Menu
OptiMine Logo OptiMine Logo
Login Icon Request Demo
Resources / Case Studies

Case Studies

Featured Case Studies

Case Studies

Unlocking the True Impact of Amazon Ads: A Case Study on a Leading Jewelry Retailer

In today’s digital landscape, understanding the cross-channel impact of marketing efforts is more critical than eve...
Case Studies

What Happens When Brands Stop Advertising?

  The pressure from finance is real: right about now is when the email from finance outlines the expected mark...
Case Studies

Case Study: How OptiMine Helped JCPenney Drive Sustained Recovery & Growth via MMM-Guided Optimization

  Industry:   Retail   Client:   JCPenney   Background:   JCPenney was using a legacy...

All Case Studies

Case Studies

“The Road to Marketing Mix Modeling (MMM): Building a Measurement-Ready Data Foundation” case study

In today’s data-driven marketing world, the quality of your data defines the quality of your decisions. Yet for man...
Case Studies

Unlocking Marketing ROI: An OptiMine Case Study on Agile MMM for a Global CPG Brand

In today’s fast-paced consumer landscape, traditional marketing mix modeling (MMM) often falls short—delayed...
Case Studies

Case Study: How OptiMine Helped an Agency Partner Deliver a 14% Lift in Conversions to Their Client

  Industry:   Insurance   Client:   Publicis and the leading U.S. insurer in the supplemental h...
Case Studies

Case Study: How OptiMine’s Agile Marketing Measurement & Optimization Drove a 14% Increase in Conversions at Aflac

  Industry:   Financial Services   Client:   Aflac   Background:   Challenged with ba...
Case Studies

Case Study: How OptiMine Helped Citibank Uncover Opportunities That Other Vendors Missed

  Industry:   Financial Services   Client:   Citibank   Background A large Fortune 25 bank selected OptiMine for ag...
Case Studies

Case Study: How OptiMine Helped Pandora Drive App Install & Activation Success

  Industry:   Mobile   Client:    Pandora Music   Background A leading public music s...
Case Studies

Case Study: How OptiMine Helped X Measure Media Impacts on Brand Health KPIs

Industry: Media & Telcomm   Client: X   Challenge: X (formerly Twitter)’s analytics group appro...
Case Studies

Case Study: How OptiMine Helped UnitedHealthcare Realize a 50x Solution ROI

  Industry:   Insurance   Client:   World’s Largest Healthcare Insurance Company   Background The world’s lar...
Case Studies

Case Study: How OptiMine’s Agile Attribution Lifted Coolibar’s Online Sales by 23%

  Industry:   DTC Etail/Apparel   Client:   Coolibar (a large outerwear apparel brand that manufactures sun protect...