Menu
OptiMine Logo OptiMine Logo
Login Icon Request Demo
Resources / News

News

Featured News

News

OptiMine Joins Uptempo to Drive the Future of Marketing Performance

We’re excited to share some big news—OptiMine has been acquired by Uptempo, a leader in enterprise marketing perfor...
News

Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands

In the latest Forbes‘ CMO newsletter, which offers the latest news for chief marketing officers and other mes...
News

Retail Media Networks: Present And Future

Hardly a week passes without report of another retailer introducing its own media network, or news that an existing...

All News

News

Can Reddit Provide a Human-Centric Haven from AI Chatbots?

OptiMine CEO Matt Voda is featured in The Daily Upside’s article, “Can Reddit Provide a Human-Centric Haven from AI...
News

Those Credit Card Ads Aren’t Just Annoying – They’re Costing You Money

In a recent U.S.News article, Optimine CEO Matt Voda explains how credit card ads do more than clutter your feed—th...
News

The 11 Most Expensive Things You Can Buy at Costco

In a recent Reader’s Digest feature on the most expensive things you can buy at Costco, OptiMine CEO Matt Vod...
News

Experts sound alarm on Elon Musk’s misguided Tesla plan

What’s next for Tesla? Experts are raising serious concerns about Elon Musk’s latest plans — and among those offeri...
News

ROAS vs. incrementality: Scrutiny Around Ad Spend Grows in Booming Retail Media Space

As retail media networks grow, advertisers are shifting from traditional ROAS metrics to incrementality, which meas...
News

Home Depot Accused of Faking Black Friday Deals

Home Depot has been accused of faking Black Friday deals by masking original prices with holiday sale stickers show...
News

Why Retail Media Networks are Surviving Despite Google not Killing Cookies

Retail ad tech (AKA Retail Media Networks) is the fastest-growing segment and leads the way in cookie-less advertis...
News

How CTV Fits Into Digital Marketing During Holiday Season

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays. Read which sev...
News

Apple vs. Google—How Safari is Bashing Chrome in Privacy Ad Push

Apple drastically outspent rival browser in advertising after Google had its embarrassing cookie setback. For more...