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The Great Cookie Con
Collecting consumer data via cookies was designed to allow marketers to identify audiences and improve ad targeti...
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Apple Delays Ad-Tracking Changes
Apple has recently confirmed that they will be delaying their IDFA changes (as part of iOS 14 which allows users...
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Firefox Joins other Major Web Browsers in the Consumer Privacy Protection Trend
It is no question that the year of 2020 has been full of consumer privacy changes, from Google Chrome beginning to...
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With Retail Re-Opening, Media Planning Matters More than Ever
As states allow retail businesses to re-open their physical stores, retailers are faced with a new dilemma: what is...
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The Top 5 Marketing Attribution Mistakes
Marketing Attribution Mistake #1: Concentrating on Consumer Data Marketing Attribution has bec...
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Guide to Marketing/Media Mix Modeling (MMM)
If you’ve been watching the ad tracking and cookie demise news over the last few years, you’ll know it is becoming...
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Apple is Fully Blocking Safari’s Third-Party Cookies
Just a few days ago, Apple announced that it will fully block all third-party cookies in Safari by default. Additio...
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Data Privacy Day
Happy Data Privacy Day! Did you know that January 28th is observed annually as “Data Privacy Day”? Well, now you do...
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Chrome Dropping Third-Party Cookies by 2022: What You Need to Know
Have you heard? Google Chrome has just recently announced that third-party cookies will cease to exist in their onl...