Trail Guides

Guides to insight-driven decisions to meet your goals, no matter how lofty.



The Science of Success

When you partner with OptiMine, you get a dedicated team superglued to your business. Sure-footed sherpas who quickly guide you to insight-driven decisions that make it possible to meet your goals, no matter how lofty. At OptiMine our single greatest strength isn’t our industry-changing tech. Nor is it our brilliant, nimble, industry-savvy people.

OptiMine’s Culture & Values

OptiMine’s culture and values are more than statements; they reflect who we are, why we exist, and how we’re focused on helping you.

Customer Centricity





Passion & Fun

OptiMine’s Story Started

(where else?) in School…

OptiMine knows agile, privacy-safe measurement and optimization because we invented it. Here’s how it came to be:

Our founder, Dr. Rob Cooley, completed his PhD. in computer science at the University of Minnesota. His thesis: Web Usage Mining. This math and data science laid the foundation for OptiMine’s advanced, high-scale analytics.
OptiMine is born! OptiMine’s initial focus and application of our advanced analytics: high-scale programmatic bid optimization.
OptiMine’s Impact bid optimization platform hits an average of 1 Billion bids placed per day, providing a real-time feedback loop to train and scale OptiMine’s algorithms.
OptiMine launches Insight, the first agile cross-channel measurement and optimization solution in the market leveraging the speed and high-scale computing and deeply granular measurement experience of OptiMine’s bid optimization platform.
OptiMine is backed by leading Silicon Valley venture firms for accelerated investment in the company’s cutting-edge technology.
The market wakes up to the privacy realities in the market and the data loss disrupting marketing attribution solutions. OptiMine’s solution is perfectly positioned to offer brands a truly privacy-safe solution.
OptiMine delivers consistent growth and profitability as it scales its solution across the market.
OptiMine serves many of the largest and most successful brands in the world, helping them drive the most ROI from their marketing investments.


OptiMine Leadership Team

When you partner with OptiMine, you get a dedicated team superglued to your business. Sure-footed trail guides who quickly guide you to insight-driven decisions that make it possible to meet your goals, no matter how lofty. At OptiMine our single greatest strength isn’t our industry-changing tech. Nor is it our brilliant, nimble, industry-savvy people.

Proven, Experienced Leadership

Executive Team

Proven, experienced leadership.

In Our Corner

Board of Directors

OptiMine is proud to have the strong backing and leadership of some of the industry's finest.

Matt Voda
Matt Voda

Chief Executive Officer

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role at OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in engagement and ROI. Matt also spent 11 years at Digital River (Nasdaq: DRIV) as VP of Product Management developing the world's first cloud-based e-commerce platform, a high scale enterprise offering handling over $30B in e-commerce transactions, across 80 countries. The Digital River business grew by over 2000% during his tenure and was the first Minnesota company to go from 0 to a $1B+ market cap in the last 30 years. Matt spent his early career at Damark International and Information Advantage- joining both pre-IPO, focusing on high-scale customer and marketing analytics. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management.

Dr. Robert Cooley Ph.D.
Dr. Robert Cooley Ph.D.

Chief Technology Officer, Founder

Robert Cooley has deep expertise and broad application experience with data mining and optimization technologies. He is known for his groundbreaking work in Web Mining and has over fifteen years of experience managing projects and analyzing data in a variety of fields, with a focus on e-commerce, CRM, and unstructured text. Prior to OptiMine Software, Cooley was the VP of Technical Operations for KXEN, a data mining software company, and before that he was the Director of Data Mining for Outride Inc., a Xerox PARC spin-off specializing in personalized search technologies that was sold to Google in 2001. In addition to a PhD in computer science from the University of Minnesota, he holds degrees in civil and nuclear engineering.

Judd Eder
Judd Eder

Vice President Client Operations

Judd is an analytics and marketing expert, passionate about turning data into meaningful results. As leader of the Client Success team at OptiMine, he leads our team in their collaboration with our customers to ensure OptiMine is translating analytic insights into meaningful marketing performance improvements. He has deep, practitioner experience in digital marketing guiding leading, global brands to demonstrable ROI and sales improvement. Prior to joining OptiMine, Judd launched and led an online marketplace startup and has extensive engineering experience in the sustainable energy market.

Christine Dennis
Christine Dennis

Senior Vice President Client Growth

Christine has a strong track record of creating and implementing positive change for brands by leveraging her experience in the disciplines of account management, brand strategy, media planning and buying, digital and social strategy, and analytics. With 20 years of creative agency experience at Fallon, BD’M, and Martin Williams, Christine has worked with some of the world’s most recognized brands, leading teams on award-winning advertising campaigns for clients like, Travelers, Raymond James, Best Buy, Chrysler, United Airlines, and The Islands of The Bahamas. She began her advertising career at Best Buy and most recently led marketing, sales, and audience Development at the Ordway Center for the Performing Arts. Christine serves on the boards of Public Art St. Paul and Friends of Carleton Rugby.

Jeremy Slick
Jeremy Slick

Vice President Client Success

Leveraging a Journalism degree and array of industry experience, Jeremy works to transform analytics into insights and action. With over 13 years of experience working for and with multiple Fortune 500 companies, he has deep marketing, media and measurement experience across a wide array of industries: CPG, Retail, QSR & Financial Services, Travel & Hospitality. And within those organizations, he has also held various roles within the marketing space allowing him to bring a unique perspective to OptiMine. His experiences range from Marketing Analytics, Media Strategy Planning, Process Development & Implementation to Product & Process Development to Change Management and Strategy Advisory. Prior to joining OptiMine, Jeremy was helping a global Fortune 500 leverage their suite of marketing solutions to inform their decisions and process as they moved towards a more agile mindset.

Jamie Glover
Jamie Glover

Vice President Client Success

Jamie Glover is a strategic marketing leader with proven ability to build brands and deliver sales growth, utilizing consumer insights and analytics to develop communications strategies that drive results. As VP of Client Success at OptiMine, she is passionate about helping clients achieve improved business results by leveraging OptiMine's platforms. Jamie has deep experience leading marketing communications for major brands -- she was the Manager of Brand Advertising for 3M consumer brands such as Post-it and Scotch Tape, and on the agency side, at Fallon, she led accounts such as Travelers and Abu Dhabi Commercial Bank. Jamie also co-founded a social enterprise, ASIYA Modest Activewear, where she had first hand experience with optimizing her marketing strategy to drive DTC eCommerce sales along with developing a wholesale business pipeline. Jamie has a BS degree in Economics from Carleton College and MBA from the University of Minnesota's Carlson School of Management.

Ann Winblad
Ann Winblad

Ann Winblad is the co-founder and a Managing Director of Hummer Winblad Venture Partners. Hummer Winblad Venture Partners ( is a leading venture capital firm focused exclusively on software investing and manages over $1 billion in cumulative capital. Since Hummer Winblad Venture Partners’ inception in 1989 the firm has launched over 160 new software companies. Ann has over 30 years of experience in the software industry as a successful software entrepreneur, strategy advisor, technical author and venture capitalist. Her background and experience have been chronicled in many international business and trade publications. Ann has a B.A. in Mathematics and in Business Administration from St. Catherine University. She has an M.A. in Education with a focus in International Economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Law degree from the University of St. Thomas. Ann has served as a Director of numerous start-up and public companies including Hyperion, Mulesoft, The Knot, Net Perceptions and Liquid Audio. She currently serves as a director of Ace Metrix, OptiMine, and Sonatype. She is a member of the Board of Trustees of the University of St. Thomas and a Board member of the Richard Schulze Family Foundation. Ann is also a member of CNBC’s Platinum Group.

Tom Donnelly
Tom Donnelly

Executive Chair

Tom Donnelly brings significant digital marketing, analytics and SaaS (Software as a Service) experience to his role at OptiMine. He previously was President and Chief Operating Officer at Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, with 2013 revenue of $390M. At Digital River, Donnelly led the global e-marketing, sales, client delivery, and infrastructure organizations for the company’s core enterprise e-commerce businesses. Prior to joining Digital River, Donnelly served as President and COO of Net Perceptions, Inc. He has more than 25 years of Internet and technology experience.

Toni Sykes
Toni Sykes

Toni has spent over 30 years developing companies and products and along the way, raising over $50M in investment capital to drive business growth. With experience as an investment banker and venture capitalist, Toni’s focus has been on early-stage IT and software companies. Toni represents the Calumet Venture Fund which invests in the next generation of high-growth technology companies in the Midwest.

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Resources from OptiMine

Latest News and Announcements

Recent OptiMine news announcements and media coverage from around the web

Blog Post

Google's Privacy Flip-Flop

Yesterday, Google changed course yet again with its Privacy Sandbox and their goal of killing off the 3rd party coo...

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OptiMine On-Demand Webinar: "Preparing for Google's ...

Learn from marketing powerhouse, Domino’s, on how they align their measurement strategies for success! Watch...

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Case Study

Case Study: How OptiMine Helped JCPenney Drive Susta...

  Industry:   Retail   Client:   JCPenney   Background:   JCPenney was using a legacy MMM vendor that many industry...

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