Case Study: How OptiMine's Agile Marketing Measurement & Optimization Drove an Increase in Conversions for Bed Bath & Beyond


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Bed Bath & Beyond: An Overview


Bed Bath & Beyond is an American chain of domestic merchandise retail stores. The chain operates many stores in the United States, Canada, Mexico, and Puerto Rico. 


The Challenge


The Strategy


OptiMine was selected as Bed Bath & Beyond’s comprehensive solution to account for all marketing channels across both digital and traditional channels, covering all sales points across e-commerce and in-store. OptiMine deployed in 8 weeks across 40+ channels, providing Bed Bath & Beyond with thousands of actionable, campaign-level recommendations and detailed guidance.


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About OptiMine


OptiMine helps leading retailers measure the incremental contributions of their digital and traditional marketing campaigns on any outcome (sales, traffic, new customer acquisition and more) across any conversion point (in-store, e-commerce, in-app, call center and more). OptiMine’s privacy-forward approach means you’ll never need to compromise with tech industry and state-by-state privacy changes and regulations.


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See what OptiMine can do for YOU

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