SURE-FOOTED

Trail Guides

Guides to insight-driven decisions to meet your goals, no matter how lofty.

THE MOST DYNAMIC DUO

The Science of Success

When you partner with OptiMine, you get a dedicated team superglued to your business. Sure-footed sherpas who quickly guide you to insight-driven decisions that make it possible to meet your goals, no matter how lofty. At OptiMine our single greatest strength isn’t our industry-changing tech. Nor is it our brilliant, nimble, industry-savvy people.

OptiMine’s Culture & Values

OptiMine’s culture and values are more than statements; they reflect who we are, why we exist, and how we’re focused on helping you.

Customer Centricity

Innovation

Collaboration

Performance

Integrity

Passion & Fun

OptiMine’s Story Started

(where else?) in School…

OptiMine knows agile, privacy-safe measurement and optimization because we invented it. Here’s how it came to be:

2000: Our founder, Dr. Rob Cooley, completed his PhD. in computer science at the University of Minnesota. His thesis: Web Usage Mining. This math and data science laid the foundation for OptiMine’s advanced, high-scale analytics.
2008: OptiMine is born! OptiMine’s initial focus and application of our advanced analytics: high-scale programmatic bid optimization.
2010: OptiMine’s Impact bid optimization platform hits an average of 1 Billion bids placed per day, providing a real-time feedback loop to train and scale OptiMine’s algorithms.
2014: OptiMine launches Insight, the first agile cross-channel measurement and optimization solution in the market leveraging the speed and high-scale computing and deeply granular measurement experience of OptiMine’s bid optimization platform.
2016: OptiMine is backed by leading Silicon Valley venture firms for accelerated investment in the company’s cutting-edge technology.
2017: The market wakes up to the privacy realities in the market and the data loss disrupting marketing attribution solutions. OptiMine’s solution is perfectly positioned to offer brands a truly privacy-safe solution.
2018: OptiMine delivers consistent growth and profitability as it scales its solution across the market.
Today: OptiMine serves many of the largest and most successful brands in the world, helping them drive the most ROI from their marketing investments.