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Yesterday, Google changed course yet again with its Privacy Sandbox and their goal of killing off the 3rd party coo...
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Learn from marketing powerhouse, Domino’s, on how they align their measurement strategies for success! Watch...
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Industry: Retail Client: JCPenney Background: JCPenney was using a legacy MMM vendor that many industry...
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The first Netflix House venues will open in 2025 at malls in Texas and Pennsylvania. Netflix seems to be following...
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What is conversational commerce, and how can it benefit your business? Read OptiMine CEO Matt Voda’s insights...
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In the dynamic landscape of modern marketing, few strategies have seen as meteoric a rise as influencer marketing....
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In the ever-evolving landscape of modern marketing, agility has become not just a buzzword, but a necessity. Enter...
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If you’ve been watching the ad tracking and cookie demise news over the last few years, you’ll know it is becoming...
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As Reddit’s long-awaited IPO draws nearer, its push for ad dollars is intensifying. To learn more, read the full ar...
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NFL ratings have been on hyperdrive since the 2023 regular season and continued into the 12-game postseason. Despit...
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Deciphering the Google Privacy Sandbox’s Attribution Reporting As of January 4, 2024, Google has begun its proces...
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The synergy between machine learning (ML) and artificial intelligence (AI) is reshaping the landscape of marketing...
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In the dynamic landscape of modern marketing, measuring cross channel strategy effectiveness is imperative for bran...
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Unlocking the full picture of customer interactions is crucial in today’s omnichannel landscape, where online...
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Embarking on a successful marketing journey requires a clear roadmap, and that begins with well-defined goals....
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Unlocking the full potential of your online presence requires a nuanced understanding of your audience, and that...
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Despite past delays, Google is now deadly serious about its plans to kill off the 3rd party cookie in Chrome. I...
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In the realm of online retail, attribution models serve as invaluable tools for unraveling the complexities of cons...
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Consumer privacy changes have greatly limited the use of personally identifiable information in marketing measu...
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Waves of disruption will hit the marketing ecosystem in 2024, creating challenges and new opportunities for brands....
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In the ever-evolving landscape of digital marketing, reaching the right audience is not just a challe...
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In the ever-evolving landscape of marketing, the concept of omnichannel marketing has emerged as a powerful and ind...
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In the ever-evolving landscape of business and consumer dynamics, the art of effective marketing extends far be...
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(MINNEAPOLIS, MN, Oct. 5, 2023) – OptiMine, a leader in cloud-based cross-channel marketing measurement and optimiz...
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What is the California Delete Act? Many consumers have no idea that an entire economy is built on the collect...
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Multi-Touch Attribution (MTA) is the method of attempting to measure the effectiveness of marketing campaigns by tr...
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Multiple industry trade bodies voiced their opposition to the proposed Delete Act (SB 362) in a letter to Californi...
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A new class action lawsuit alleges that Rite Aid disclosed the personal and health information of its website to ma...
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Despite the fact that the retail landscape continues to undergo massive waves of post-COVID evolution, there are ma...
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Written by: OptiMine CEO, Matt Voda A tantalizing headline showed up in my news feed this morning sta...
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Meta’s Threads app has yet to include advertising features for brands on its platform. OptiMine CEO Matt Voda...
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Advertisers are getting highly personal – and privacy experts warn that as online advertising becomes increas...
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Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to...
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Marketing is an essential aspect of any business. However, it can be challenging to determine the effectiveness of...
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What is ROI in Marketing and Why is it Important? Marketing ROI (Return on Investment) is a metric that measu...
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Legislatures have been on overdrive lately when it comes to drafting new regulations around protecting a consum...
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OptiMine CEO Matt Voda joins Yahoo Finance live to discuss Tesla’s new advertising strategy and the state of...
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Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predictable lev...
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Consumer privacy changes in the digital marketing ecosystem are prompting brands to completely reimagine their data...
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The trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to...
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Brands use marketing attribution for a variety of reasons, but the main purpose has always been to determine ho...
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Times are uncertain, and the finance team is pushing for cost savings. The pressure is on to find ways to save mone...
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Yesterday, April 18, Dan Taylor, VP of Global Ads at Google posted results from initial in-marke...
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The only certainty is uncertainty, making advanced measurement and analytics more critical than ever. The 2023 Op...
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Experts weigh in on HBO Max’s rebrand and what lies ahead for the Warner Bros. Discovery streamer. One of these exp...
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More brands are turning to Marketing Mix Modeling (MMM) due to privacy-driven data loss and the...
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Some advertisers are beginning to slowly test other platforms ahead of TikTok’s congress testimony next week....
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We recently saw an excellent post from marketing analytics expert Avinash Kaushik that explained the difference bet...
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Scenario planning can help a brand grow their revenues, improve its customer acquisitions, or during times of finan...
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Predictive analytics is becoming a growing component across many marketing functions, but not all brands have e...
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Marketers have been scrambling to comply with regulations and the marketplace demand for more consumer privacy prot...
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To say that 2022 was a big year for data privacy would be quite the understatement. For the seven stories in AdExch...
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Given major budget pressures from brands’ finance teams, the concept of “marketing measurement” is being brought up...
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Concerns about unclear and inconsistent platform rules are growing amid Musk’s accusations of doxxing and decision...
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New Year’s resolutions are made to be broken, but don’t include privacy compliance in that category. Five new US...
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The Walt Disney Company has officially debuted ad-supported streaming with the rollout of Disney+’s new subscriptio...
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It’s that time of year again, where pundits proudly prognosticate and predict what’s to come in the new year. OptiM...
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Black Friday was once again expected to be one of the busiest shopping days of the year, according to many holiday...
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The customer journey has become more and more complex over time, and this has made it challenging to determine whic...
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Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predictable levers...
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Netflix is shifting its focus toward revenue rather than maintaining subscriber growth in the face of rising compet...
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Marketing Mix Modeling (MMM) What is Marketing Mix Modeling (MMM)? Guide to Marketing/Media Mix Modeling (MMM)...
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Come see OptiMine at the ANA’s Masters of Marketing conference in Orlando, Florida from October 25th-Octobe...
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Legislatures are on overdrive when it comes to drafting new regulations around protecting a consumer’s privacy. The...
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Multi-Touch Attribution (MTA) is dead. Here’s why: Apple’s ITP creates accuracy issues for MTA on ALL A...
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You’ll end up hungry if you’re relying on cookies, PII, and tracking for your marketing attribution....
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Under pressure to cut your budget? You are not alone. With the uncertainty in the current economy, many marketers f...
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To succeed in today’s marketing world, it is crucial to have accurate marketing attribution. More specifically, mar...
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OptiMine’s CEO Matt Voda joins Caveat podcast hosts Dave Bittner & Ben Yelin on an episode to discuss wha...
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Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncerta...
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Marketing Mix Modeling has been around for decades, and it is one of the more common methods of marketing measure...
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When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke out in M...
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California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media comp...
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Netflix’s recent news about subscriber loss was a negative surprise for the company with a 200,000 subscribe...
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On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adte...
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There are many challenges facing marketers today. One of the greatest is the continuous outpour of privacy chan...
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Many people use apps to track menstruation and fertility cycles, but privacy experts have been warning about the as...
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With all of the current and upcoming consumer privacy changes (such as iOS 14.5, Google Topics and state-by-state...
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Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement....
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Privacy changes are disrupting marketing attribution, muddying accurate customer tracking and driving up the...
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Why aren’t more TV ad dollars following audiences to digital and social video? Read OptiMine CEO Matt Voda...
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The pandemic has segmented the marketing landscape. So, how can marketers navigate this new reality while also expe...
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From leveraging the creator economy to micro-influencer campaigns, 5 digital marketing experts have shared their ad...
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Come see OptiMine at Shoptalk 2022 in Mandalay Bay, Las Vegas from March 27th-March 30th! Stop by our booth (#3094)...
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A potential agreement between TikTok and Oracle would bar the social platform’s Chinese parent company ByteDance fr...
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Peace Out (a skincare company)’s wake-up call to change its business model came in the form of a TikTok duet...
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See below for answers to all of the most frequently asked questions about Marketing/Media Mix Modeling (MMM), cou...
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Are Super Bowl ads worth the investment? OptiMine CEO and Marketing Strategist, Matt Voda, shares tips for advertis...
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NBC has strategically played up Peacock and downplayed China in the promotion of the Beijing Winter Olympics. Why?...
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The European Parliament has approved a draft bill to ban targeted ads, but it’s not as great as it sounds. To...
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Industry: Insurance Client: Publicis and the leading U.S. insurer in the supplemental health plan market. ...
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What the Hell is Google Topics? On January 25th Google made a major announcement that its controversial Federat...
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Marketing attribution software plays a pivotal role in unraveling the complex customer journey by providing insight...
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There’s a lot of buzz in the market today about measuring the “incrementality” of marketing, but what does this mea...
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Marketing Attribution is a hot topic in the marketing world, and OptiMine addresses the most common questions surro...
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As the Omicron variant continues to spread rapidly, the meetings industry (along with the rest of the world) is fac...
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The popular video conferencing platform, Zoom, is under fire for allegedly sharing users’ private information witho...
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What is Marketing Mix Modeling (MMM)? Marketing Mix Modeling, also known as Media Mix Modeling...
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What is Multi-Touch Attribution (MTA)? Multi-touch attribution (MTA) is a marketing measurement approach that att...
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Brands like Starbucks & Target are putting diversity and inclusion at the center of their holiday efforts, spot...
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Industry: Retail Client: Furniture & Home Goods Retailer Background: The pandemic disrupted all fac...
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Now that Apple’s ATT changes are live, the marketing ecosystem will never be the same. How are brands b...
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Imagine you are standing in front of a large wall-sized stadium scoreboard during a critical game. Now imagine t...
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IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Counci...
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Few major clients are happy with the data service at Nielsen — but no one sees a realistic alternative. For more on...
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As NBCUniversal puts Nielsen on notice, pressing questions arise about what a new ad measurement system should incl...
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A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New Yor...
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Luxury has made their presence known at the controversial Olympics. Why? Read this recent article in Luxury Daily f...
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Apple’s introduction of the App Tracking Transparency framework has shaken up the ad tech industry, so how is...
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In the Advertising Research Foundation (ARF)’s recent Measurement Challenges Showcase, leading brands and the...
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With the inception of digital advertising and online conversion tracking, marketers have been mesmerized by the m...
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Because of recent privacy changes from Apple & Google, the future is cookie-less. So, the question is this: H...
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The fate of Android users’ privacy rests on an impending decision from Google: whether or not to follow in Ap...
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Apple’s IDFA changes have just gone live, in favor privacy rights for the consumer. Read OptiMine CEO Matt Vo...
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In a period of data deprecation and increased data privacy, it is now more important than ever for brands to make s...
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As the Masters welcomes back a limited number of spectators to Augusta National Golf Club, an exclusive group of lu...
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OptiMine CEO, Matt Voda, has recently been featured in a Business Insider article. Click here to read it now: https...
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The consumer data privacy wave is about to hit retail. Are you prepared? Read OptiMine CEO Matt Voda’s piece...
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What are the best practices for marketing to Gen Z? Read OptiMine CEO Matt Voda’s Q&A on this topic in Fo...
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See how OptiMine’s incredibly powerful platform can work to improve your marketing ROI.
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Google Chrome killed cookies. Apple’s ITP has killed tracking. CCPA is now live. MTA is Dead. What’s...
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If you cannot regularly measure your digital campaigns’ impacts on your in-store sales, you are missing full credit...
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Major forces are re-shaping marketing measurement today and disrupting traditional approaches to marketing attribut...
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Watch our quick video to understand how OptiMine’s platform works and how it can help your brand achieve high...
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Google says no more cookies in 2022: how should hotel marketers react? Read OptiMine CEO Matt Voda’s advice i...
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“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and h...
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Apple’s ATT & IDFA changes have become a very high-profile public discussion, and these changes are goin...
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Why have many big brands decided to skip Super Bowl advertising this year? Read OptiMine CEO Matt Voda’s take...
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For the first time in 40 years, Budweiser is foregoing their national advertising spot during the Super Bowl broadc...
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We are currently in a period of massive marketing data disruption. Several forces have collided to alter the da...
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Industry: Financial Services Client: Aflac Background: Challenged with balancing the budget between sho...
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Industry: Financial Services Client: Citibank Background: A large Fortune 25 bank selected OptiMine for...
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Industry: Mobile Client: Pandora Music Background: A leading public music streaming service had the du...
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Industry: Media & Telcomm Client: Twitter Challenge: Twitter’s analytics group approached OptiMine...
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Industry: Insurance Client: World’s Largest Healthcare Insurance Company Background: The world’s...
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The fast food giant, Burger King, has recently completed its first rebrand in over 20 years. The question is: will...
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How can smaller grocery stores survive in an unprecedented time that is dominated by online shopping and e-commerce...
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There are still ways to effectively measure marketing performance without relying on ad tracking. How? Read OptiMin...
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With a COVID-19 vaccine starting to become a near reality, many industries, such as travel, are forced to consider...
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Proposition 24 was just approved yesterday in California, a huge win for consumers and their data privacy. This n...
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While the global pandemic has had a devastating impact on a large majority of businesses, Facebook, the social gi...
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How can travel brands bounce back during the pandemic? OptiMine CEO, Matt Voda, suggests that hyper-local marketing...
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Collecting consumer data via cookies was designed to allow marketers to identify audiences and improve ad targeti...
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Apple has recently confirmed that they will be delaying their IDFA changes (as part of iOS 14 which allows users...
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How is COVID-19 going to impact halloween and candy sales? Read the full article from The New York Times to find ou...
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Two of the major tech leaders, Oracle and Salesforce, have just been accused of violating the GDPR because o...
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It is no question that the year of 2020 has been full of consumer privacy changes, from Google Chrome beginning to...
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Now, 7 months after the California Consumer Privacy Act (CCPA) became law on January 1, 2020, policy makers in Cali...
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As states allow retail businesses to re-open their physical stores, retailers are faced with a new dilemma: what is...
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The California Consumer Privacy Act (CCPA) is officially being enforced, and consumer data privacy regulations are...
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Especially in today’s day and age, it is crucial to understand the most efficient ways to distribute your mar...
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Marketing Attribution Mistake #1: Concentrating on Consumer Data Marketing Attribution has bec...
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If you’ve been watching the ad tracking and cookie demise news over the last few years, you’ll know it is becoming...
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How can travel brands bounce back from the effects of the pandemic? First things first, they’re going to need...
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“Agile marketing” is a concept that restaurants should familiarize themselves with. Read OptiMine CEO M...
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Have you been watching “The Last Dance” documentary about Michael Jordan? Read OptiMine CEO Matt Voda&#...
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With new privacy regulations hitting marketers and the latest versions of Chrome, Firefox, and Safari all blocking...
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Companies that can strategically make quick adjustments will come out on the other side of this pandemic stronger t...
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Looking for a way to improve your marketing? Adopt an agile marketing approach (with advantages in go-to-market spe...
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Retailers are re-strategizing how they are spending—or cutting back—their marketing dollars during the coronavirus...
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Brands are grappling with marketing investment decisions during this time of such uncharted waters. OptiMine has be...
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At a time of so much uncertainty, companies around the world are scrambling to figure out how to adjust– espe...
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Are you interested in learning what OptiMine’s CEO, Matt Voda, has to say in regards to a better way to measu...
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Just a few days ago, Apple announced that it will fully block all third-party cookies in Safari by default. Additio...
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With the CCPA live and other states with similar regulations in the works, the 2020 holiday season is bound to look...
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Is your hotel taking full advantage of marketing attribution? Read OptiMine CEO Matt Voda’s insights into how...
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Happy Data Privacy Day! Did you know that January 28th is observed annually as “Data Privacy Day”? Well, now you do...
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Have you heard? Google Chrome has just recently announced that third-party cookies will cease to exist in their onl...
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https://adexchanger.com/data-driven-thinking/with-ccpa-on-the-horizon-marketers-can-expect-a-very-different-holiday...
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CCPA Goes Live in a Few Weeks- Read OptiMine’s Article on MarketingProfs About the Implications for Marketing...
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Yes, we know, it’s hardly even full-fledged holiday season, but be prepared: 2020 is only a few short weeks away. A...
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Join OptiMine for our live webinar on Thursday November 14th at 1:00 PM EST/ 10:00 AM PST- Marketing Measurement in...
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MTA is Dead. Read OptiMine’s new eBook to learn what’s next for marketing measurement: Download eBook...
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From Clicks to Bricks Despite the fact that the retail landscape is undergoing a massive wave of disruption, there...
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This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail s...
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We’re in the middle of budgeting season, with teams scrambling to solidify their annual marketing plans and budgets...
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Amazon has been in the news a lot lately because of the surging success of its advertising program. Brands are find...
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In light of the recent data privacy issues at Facebook, marketers need to examine their role, response and contribu...
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Recently, the CEO of Restoration Hardware Gary Friedman told the crowd at the Goldman Sachs Global Retailing Confer...
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Ask any marketer how they define “marketing attribution” and you’re likely to get as many different definitions as...
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In this insightful webinar featuring Forrester Research analyst Tina Moffet and OptiMine CEO, Matt Voda, you’...
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In an age of massive marketing change- an explosion of new devices and channels, and dramatic shifts in customer be...
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In this whitepaper, OptiMine explores the trade-offs of different measurement approaches, including multi-touch att...
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Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to...
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Forrester Research today named OptiMine a “Breakout Vendor” in the Marketing Measurement and Optimizati...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the dig...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the dig...
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Industry: DTC Etail/Apparel Client: Coolibar (a large outerwear apparel brand that manufactures sun protect...
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