channel measurement in an environment where your customers move fluidly across channels and devices?

In this webinar, Forrester Research, Inc. analyst Tina Moffett and OptiMine CMO Matt Voda share valuable tips on how to:

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Drive Search Performance with Display Optimization

Could the key to better search results be hiding in display? Most marketers understand that display impacts search results, but few knew exactly how big that impact was - until now. It's simple: if you're not using display to maximize search performance, you're losing out on 15%-25% (or more) in results.

Watch this webinar to see OptiMine CTO Rob Cooley show you:

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Measuring the Cross-Channel Value of Display Advertising

If you're among the 61% of marketers* who struggle to measure the value of digital advertising - especially in branding channels like display and Facebook - you need to watch this webinar.

Watch while OptiMine CTO Rob Cooley reveals:

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RECORDED WEBINAR: DO YOU HAVE A KEYWORD BIDDING PROBLEM?

A lot of paid search campaigns suffer from a serious keyword bidding problem, but most people don’t know what to look for. This webinar gives you the tools you need to find and fix what ails your campaigns:

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INCREASING PAID SEARCH ROI THROUGH KEYWORD BIDDING

Google says keyword bidding is the most critical driver of paid search ROI, but you have to do it right to get the best financial results.

In this 60 minute look at the most common keyword bidding methods,Rob Cooley, OptiMine CTO, will show you how to significantly improve paid search financial results by applying the best of these:

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RECORDED WEBINAR: UNCOVERING CROSS-CHANNEL VALUE

Join OptiMine Software and guest speaker, Forrester Research, Inc., analyst Tina Moffett and discover how cross-channel attribution and cross-channel price optimization can help you achieve your financial goals. Watch the webinar and learn:

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Conquer Keyword Bidding Complexity

Google agrees: keyword bid optimization is the biggest lever for improving paid search financial performance. Unfortunately, too many campaigns use optimization schemes that get crushed by the bidding complexity of the programs.

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