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“Refresh to Impress: Cadence Counts When Refreshing Your Marketing Mix Model” ARF MEA On-Demand Presentation

Most Marketing Mix Models refresh too infrequently to keep pace with rapid changes in the market, competitors, and...
Videos

“The Road to Marketing Mix Modeling (MMM): Building a Measurement-Ready Data Foundation” on-demand webinar

Is your brand’s data ready for Marketing Mix Modeling (MMM)? In this on-demand ANA (Assocation of National Advertis...
Videos

ARF Shopper 2025–  Panel Discussion: Industry Perspectives & Insights on Retail Media Networks

Retail media has rapidly evolved from a channel experiment into a core component of brand marketing strategy—but th...
Videos

“Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success” On-Demand Webinar

For years, last-click performance reporting has been the default measurement model for marketers everywhere. But he...
Videos

“Balancing Short-Term Performance Marketing & Long-Term Brand Building” Audience X Science Presentation

In the fast-paced world of marketing, brands constantly face a tough challenge: how do you balance short-term perfo...
Videos

How JCPenney is Transforming their Marketing with Advanced Analytics

Marketing is evolving faster than ever, and brands need data-driven insights to stay ahead. In this on-demand webin...
Videos

“The Importance of Incrementality in Retail Media Measurement” OptiMine x Best Buy Presentation

At OptiMine, we are committed to helping brands unlock the full potential of their marketing investments through ad...
Videos

OptiMine On-Demand Webinar: “Preparing for Google’s 2024 Privacy Changes”

  Learn from marketing powerhouse, Domino’s, on how they align their measurement strategies for success! Watc...
Videos

OptiMine On-Demand Webinar: “The Measurement Dilemma: Navigating Privacy-Driven Disruption”

  With all of the current and upcoming consumer privacy changes (such as iOS 14.5, Google Topics and state-by-state...