OptiMine Named a Forrester 'Breakout Vendor' & 'Contender'

08/07/2017

In 2017, Forrester Research named OptiMine a “Breakout Vendor” in the Marketing Measurement and Optimization market. As a “Breakout Vendor”, Forrester profiled OptiMine as a solution that should be on the radar of marketers as they develop their marketing measurement and optimization strategy.

In the report, Forrester cites the needs of modern marketers to adopt advanced “unified” measurement approaches that enables the measurement of marketing performance across both traditional and digital channels regardless of the consumer touchpoint.

OptiMine was cited for its agile approach to measurement that dramatically improves the speed of insights, while delivering accurate, deeply granular and actionable guidance for top brands.

In January 2022, Forrester recognized OptiMine as a ‘Contender’ in their Marketing Measurement & Optimization Solutions report and named OptiMine as one of the “Top 10 Providers that Matter Most,” that is “poised to disrupt” the market.