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White Papers

New OptiMine Research Reveals Why Your Marketing Mix Model Refresh Cadence Matters More Than You Think

How often should your marketing mix models be refreshed? For most brands, the answer has been “a few times a year”...
Blog Post

OptiMine’s Brand Measurement Solution: From Brand Value to Balance Sheet

What’s the real value of your brand? In today’s performance-driven marketing landscape, providing the ROI of...
White Papers

Clicks to Bricks: How to Measure Digital Marketing Impacts on Physical Retail Sales

This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail s...
White Papers

Determining the Incremental Value of Marketing

In this whitepaper, OptiMine explores the trade-offs of different measurement approaches, including multi-touch att...
White Papers

Forrester Research & OptiMine: Tackle Channel Proliferation With Integrated And Agile Marketing Performance Measurement

Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to...