About OptiMine

OptiMine Software is a leader in cloud-based cross-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend.

Executive Team


Proven, experienced leadership.

Matt Voda

Matt Voda

Chief Executive Officer

Dr. Robert Cooley Ph. D.

Dr. Robert Cooley Ph. D.

Chief Technology Officer, Founder

Judd Eder

Judd Eder

Vice President Client Operations

Christine Dennis

Christine Dennis

Senior Vice President Client Growth

Jeremy Slick

Jeremy Slick

Vice President Client Success

Jamie Glover

Jamie Glover

Vice President Client Success

Eric Jaworski

Eric Jaworski

Vice President of Sales

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role at OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in engagement and ROI. Matt also spent 11 years at Digital River (Nasdaq: DRIV) as VP of Product Management developing the world's first cloud-based e-commerce platform, a high scale enterprise offering handling over $30B in e-commerce transactions, across 80 countries. The Digital River business grew by over 2000% during his tenure and was the first Minnesota company to go from 0 to a $1B+ market cap in the last 30 years. Matt spent his early career at Damark International and Information Advantage- joining both pre-IPO, focusing on high-scale customer and marketing analytics. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management.
Robert Cooley has deep expertise and broad application experience with data mining and optimization technologies. He is known for his groundbreaking work in Web Mining and has over fifteen years of experience managing projects and analyzing data in a variety of fields, with a focus on e-commerce, CRM, and unstructured text. Prior to OptiMine Software, Cooley was the VP of Technical Operations for KXEN, a data mining software company, and before that he was the Director of Data Mining for Outride Inc., a Xerox PARC spin-off specializing in personalized search technologies that was sold to Google in 2001. In addition to a PhD in computer science from the University of Minnesota, he holds degrees in civil and nuclear engineering.
Judd is an analytics and marketing expert, passionate about turning data into meaningful results. As leader of the Client Success team at OptiMine, he leads our team in their collaboration with our customers to ensure OptiMine is translating analytic insights into meaningful marketing performance improvements. He has deep, practitioner experience in digital marketing guiding leading, global brands to demonstrable ROI and sales improvement. Prior to joining OptiMine, Judd launched and led an online marketplace startup and has extensive engineering experience in the sustainable energy market.
Christine has a strong track record of creating and implementing positive change for brands by leveraging her experience in the disciplines of account management, brand strategy, media planning and buying, digital and social strategy, and analytics. With 20 years of creative agency experience at Fallon, BD’M, and Martin Williams, Christine has worked with some of the world’s most recognized brands, leading teams on award-winning advertising campaigns for clients like Amazon.com, Travelers, Raymond James, Best Buy, Chrysler, United Airlines, and The Islands of The Bahamas. She began her advertising career at Best Buy and most recently led marketing, sales, and audience Development at the Ordway Center for the Performing Arts. Christine serves on the boards of Public Art St. Paul and Friends of Carleton Rugby.
Leveraging a Journalism degree and array of industry experience, Jeremy works to transform analytics into insights and action. With over 13 years of experience working for and with multiple Fortune 500 companies, he has deep marketing, media and measurement experience across a wide array of industries: CPG, Retail, QSR & Financial Services, Travel & Hospitality. And within those organizations, he has also held various roles within the marketing space allowing him to bring a unique perspective to OptiMine. His experiences range from Marketing Analytics, Media Strategy Planning, Process Development & Implementation to Product & Process Development to Change Management and Strategy Advisory. Prior to joining OptiMine, Jeremy was helping a global Fortune 500 leverage their suite of marketing solutions to inform their decisions and process as they moved towards a more agile mindset.
Jamie Glover is a strategic marketing leader with proven ability to build brands and deliver sales growth, utilizing consumer insights and analytics to develop communications strategies that drive results. As VP of Client Success at OptiMine, she is passionate about helping clients achieve improved business results by leveraging OptiMine's platforms. Jamie has deep experience leading marketing communications for major brands -- she was the Manager of Brand Advertising for 3M consumer brands such as Post-it and Scotch Tape, and on the agency side, at Fallon, she led accounts such as Travelers and Abu Dhabi Commercial Bank. Jamie also co-founded a social enterprise, ASIYA Modest Activewear, where she had first hand experience with optimizing her marketing strategy to drive DTC eCommerce sales along with developing a wholesale business pipeline. Jamie has a BS degree in Economics from Carleton College and MBA from the University of Minnesota's Carlson School of Management.
Eric is an experienced sales leader with a passion for helping clients achieve their goals, driving a strong sales culture, and developing others. For over 20 years, Eric has ensured positive sales outcomes for organizations in the financial services, insurance, healthcare, investment, commercial and public sector. Eric leads our sales organization to help understand our client needs and drive revenue growth utilizing his experience in new business development, enterprise deal management, and client retention. Prior to coming to Optimine he worked for TransUnion, Sontiq, Wolters Kluwer, and Lincare. He has a BA from the University of New Hampshire and an MBA from Washington State University.

Board of Directors


In our corner.

OptiMine is proud to have the strong backing and leadership of some of the industry's finest.

Ann Winblad

Ann Winblad

Tom Donnelly

Tom Donnelly

Executive Chair

Judy Owen

Judy Owen

Ann Winblad is the co-founder and a Managing Director of Hummer Winblad Venture Partners. Hummer Winblad Venture Partners (www.hwvp.com) is a leading venture capital firm focused exclusively on software investing and manages over $1 billion in cumulative capital. Since Hummer Winblad Venture Partners’ inception in 1989 the firm has launched over 160 new software companies. Ann has over 30 years of experience in the software industry as a successful software entrepreneur, strategy advisor, technical author and venture capitalist. Her background and experience have been chronicled in many international business and trade publications. Ann has a B.A. in Mathematics and in Business Administration from St. Catherine University. She has an M.A. in Education with a focus in International Economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Law degree from the University of St. Thomas. Ann has served as a Director of numerous start-up and public companies including Hyperion, Mulesoft, The Knot, Net Perceptions and Liquid Audio. She currently serves as a director of Ace Metrix, OptiMine, and Sonatype. She is a member of the Board of Trustees of the University of St. Thomas and a Board member of the Richard Schulze Family Foundation. Ann is also a member of CNBC’s Platinum Group.
Tom Donnelly brings significant digital marketing, analytics and SaaS (Software as a Service) experience to his role at OptiMine. He previously was President and Chief Operating Officer at Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, with 2013 revenue of $390M. At Digital River, Donnelly led the global e-marketing, sales, client delivery, and infrastructure organizations for the company’s core enterprise e-commerce businesses. Prior to joining Digital River, Donnelly served as President and COO of Net Perceptions, Inc. He has more than 25 years of Internet and technology experience.
Judy Owen is a founder and General Partner with Calumet Venture Fund, investing in technology companies in the Midwest. Prior to founding Calumet Venture Fund, Judy has was a Silicon Valley entrepreneur for over 30 years. She started her career as a “chip” designer at Intel Corporation. Owen has held a variety of executive management roles in notable Silicon Valley leadership companies, including: Silicon Graphics, Chips and Technologies, Teknekron Communication Systems. She was also the CEO and co-founder of Wireless Access Inc. a mobile communication device company, which was acquired by Glenayre. After the acquisition, Owen started investing in early stage technology companies: Picazo Communication (acquired by Intel) and SigmaQuest (acquired by Camstar/Siemens). Ms. Owen has a BS in Electrical Engineering from University of Wisconsin-Madison.

Careers

OptiMine Software is a growing, profitable market leader that works with many of the world's largest brands. If you are excited about using your skills, experience and knowledge to help solve some of the most complex marketing challenges in the market today, OptiMine is the right place for you. Based in Minneapolis’ North Loop neighborhood, OptiMine offers compelling career opportunities and growth. This is your opportunity to be a critical contributor in a Silicon Valley VC-backed software company with big impact and big plans. For other career inquiries, send your resume to: contact@optimine.com.

Latest News


View recent news announcements from OptiMine and our media coverage from around the web.

The Necessity of Unified Measurement

Aug 08, 2022

To succeed in today’s marketing world, marketers must MEASURE: (1) cross-channel effects of media and (2) detailed...

Podcast: What Would a Federal Privacy Act Mean for B...

Aug 04, 2022

OptiMine’s CEO Matt Voda joins Caveat podcast hosts Dave Bittner & Ben Yelin on an episode to discuss wha...

Marketing Briefing: Flexibility, Contingency Plans a...

Jul 27, 2022

Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncerta...

Is Marketing Mix Modeling Still Relevant?

Jul 15, 2022

Marketing Mix Modeling has been around for decades, and it is one of the more common methods of marketing measureme...

Overturning Roe v. Wade Sparked a Number of Privacy ...

Jul 06, 2022

When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke out in M...

New Bill Proposed Against Platforms Over Children’s ...

Jul 01, 2022

California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media comp...

Will Netflix be the TV Equivalent of Facebook?

Jun 16, 2022

  Netflix’s recent news about subscriber loss was a negative surprise for the company with a 200,000 subscriber def...

Experts Skeptical of Tim Cook’s Push for Privacy Leg...

Jun 13, 2022

On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adte...

Attribution vs. Marketing Mix Modeling

Jun 03, 2022

  There are many challenges facing marketers today. One of the greatest is the continuous outpour of privacy c...

Is Your Data Safe in Period Tracking Apps?

May 27, 2022

Many people use apps to track menstruation and fertility cycles, but privacy experts have been warning about the as...

OptiMine On-Demand Webinar: "The Measurement Dilemma...

May 09, 2022

  With all of the current and upcoming consumer privacy changes (such as iOS 14.5, Google Topics and state-by-state...

OptiMine On-Demand Webinar: "Consumer Behavioral Shi...

May 09, 2022

  Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement....