Welcome to OptiMine’s Resource Center
Your Trail Guide to Agile Marketing Measurement & Optimization Success
Marketing Incrementality is not Marketing Attributio...
Feb 24, 2023
We recently saw an excellent post from marketing analytics expert Avinash Kaushik that explained the difference bet...
Guide to Scenario Planning
Jan 24, 2023
Scenario planning can help a brand grow their revenues, improve its customer acquisitions, or during times of finan...
Guide to Predictive Analytics
Jan 20, 2023
Predictive analytics is becoming a growing component across many marketing functions, but not all bra...
Will the Consumer Privacy Wave Continue to Crash Mar...
Jan 05, 2023
Marketers have been scrambling to comply with regulations and the marketplace demand for more consumer privacy prot...
7 Data Privacy Stories that Rocked Ad Tech in 2022
Jan 04, 2023
To say that 2022 was a big year for data privacy would be quite the understatement. For the seven stories in AdExch...
Guide to Marketing Measurement
Dec 22, 2022
Given major budget pressures from brands’ finance teams, the concept of “marketing measurement” is being brought up...
Experts Say Musk's Suspension of Journalists' Twitte...
Dec 16, 2022
Concerns about unclear and inconsistent platform rules are growing amid Musk’s accusations of doxxing and decision...
AdExplainer: Your CPRA Download
Dec 15, 2022
New Year’s resolutions are made to be broken, but don’t include privacy compliance in that category. Five new US...
How Disney+'s Ad Tier Can Pull the Company Out of a ...
Dec 09, 2022
The Walt Disney Company has officially debuted ad-supported streaming with the rollout of Disney+’s new subscriptio...
Marketing Predictions for 2023: More Uncertainty, Op...
Dec 02, 2022
It’s that time of year again, where pundits proudly prognosticate and predict what’s to come in the new year. OptiM...
When Stores Are Open for Black Friday Deals
Nov 30, 2022
Black Friday was once again expected to be one of the busiest shopping days of the year, according to many holiday...
Guide to Marketing Attribution
Nov 22, 2022
The customer journey has become more and more complex over time, and this has made it challenging to determine whic...
How to Recession-Proof Your Ad Spend
Oct 21, 2022
Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predictable levers...
After Posting Huge Subscriber Gains, Netflix Says Re...
Oct 19, 2022
Netflix is shifting its focus toward revenue rather than maintaining subscriber growth in the face of rising compet...
FAQ Hub
Oct 18, 2022
Marketing Mix Modeling (MMM) What is Marketing Mix Modeling (MMM)? Guide to Marketing/Media Mix Modeling (MMM)...
Come See OptiMine at ANA's Masters of Marketing 2022
Oct 18, 2022
Come see OptiMine at the ANA’s Masters of Marketing conference in Orlando, Florida from October 25th-Octobe...
The Latest Privacy Laws and Regulations and How They...
Oct 13, 2022
Legislatures are on overdrive when it comes to drafting new regulations around protecting a consumer’s privacy. The...
Download OptiMine's "Multi-Touch Attribution is Dead...
Sep 14, 2022
Multi-Touch Attribution (MTA) is dead. Here’s why: Apple’s ITP creates accuracy issues for MTA on ALL A...
Download OptiMine's "4 Ways to Future-Proof Your Mar...
Sep 14, 2022
You’ll end up hungry if you’re relying on cookies, PII, and tracking for your marketing attribution....
Download OptiMine's "Don't Get Cold Feet. Defend You...
Sep 13, 2022
Under pressure to cut your budget? You are not alone. With the uncertainty in the current economy, many marketers f...
Guide to Unified Marketing Measurement
Aug 08, 2022
To succeed in today’s marketing world, it is crucial to have accurate marketing attribution. More specifically, mar...
Podcast: What Would a Federal Privacy Act Mean for B...
Aug 04, 2022
OptiMine’s CEO Matt Voda joins Caveat podcast hosts Dave Bittner & Ben Yelin on an episode to discuss wha...
Marketing Briefing: Flexibility, Contingency Plans a...
Jul 27, 2022
Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncerta...
Is Marketing Mix Modeling Still Relevant?
Jul 15, 2022
Marketing Mix Modeling has been around for decades, and it is one of the more common methods of marketing measureme...
Overturning Roe v. Wade Sparked a Number of Privacy ...
Jul 06, 2022
When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke out in M...
New Bill Proposed Against Platforms Over Children’s ...
Jul 01, 2022
California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media comp...
Will Netflix be the TV Equivalent of Facebook?
Jun 16, 2022
Netflix’s recent news about subscriber loss was a negative surprise for the company with a 200,000 subscriber def...
Experts Skeptical of Tim Cook’s Push for Privacy Leg...
Jun 13, 2022
On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adte...
Attribution vs. Marketing Mix Modeling
Jun 03, 2022
There are many challenges facing marketers today. One of the greatest is the continuous outpour of privacy c...
Is Your Data Safe in Period Tracking Apps?
May 27, 2022
Many people use apps to track menstruation and fertility cycles, but privacy experts have been warning about the as...
OptiMine On-Demand Webinar: "The Measurement Dilemma...
May 09, 2022
With all of the current and upcoming consumer privacy changes (such as iOS 14.5, Google Topics and state-by-state...
OptiMine On-Demand Webinar: "Consumer Behavioral Shi...
May 09, 2022
Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement....
5 Marketing Attribution Tips to Protect Your Busines...
Apr 19, 2022
Privacy changes are disrupting marketing attribution, muddying accurate customer tracking and driving up the...
Media Buying Briefing: ‘It’s tough to fight City Hal...
Mar 31, 2022
Why aren’t more TV ad dollars following audiences to digital and social video? Read OptiMine CEO Matt Voda...
Marketing to New — and Smaller — Post-Pandemic Segme...
Mar 25, 2022
The pandemic has segmented the marketing landscape. So, how can marketers navigate this new reality while also expe...
What’s The Alternative To Spending $7 Million On A S...
Mar 25, 2022
From leveraging the creator economy to micro-influencer campaigns, 5 digital marketing experts have shared their ad...
Come See Us at Shoptalk 2022
Mar 21, 2022
Come see OptiMine at Shoptalk 2022 in Mandalay Bay, Las Vegas from March 27th-March 30th! Stop by our booth (#3094)...
TikTok Eyes Oracle Deal to Protect US Data From Chin...
Mar 18, 2022
A potential agreement between TikTok and Oracle would bar the social platform’s Chinese parent company ByteDance fr...
‘We really saw the viability’: How Peace Out leverag...
Mar 14, 2022
Peace Out (a skincare company)’s wake-up call to change its business model came in the form of a TikTok duet...
Marketing/Media Mix Modeling FAQ
Feb 24, 2022
See below for answers to all of the most frequently asked questions about Marketing/Media Mix Modeling (MMM), cou...
Advertising Around The Super Bowl: Q&A With A Market...
Feb 09, 2022
Are Super Bowl ads worth the investment? OptiMine CEO and Marketing Strategist, Matt Voda, shares tips for advertis...
NBC Plays Up Peacock, Downplays China in Promotion o...
Feb 04, 2022
NBC has strategically played up Peacock and downplayed China in the promotion of the Beijing Winter Olympics. Why?...
The European Targeted-Ad Ban Goes Too Far, and Not F...
Feb 04, 2022
The European Parliament has approved a draft bill to ban targeted ads, but it’s not as great as it sounds. To...
Case Study: How OptiMine Helped an Agency Partner De...
Jan 27, 2022
Background The agency partner leveraged its partnership with OptiMine to deploy advanced marketing measurement...
What is Google Topics?
Jan 27, 2022
What the Hell is Google Topics? On January 25th Google made a major announcement that its controversi...
Selecting the Best Marketing Attribution Tool
Jan 24, 2022
What is Marketing Attribution? In short, Marketing Attribution is the process of evaluating the marketing to...
What is Incrementality in Marketing?
Jan 12, 2022
There’s a lot of buzz in the market today about measuring the “incrementality” of marketing, but what does this mea...
Marketing Attribution FAQ
Jan 12, 2022
Marketing Attribution is a hot topic in the marketing world, and OptiMine addresses the most common questions surro...
Omicron Update: Findings, Cancellations and Mandates
Jan 06, 2022
As the Omicron variant continues to spread rapidly, the meetings industry (along with the rest of the world) is fac...
What Zoom’s $85M Class Action Lawsuit Means for Data...
Dec 14, 2021
The popular video conferencing platform, Zoom, is under fire for allegedly sharing users’ private information witho...
What is Marketing Mix Modeling (MMM)?
Dec 07, 2021
What is Marketing Mix Modeling (MMM)? Marketing Mix Modeling, also known as Media Mix Modeling...
What is Multi-Touch Attribution?
Dec 07, 2021
What is Multi-Touch Attribution (MTA)? Multi-touch attribution (MTA) is a marketing measurement approach tha...
How brands are turning inclusive holiday campaigns i...
Nov 23, 2021
Brands like Starbucks & Target are putting diversity and inclusion at the center of their holiday efforts, spot...
Case Study: How OptiMine Helped American Signature F...
Oct 18, 2021
American Signature Furniture: An Overview American Signature, Inc. is a privately owned furniture company based...
OptiMine On-Demand Webinar: "Apple's ATT Changes Are...
Oct 07, 2021
Now that Apple’s ATT changes are live, the marketing ecosystem will never be the same. How are brands b...
Your Marketing Measurement is Going Dark
Sep 28, 2021
Imagine you are standing in front of a large wall-sized stadium scoreboard during a critical game. Now...
Podcast: What keeps every CMO and digital operations...
Sep 09, 2021
IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Counci...
Nielsen Under Siege: Who (If Anyone) Will Capitalize...
Sep 08, 2021
Few major clients are happy with the data service at Nielsen — but no one sees a realistic alternative. For more on...
If NBCU Ditches Nielsen, What Must Come Next?
Aug 30, 2021
As NBCUniversal puts Nielsen on notice, pressing questions arise about what a new ad measurement system should incl...
Latest EU Privacy Lawsuit Threatens the Digital Ad I...
Aug 04, 2021
A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New Yor...
Luxury makes presence known at controversial Olympic...
Jul 26, 2021
Luxury has made their presence known at the controversial Olympics. Why? Read this recent article in Luxury Daily f...
Life After IDFA
Jun 23, 2021
Apple’s introduction of the App Tracking Transparency framework has shaken up the ad tech industry, so how is...
ARF Measurement Challenges Showcase
Jun 21, 2021
In the Advertising Research Foundation (ARF)’s recent Measurement Challenges Showcase, leading brands and the...
The Myths of Multi-Touch Attribution
Jun 14, 2021
With the inception of digital advertising and online conversion tracking, marketers have been mesmerized by...
OptiMine On-Demand Webinar: "Moving Forward in the C...
Jun 09, 2021
Because of recent privacy changes from Apple & Google, the future is cookie-less. So, the question is this: H...
Google holds the keys to web privacy in Africa and A...
May 03, 2021
The fate of Android users’ privacy rests on an impending decision from Google: whether or not to follow in Ap...
Apple takes on the internet: the Big Tech battle ove...
May 03, 2021
Apple’s IDFA changes have just gone live, in favor privacy rights for the consumer. Read OptiMine CEO Matt Vo...
OptiMine On-Demand Webinar: "Apple IDFA & Google FLo...
Apr 23, 2021
In a period of data deprecation and increased data privacy, it is now more important than ever for brands to make s...
Luxury brands tee off with golf’s best at Masters
Apr 09, 2021
As the Masters welcomes back a limited number of spectators to Augusta National Golf Club, an exclusive group of lu...
MyPillow CEO Mike Lindell is embroiled in political ...
Apr 05, 2021
OptiMine CEO, Matt Voda, has recently been featured in a Business Insider article. Click here to read it now: https...
Consumer Data Privacy: The Wave About to Hit Retail
Mar 31, 2021
The consumer data privacy wave is about to hit retail. Are you prepared? Read OptiMine CEO Matt Voda’s piece...
Best Practices For Marketing To Gen Z
Mar 23, 2021
What are the best practices for marketing to Gen Z? Read OptiMine CEO Matt Voda’s Q&A on this topic in Fo...
OptiMine Overview
Mar 12, 2021
See how OptiMine’s incredibly powerful platform can work to improve your marketing ROI.
OptiMine On-Demand Webinar: MTA is Dead
Mar 12, 2021
Google Chrome killed cookies. Apple’s ITP has killed tracking. CCPA is now live. MTA is Dead. What’s...
OptiMine On-Demand Webinar: Closing the Digital Mark...
Mar 12, 2021
If you cannot regularly measure your digital campaigns’ impacts on your in-store sales, you are missing full credit...
OptiMine On-Demand Webinar: Marketing Measurement in...
Mar 12, 2021
Major forces are re-shaping marketing measurement today and disrupting traditional approaches to marketing attribut...
OptiMine Video: How it Works
Mar 12, 2021
Watch our quick video to understand how OptiMine’s platform works and how it can help your brand achieve high...
Google Says No More Cookies in 2022: How Should Hote...
Mar 11, 2021
Google says no more cookies in 2022: how should hotel marketers react? Read OptiMine CEO Matt Voda’s advice i...
Google Announces it Will Stop Selling Ads Based on I...
Mar 03, 2021
“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and h...
The Data Privacy Storm Continues: Apple ATT & IDFA C...
Feb 22, 2021
Apple’s ATT & IDFA changes have become a very high-profile public discussion, and these changes are goin...
The Logic Behind Big Brands Sitting On The Sidelines...
Feb 05, 2021
Why have many big brands decided to skip Super Bowl advertising this year? Read OptiMine CEO Matt Voda’s take...
Budweiser is Doing This For the First Time in Almost...
Jan 26, 2021
For the first time in 40 years, Budweiser is foregoing their national advertising spot during the Super Bowl broadc...
Re-Defining Unified Measurement in the Era of Consum...
Jan 25, 2021
We are currently in a period of massive marketing data disruption. Several forces have collided to alter the...
Case Study: How OptiMine's Agile Marketing Measureme...
Jan 22, 2021
Aflac: An Overview Aflac is an American insurance company and is the largest provider of supplemental insurance...
Case Study: How OptiMine Helped Citibank Uncover Opp...
Jan 22, 2021
Citibank: An Overview Citibank is a top 10 global bank that provides various banking and financial services suc...
Case Study: How OptiMine Helped Pandora Drive App In...
Jan 22, 2021
Pandora: An Overview Pandora is a subscription-based streaming service owned by Sirius XM Holdings. The service...
Case Study: How OptiMine Helped Twitter Measure Medi...
Jan 22, 2021
Twitter: An Overview Twitter is an American microblogging and social networking service on which users post and...
Case Study: How OptiMine Helped UnitedHealthcare Rea...
Jan 22, 2021
UnitedHealthcare: An Overview UnitedHealthcare (the world’s largest healthcare company) is the health ben...
Will Burger King’s Massive Rebrand Pay Off?
Jan 14, 2021
The fast food giant, Burger King, has recently completed its first rebrand in over 20 years. The question is: will...
Can Small Grocers Survive the E-Commerce Game?
Jan 11, 2021
How can smaller grocery stores survive in an unprecedented time that is dominated by online shopping and e-commerce...
It's Easy to Forget, But Tracking Does Not Equal Mea...
Dec 18, 2020
There are still ways to effectively measure marketing performance without relying on ad tracking. How? Read OptiMin...
How Should the Travel Industry Handle Vaccine Talk?
Nov 12, 2020
With a COVID-19 vaccine starting to become a near reality, many industries, such as travel, are forced to consider...
Proposition 24 Has Just Been Approved in California
Nov 05, 2020
Proposition 24 was just approved yesterday in California, a huge win for consumers and their data privacy. T...
Facebook Earnings Soar in Q3 Amid Global Pandemic
Nov 02, 2020
While the global pandemic has had a devastating impact on a large majority of businesses, Facebook, the soci...
Hyper-Local Marketing May be the Key to Pandemic Era...
Oct 20, 2020
How can travel brands bounce back during the pandemic? OptiMine CEO, Matt Voda, suggests that hyper-local marketing...
The Great Cookie Con
Sep 28, 2020
Collecting consumer data via cookies was designed to allow marketers to identify audiences and improve ad ta...
Apple Delays Ad-Tracking Changes
Sep 10, 2020
Apple has recently confirmed that they will be delaying their IDFA changes (as part of iOS 14 which allows u...
Scared of COVID-19 This Halloween? Hershey is Making...
Sep 08, 2020
How is COVID-19 going to impact halloween and candy sales? Read the full article from The New York Times to find ou...
Breaking GDPR News: Oracle & Salesforce Hit with Lar...
Aug 18, 2020
Two of the major tech leaders, Oracle and Salesforce, have just been accused of violating the GDPR because of the...
Firefox Joins other Major Web Browsers in the Consum...
Aug 13, 2020
It is no question that the year of 2020 has been full of consumer privacy changes, from Google Chrome beginning to...
The Impact of CCPA Enforcement
Aug 04, 2020
Now, 7 months after the California Consumer Privacy Act (CCPA) became law on January 1, 2020, policy makers in Cali...
With Retail Re-Opening, Media Planning Matters More ...
Aug 03, 2020
As states allow retail businesses to re-open their physical stores, retailers are faced with a new dilemma: what is...
Brands Should Brace Themselves for More States to Ad...
Jul 15, 2020
The California Consumer Privacy Act (CCPA) is officially being enforced, and consumer data privacy regulations are...
How Intelligent is your Ad Spending?
Jul 08, 2020
Especially in today’s day and age, it is crucial to understand the most efficient ways to distribute your mar...
The Top 5 Marketing Attribution Mistakes
Jul 01, 2020
Marketing Attribution Mistake #1: Concentrating on Consumer Data Marketing Attribution has bec...
Guide to Marketing/Media Mix Modeling (MMM)
Jun 23, 2020
If you’ve been watching the ad tracking and cookie demise news over the last few years, you’ll know it is becoming...
Marketing Post-COVID Requires a Good Strategy
Jun 11, 2020
How can travel brands bounce back from the effects of the pandemic? First things first, they’re going to need...
What Restaurants Need to Know About Agile Marketing
Jun 11, 2020
“Agile marketing” is a concept that restaurants should familiarize themselves with. Read OptiMine CEO M...
Besides His Career, The Last Dance Also Highlighted ...
May 21, 2020
Have you been watching “The Last Dance” documentary about Michael Jordan? Read OptiMine CEO Matt Voda&#...
MTA is Dead: Why Marketers Should Adopt Agile Market...
May 18, 2020
With new privacy regulations hitting marketers and the latest versions of Chrome, Firefox, and Safari all blocking...
Three Ways Marketers Can Apply Agile Principles to A...
May 12, 2020
Companies that can strategically make quick adjustments will come out on the other side of this pandemic stronger t...
Drop Multi-Touch Attribution and Adopt an Agile Mark...
May 05, 2020
Looking for a way to improve your marketing? Adopt an agile marketing approach (with advantages in go-to-market spe...
Online Retailers Shift Marketing Dollars During Coro...
Apr 29, 2020
Retailers are re-strategizing how they are spending—or cutting back—their marketing dollars during the coronavirus...
Easy Ways to Reduce Marketing Spend Without Severely...
Apr 27, 2020
Brands are grappling with marketing investment decisions during this time of such uncharted waters. OptiMine has be...
Travel Marketing in a Pandemic
Apr 16, 2020
At a time of so much uncertainty, companies around the world are scrambling to figure out how to adjust– espe...
Building a Better Way to Measure Marketing Effective...
Apr 07, 2020
Are you interested in learning what OptiMine’s CEO, Matt Voda, has to say in regards to a better way to measu...
Apple is Fully Blocking Safari's Third-Party Cookies
Mar 26, 2020
Just a few days ago, Apple announced that it will fully block all third-party cookies in Safari by default. Additio...
Why the 2020 Holiday Season Will Look Drastically Di...
Mar 16, 2020
With the CCPA live and other states with similar regulations in the works, the 2020 holiday season is bound to look...
Marketing Attribution: Is Your Hotel Taking Full Adv...
Mar 16, 2020
Is your hotel taking full advantage of marketing attribution? Read OptiMine CEO Matt Voda’s insights into how...
Data Privacy Day
Jan 28, 2020
Happy Data Privacy Day! Did you know that January 28th is observed annually as “Data Privacy Day”? Well, now you do...
Chrome Dropping Third-Party Cookies by 2022: What Yo...
Jan 15, 2020
Have you heard? Google Chrome has just recently announced that third-party cookies will cease to exist in their onl...
CCPA goes live in days- are you ready? Read OptiMine...
Dec 30, 2019
With CCPA On The Horizon, Marketers Can Expect A Very Different Holiday Season In 2020...
CCPA: Questions of Privacy, Compliance, and Enforcem...
Dec 11, 2019
CCPA Goes Live in a Few Weeks- Read OptiMine’s Article on MarketingProfs About the Implications for Marketing...
Five Key Takeaways from CCPA for Performance Markete...
Dec 09, 2019
Yes, we know, it’s hardly even full-fledged holiday season, but be prepared: 2020 is only a few short weeks away. A...
OptiMine Webinar
Nov 04, 2019
Join OptiMine for our live webinar on Thursday November 14th at 1:00 PM EST/ 10:00 AM PST- Marketing Measurement in...
Multi-touch Attribution is DEAD.
Sep 30, 2019
MTA is Dead. Read OptiMine’s new eBook to learn what’s next for marketing measurement: Download eBook...
From Clicks to Bricks: The Top 5 Reasons to Measure ...
Apr 11, 2019
From Clicks to Bricks Despite the fact that the retail landscape is undergoing a massive wave of disruption, there...
From Clicks to Bricks: Measuring Digital Campaigns' ...
Feb 14, 2019
This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail s...
The Rise of the Financial Marketer
Jan 21, 2019
We’re in the middle of budgeting season, with teams scrambling to solidify their annual marketing plans and budgets...
Amazon Advertising- the Major Missing Link
Aug 08, 2018
Amazon has been in the news a lot lately because of the surging success of its advertising program. Brands are find...
Have We All Contributed to the Facebook Data Privacy...
Apr 06, 2018
In light of the recent data privacy issues at Facebook, marketers need to examine their role, response and contribu...
Restoration Hardware: Exposing the Fatal Flaws in To...
Mar 20, 2018
Recently, the CEO of Restoration Hardware Gary Friedman told the crowd at the Goldman Sachs Global Retailing Confer...
Marketing Attribution- Where Confusion Reigns
Mar 20, 2018
Ask any marketer how they define “marketing attribution” and you’re likely to get as many different definitions as...
Forrester Research & OptiMine: An Insider's Guide to...
Mar 20, 2018
In this insightful webinar featuring Forrester Research analyst Tina Moffet and OptiMine CEO, Matt Voda, you’...
Forbes - Agile Marketing Should be Focus for CMOs
Feb 14, 2018
In an age of massive marketing change- an explosion of new devices and channels, and dramatic shifts in customer be...
Determining the Incremental Value of Marketing
Feb 06, 2018
In this whitepaper, OptiMine explores the trade-offs of different measurement approaches, including multi-touch att...
Forrester Research & OptiMine: Tackle Channel Prolif...
Jan 05, 2018
Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to...
OptiMine Named a Forrester Breakout Vendor
Aug 07, 2017
Forrester Research today named OptiMine a “Breakout Vendor” in the Marketing Measurement and Optimizati...
Ad Exchanger Article: Marketing-Mix Modeling: Leapin...
Jul 25, 2017
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the dig...
What Does "Attribution" Mean?
May 25, 2017
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the dig...
Case Study: How OptiMine's Agile Attribution Lifted ...
Nov 11, 2016
Coolibar: An Overview Coolibar is a large outerwear apparel brand that manufactures sun protection products. ...