Blog Post
Your Marketing Measurement is Going Dark
Imagine you are standing in front of a large wall-sized stadium scoreboard during a critical game. Now imagine t...
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Blog Post
The Myths of Multi-Touch Attribution
With the inception of digital advertising and online conversion tracking, marketers have been mesmerized by the m...
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Google Announces it Will Stop Selling Ads Based on Individual Targeting
“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and h...
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The Data Privacy Storm Continues: Apple ATT & IDFA Changes Now Live with iOS 14.5
Apple’s ATT & IDFA changes have become a very high-profile public discussion, and these changes are goin...
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Why We Need To Redefine Unified Marketing Measurement
We are currently in a period of massive marketing data disruption. Several forces have collided to alter the da...
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Proposition 24 Has Just Been Approved in California
Proposition 24 was just approved yesterday in California, a huge win for consumers and their data privacy. This n...
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Facebook Earnings Soar in Q3 Amid Global Pandemic
While the global pandemic has had a devastating impact on a large majority of businesses, Facebook, the social gi...
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The Great Cookie Con
Collecting consumer data via cookies was designed to allow marketers to identify audiences and improve ad targeti...
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Apple Delays Ad-Tracking Changes
Apple has recently confirmed that they will be delaying their IDFA changes (as part of iOS 14 which allows users...