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THE NEW STANDARD FOR DIGITAL ADVERTISING MEASUREMENT AND OPTIMIZATION—NO 3rd-PARTY COOKIES REQUIRED.

THE NEW STANDARD FOR DIGITAL ADVERTISING MEASUREMENT AND OPTIMIZATION—NO 3rd-PARTY COOKIES REQUIRED.


CROSSES DIGITAL CHANNELS. CRUMBLES COOKIES.


REVEALS THE HIDDEN VALUE OF EVERY DIGITAL AD.

GUARANTEES BIGGER, BOLDER PAID SEARCH RESULTS.
25% OR MORE BIGGER.


OPTIMIZES THE $#!* OUT OF YOUR AD SPEND.

Tradeshow:  SMX Advanced in Seattle June 11-12

Booth 26. Spin-to-win and see the best in search and cross-channel optimization software

WHITE PAPER:  Measuring The Value of Digital Advertising

Learn how an audience-based approach triumphs over attribution for cross-channel measurement. 

IN THE NEWS:  re/code, February 7, 2014

An Open Letter to Advertisers in the NSA Era

No One Else Measures Up

The digital-age-old question: Which display ads are influencing purchases through my paid search keywords–and by how much?

The problem: There are millions of potential ad-to-keyword connections. Twofold, they are really hard to find.

The answer: OptiMine's atomic-level modeling looks at each connection, one by one, like searching for needles in a haystack.

It reveals those ad-to-keyword connections that influence purchases and drive bottom-line value.

And measures the Value Per Impression (VPI) of each ad, so you bid and buy accordingly.

OptiMine is a revolutionary measurement and optimization mastermind in the world of advertising. We’re crushing the nasty paradigm that has longed plagued ad measurement.

Simply put, we don’t do attribution. We don’t follow people around the web. And we don’t rely on third-party cookies, which everyone knows crumble in our multi, multi, multi device world.

What we do is:

  • Measure how each display ad impacts the performance of each individual keyword
  • Use readily-available, device-spanning impression data instead of cookies
  • Reveal the cross-channel value of each ad – its unique Value Per Impression – for smarter bidding and buying

You start reaping value in just weeks—yup, weeks—to the tune of a 15-25% increase in cross-channel results.

Time to pick your jaw up off the floor. Let’s get started. 

The key to cross-channel measurement is atomic-level modeling, and OptiMine’s the only one who’s got it. Atomic-level modeling is about digging through the massive digital haystack of connections between all your different ads and all your different keywords, one by one, looking for those that drive peak performance. Those that do add up to massive bottom-line value, like a 15-25% (in some cases, even more) increase in your cross-channel results. It’s only by modeling at the atomic level that you can find these individual ad-to-keyword connections, measure the magnitude of them, and tap the hidden value in each and every ad, in and each every channel. It’s a gnarly modeling battle that OptiMine’s beat. That way, you win.

Tap the Atomic

Join the revolution In Display

Unlock the actual value of your display ads. Every. Last. One.

It’s hard to invest in display—in the right places and at the right levels—if you don't have the right tools to measure your ads’ value. You know a lot of the value is found in other channels, but until now cross-channel measurement attempts were flawed so you had no way of knowing just how much. With OptiMine, you’re able to unlock the actual cross-channel value of all your display ads and translate that into action, all in the name of phenomenal financial results. Contact us to get your free Value Per Impression (VPI) analysis revealing the actual cross-channel value of all your display ads, so you can start bidding and buying smarter in just weeks.

Measurement doesn't mean much if it's not actionable, and smart action can't be taken without knowing the actual cross-channel value of an ad. OptiMine does both damn well. Better than anyone else out there can.

By Tapping the Atomic we measure just how much effect each and every display ad has on the performance of each and every search keyword. Then we hand you the unique Value Per Impression (VPI)—the actual cross-channel value—for every last one of your ads. Finally, you know just how much to invest in each ad to tap the hidden value and turn your display advertising into a performance powerhouse.

Once your VPI is dialed-in, OptiMine takes action, bidding (or giving stellar insights for your ad buys) each display ad according to its cross-channel value. You’re welcome. OptiMine automatically bids each and every ad individually to maximize your global financial goal or tells you just the right price. You’re double welcome. And we continuously measure and re-measure display ad value over time and dynamically adjust bids and buy recommendations accordingly to react to changes in the market, your strategy, seasonality, and any other factors you choose. Yup, you’re welcome, thrice.

Unlock display's actual value

Welcome to the Cross-Channel Continuum™

Constant, Automated Adjustments To Maximize Your Digital Ad Performance. Over And Over, Again And Again.

At this point, it’s clear that we’re better than everyone out there at display and paid search measurement and optimization. But what’s better than better? Best. And we’re at our best when we do both of our betters at the same time. To truly optimize the $#!* out of your ad spend, you’ve got to cross each and every channel simultaneously.

OptiMine delivers the most mind-blowing results when we’re able to optimize your display and paid search spend together, making sure you’re investing your ad dollars in just the right places and exactly the right levels to tap the absolute value within and across channels. We orchestrate each and every bid and buy to play its role in achieving your global cross-channel financial goal. And then we do it again. And again. And again. It’s a constant loop of information input and money making output. Welcome to the Cross-Channel Continuum. Game over. You win.

Find Cross-Channel Nirvana

Let Us Blow Your Freakin' Mind.

All it takes is a few minutes with one of our very-real, very-smart specialists.

Optimized By Optimine