Through OptiMine’s ad measurement and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across digital and traditional marketing and media channels. When optimizing ad spend across multiple channels, OptiMine’s solution consistently proves significant lift in ROI and ROAS across a wide range of industries—from retail to financial services to telecommunications to travel & hospitality.
OptiMine is led by an executive team with a successful analytics, cloud software and technology track record, with deep experience using predictive analytics and data mining to improve marketing performance. The company is headquartered in Minneapolis, Minnesota, and backed by Hummer Winblad Venture Partners and Zetta Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Proven, experienced leadership.
Chief Executive Officer
Dr. Robert Cooley Ph. D.
Chief Technology Officer, Founder
Vice President Client Operations
Senior Vice President Client Growth
Jeremy Slick- Vice President Client Success
Board of Directors
In our corner.
OptiMine is proud to have the strong backing and leadership of some of the industry's finest.
View recent news announcements from OptiMine and our media coverage from around the web.
Oct 18, 2021
Click here to download our case study on how OptiMine’s analytic agility drove success during a pandemic: htt...
Oct 07, 2021
Now that Apple’s ATT changes are live, the marketing ecosystem will never be the same. How are brands being...
Sep 28, 2021
Imagine you are standing in front of a large wall-sized stadium scoreboard during a critical game. Now...
Sep 09, 2021
IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Counci...
Sep 08, 2021
Few major clients are happy with the data service at Nielsen — but no one sees a realistic alternative. For more on...
Aug 30, 2021
As NBCUniversal puts Nielsen on notice, pressing questions arise about what a new ad measurement system should incl...
Aug 04, 2021
A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New Yor...
Aug 03, 2021
Imagine you are standing in front of a large wall-sized stadium scoreboard— one like the big, bright ones we...
Jul 26, 2021
Luxury has made their presence known at the controversial Olympics. Why? Read this recent article in Luxury Daily f...
Jun 23, 2021
Apple’s introduction of the App Tracking Transparency framework has shaken up the ad tech industry, so how is...
Jun 21, 2021
In the Advertising Research Foundation (ARF)’s recent Measurement Challenges Showcase, leading brands and the...
Jun 14, 2021
With the inception of digital advertising and online conversion tracking, marketers have been mesmerized by...