OptiMine Software is a leader in cloud-based cross-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend.
Through OptiMine’s ad measurement and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across digital and traditional marketing and media channels. When optimizing ad spend across multiple channels, OptiMine’s solution consistently proves significant lift in ROI and ROAS across a wide range of industries—from retail to financial services to telecommunications to travel & hospitality.
OptiMine is led by an executive team with a successful analytics, cloud software and technology track record, with deep experience using predictive analytics and data mining to improve marketing performance. The company is headquartered in Minneapolis, Minnesota, and backed by Hummer Winblad Venture Partners and Zetta Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Proven, experienced leadership.
Chief Executive Officer
Dr. Robert Cooley Ph. D.
Chief Technology Officer, Founder
Vice President Client Operations
Senior Vice President Client Growth
Vice President Client Success
Vice President Client Success
Board of Directors
In our corner.
OptiMine is proud to have the strong backing and leadership of some of the industry's finest.
OptiMine Software is a growing, profitable market leader that works with many of the world's largest brands. If you are excited about using your skills, experience and knowledge to help solve some of the most complex marketing challenges in the market today, OptiMine is the right place for you. Based in Minneapolis’ North Loop neighborhood, OptiMine offers compelling career opportunities and growth. This is your opportunity to be a critical contributor in a Silicon Valley VC-backed software company with big impact and big plans. For other career inquiries, send your resume to: firstname.lastname@example.org.
View recent news announcements from OptiMine and our media coverage from around the web.
The Alarm is Sounding on Consumer Privacy Regulation
May 31, 2023
Legislatures have been on overdrive lately when it comes to drafting new regulations around protecting a consum...
Tesla Likely to Launch More Conventional Ad Campaign...
May 30, 2023
OptiMine CEO Matt Voda joins Yahoo Finance live to discuss Tesla’s new advertising strategy and the state of...
Defend Your Budget. Prove Your Marketing ROI.
May 25, 2023
Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predi...
Doritos, Jimmy John’s & Others Are Capturing First- ...
May 10, 2023
Consumer privacy changes in the digital marketing ecosystem are prompting brands to completely reimagine their data...
Tennessee, Montana to Enact Comprehensive Consumer P...
May 01, 2023
The trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to...
What Kinds of Questions Can Marketing Attribution An...
Apr 28, 2023
Brands use marketing attribution for a variety of reasons, but the main purpose has always been to determine ho...
The Hidden Costs of In-House Marketing Measurement
Apr 27, 2023
Times are uncertain, and the finance team is pushing for cost savings. The pressure is on to find ways to save mone...
Google Announces Results from Initial Cookieless Ad ...
Apr 19, 2023
Yesterday, April 18, Dan Taylor, VP of Global Ads at Google posted results from initial in-market performance t...
Download the "2023 OptiMine Index"
Apr 19, 2023
The only certainty is uncertainty, making advanced measurement and analytics more critical than ever. The 2023 Op...
Why Max Doesn't Need HBO'S Name Recognition—Behind t...
Apr 18, 2023
Experts weigh in on HBO Max’s rebrand and what lies ahead for the Warner Bros. Discovery streamer. One of these exp...
The Pros and Cons of Marketing Mix Modeling (MMM)
Apr 05, 2023
If you’re in the market for a new marketing measurement solution, you are likely in the process of researching your...
MMM Data: What Data Do I Need for Marketing Mix Mode...
Apr 04, 2023
More brands are turning to Marketing Mix Modeling (MMM) due to privacy-driven data loss and the death of Multi-Touc...