Follow the money with technology that lets you tie any ad, in any channel, on any device, to revenue through online or call center conversions. Then automatically act to drive maximum global impact for your business.
knowledge is power.
See exactly what you’ve been missing with a SaaS-based marketing mix analytics platform that lets you both access, and act on, complete-picture insights not visible with traditional attribution solutions.
- Learn how cross-channel ad spending impacts sales, customer acquisition, and revenue
- Know which ads do and don’t contribute to your business, and why
- Stop call center “leakage” by measuring ad contribution to both online conversions and call center orders
- Understand the impact of skewing variables (e.g., seasonality, creative) for a true view of ad value
- Measure the performance of “untrackable” ads, such as offline, mobile, video, and social
- Get actionable recommendations on how to adjust spending to improve business performance
Unmatched technology. Unparalleled results.
Act and respond like never before with advanced bid optimization that adjusts automatically to drive exceptional performance.
- Maximize business performance toward any goal (sales, revenue, customer acquisition, ROAS) automatically
- Get intelligent, industry-leading performance with best-in-class biddable media optimization technology
- Find undiscovered revenue and growth opportunities, and compete more aggressively in the market
- Quickly and easily pivot as your business goals or market conditions change
Your marketing mix and optimization dream team.
OptiMine Insight and Impact together combine the power of marketing mix analytics with actionable insights and automated optimization to deliver breakthrough business results.
- Finally, get a unified, complete view of each ad’s value across channels and devices
- Act fast on insights with automated, biddable media spend adjustments and optimization
- Gain an objective view of changes in your business performance, including what factors drove them
- Ramp to results more quickly through a rapid, repeatable and scalable SaaS-based solution
- Prove the value of all marketing investments and discover new growth opportunities
- See a unified, integrated view of your marketing investments and their impact
- Demonstrate business P&L accountability with tangible evidence of ad impacts
- Measure, scale and compete confidently in an increasingly complex environment of devices, channels and ad formats
- Measure and prove the value of total ad spend you manage for clients
- Grow revenue and bookings: uncover opportunities to expand current client business while attracting new business
- Build deeper, more strategic client relationships and increase retention
- Strengthen your position as an indispensable innovation partner for advertisers
OptiMine not only shows me the cross-channel value of my display advertising, it goes straight to action by managing bids to maximize ROI across both display and paid search channels.Vice President of Internet Marketing and E-Commerce, Coolibar