SMARTER IDEAS

Resource Hub

Your destination for guidance on the Science of Success and how brands can leverage it for sustained growth.

Blog Posts

Blog Post

OptiMine Recognized by Gartner and Forrester for Mar...

Industry analyst recognition matters — especially in a category as complex as marketing measurement. Brands need an...

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Blog Post

Why Monthly Model Refresh Cadence Matters for MMM

Imagine this scenario. It is early April. Your Q1 MMM read finally arrives, and the results look reassuring. Paid s...

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Blog Post

Marketers are Betting Big on MMM in 2026– Are You In

  Marketing measurement is at a breaking point. Signal loss, cookie deprecation, regulatory risks, and privacy rest...

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Case Studies

Case Studies

Unlocking the True Impact of Amazon Ads: A Case Stud...

In today’s digital landscape, understanding the cross-channel impact of marketing efforts is more critical than eve...

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Case Studies

What Happens When Brands Stop Advertising?

  The pressure from finance is real: right about now is when the email from finance outlines the expected mark...

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Case Studies

Case Study: How OptiMine Helped JCPenney Drive Susta...

  Industry:   Retail   Client:   JCPenney   Background:   JCPenney was using a legacy...

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Events

Events

OptiMine at ANA Brand Masters 2025 🌴

OptiMine at ANA Brand Masters: Learn How to Measure the True Value of Brand 📍 May 7–9, 2025 | Los Angeles, CA🎤 Don’...

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Events

OptiMine at eTail West 2025! 🌴

OptiMine is headed to eTail West 2025! 🌴Come find our team (Matt Voda + Chuck “Chuckster” Davis) in Pal...

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Events

Come See OptiMine at ANA's Masters of Marketing 2022

  Come see OptiMine at the ANA’s Masters of Marketing conference in Orlando, Florida from October 25th-Octobe...

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News

News

OptiMine Joins Uptempo to Drive the Future of Market...

We’re excited to share some big news—OptiMine has been acquired by Uptempo, a leader in enterprise marketing perfor...

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News

Why Cutting Advertising Has Deep, Long-Lasting Costs

In the latest Forbes‘ CMO newsletter, which offers the latest news for chief marketing officers and other mes...

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News

Retail Media Networks: Present And Future

Hardly a week passes without report of another retailer introducing its own media network, or news that an existing...

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Podcasts

Podcasts

Podcast: What Would a Federal Privacy Act Mean for B

OptiMine’s CEO Matt Voda joins Caveat podcast hosts Dave Bittner & Ben Yelin on an episode to discuss wha...

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Podcasts

Podcast: What keeps every CMO and digital operations...

  IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Counci...

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Videos

Videos

"Proving the Power of Faster MMM: New Research &...

Marketing teams are moving faster than ever. The question is whether their measurement is keeping pace. OptiMine’s...

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Videos

"Refresh to Impress: Cadence Counts When Refreshing ...

Most Marketing Mix Models refresh too infrequently to keep pace with rapid changes in the market, competitors, and...

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Videos

"The Road to Marketing Mix Modeling (MMM): Building ...

Is your brand’s data ready for Marketing Mix Modeling (MMM)? In this on-demand ANA (Assocation of National Advertis...

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White Papers

White Papers

New OptiMine Research Reveals Why Your Marketing Mix...

How often should your marketing mix models be refreshed? For most brands, the answer has been “a few times a year”...

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White Papers

Clicks to Bricks: How to Measure Digital Marketing I...

This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail s...

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White Papers

Determining the Incremental Value of Marketing

In this whitepaper, OptiMine explores the trade-offs of different measurement approaches, including multi-touch att...

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