OptiMine is a revolutionary measurement and optimization mastermind in the world of advertising. We’re crushing the nasty paradigm that has longed plagued ad measurement.
Simply put, we don’t do attribution. We don’t follow people around the web. And we don’t rely on third-party cookies, which everyone knows crumble in our multi, multi, multi device world.
What we do is:
- Measure how each display ad impacts the performance of each individual keyword
- Use readily-available, device-spanning impression data instead of cookies
- Reveal the cross-channel value of each ad – its unique Value Per Impression – for smarter bidding and buying
You start reaping value in just weeks—yup, weeks—to the tune of a 15-25% increase in cross-channel results.
Time to pick your jaw up off the floor. Let’s get started.
The key to cross-channel measurement is atomic-level modeling, and OptiMine’s the only one who’s got it. Atomic-level modeling is about digging through the massive digital haystack of connections between all your different ads and all your different keywords, one by one, looking for those that drive peak performance. Those that do add up to massive bottom-line value, like a 15-25% (in some cases, even more) increase in your cross-channel results. It’s only by modeling at the atomic level that you can find these individual ad-to-keyword connections, measure the magnitude of them, and tap the hidden value in each and every ad, in and each every channel. It’s a gnarly modeling battle that OptiMine’s beat. That way, you win.