Welcome to OptiMine’s Resource Center

Your Trail Guide to Agile Marketing Measurement & Optimization Success

Amazon Advertising- the Major Missing Link

Aug 08, 2018

Amazon has been in the news a lot lately because of the surging success of its advertising program. Brands are find...

Is Marketing Attribution Dead?

May 17, 2018

About a decade ago, a new breed of technology vendors crashed the MarTech scene promising the ability to track and...

OptiMine Intent: Delivering Optimized Marketing Budg...

Apr 24, 2018

If you’ve spent much time in business, you’ve likely been through an excruciatingly painful budgeting process. Fina...

Have We All Contributed to the Facebook Data Privacy...

Apr 06, 2018

In light of the recent data privacy issues at Facebook, marketers need to examine their role, response and contribu...

The Importance of the CMO-CIO Relationship

Mar 20, 2018

As marketing executives, our roles are increasingly technical, blurring the lines between the marketing and IT team...

Restoration Hardware: Exposing the Fatal Flaws in To...

Mar 20, 2018

Recently, the CEO of Restoration Hardware Gary Friedman told the crowd at the Goldman Sachs Global Retailing Confer...

Marketing Attribution- Where Confusion Reigns

Mar 20, 2018

Ask any marketer how they define “marketing attribution” and you’re likely to get as many different definitions as...

Forrester Research & OptiMine: An Insider's Guide to...

Mar 20, 2018

In this insightful webinar featuring Forrester Research analyst Tina Moffet and OptiMine CEO, Matt Voda, you’...

Forbes - Agile Marketing Should be Focus for CMOs

Feb 14, 2018

In an age of massive marketing change- an explosion of new devices and channels, and dramatic shifts in customer be...

OptiMine- How it Works

Feb 09, 2018

OptiMine’s Agile Marketing Measurement and Optimization Platform- How it Works.

OptiMine Overview

Feb 09, 2018

See how OptiMine’s incredibly powerful platform can work to improve your marketing ROI.

Determining the Incremental Value of Marketing

Feb 06, 2018

In this whitepaper, OptiMine explores the trade-offs of different measurement approaches, including multi-touch att...

Forrester Research & OptiMine: Tackle Channel Prolif...

Jan 05, 2018

Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to...

OptiMine Named a Forrester Breakout Vendor

Aug 07, 2017

Forrester Research today named OptiMine a “Breakout Vendor” in the Marketing Measurement and Optimizati...

Agile Attribution: B2B Conversion Lift of 14% Using ...

Aug 01, 2017

OptiMine’s work with MediaVest and Aflac revealed opportunities in digital media to drive significant convers...

Ad Exchanger Article: Marketing-Mix Modeling: Leapin...

Jul 25, 2017

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the dig...

What Does "Attribution" Mean?

May 25, 2017

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the dig...

Agile Attribution Lifts Online Sales by 23%

Nov 11, 2016

Retailer Coolibar drove sales increases of 23% using OptiMine’s agile attribution approach to measure and opt...