SMARTER IDEAS

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Your destination for guidance on the Science of Success and how brands can leverage it for sustained growth.

Blog Post

What is Cross-Channel Marketing?

Cross-channel marketing is a strategy that integrates multiple marketing channels—such as email, social media, webs...

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News

Home Depot Accused of Faking Black Friday Deals

Home Depot has been accused of faking Black Friday deals by masking original prices with holiday sale stickers show...

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Blog Post

OptiMine Named a Leader in the 2024 Gartner® Magic Q...

  Author: Matt Voda, OptiMine CEO   We’re thrilled to announce that OptiMine has been recognized as a Leader in the...

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News

Retail Media Networks: Present And Future

Hardly a week passes without report of another retailer introducing its own media network, or news that an existing...

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Blog Post

The Value of Incrementality Measurement in Retail Me...

  Author: OptiMine CEO, Matt Voda   Last week, I had the pleasure to co-present with a customer of OptiMine’s at th...

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News

Why Retail Media Networks are Surviving Despite Goog...

Retail ad tech (AKA Retail Media Networks) is the fastest-growing segment and leads the way in cookie-less advertis...

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News

How CTV Fits Into Digital Marketing During Holiday S

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays. Read which sev...

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News

Apple vs. Google—How Safari is Bashing Chrome in Pri...

Apple drastically outspent rival browser in advertising after Google had its embarrassing cookie setback. For more...

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News

Why Iconic LA Retailer Fred Segal is Shutting Down: ...

Fred Segal, an iconic Los Angeles fashion retailer loved by celebrities over its 50 years of existence, announced t...

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Blog Post

Google's Privacy Flip-Flop

Author: Matt Voda, CEO of OptiMine   Yesterday, Google changed course yet again with its Privacy Sandbox and their...

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Video

OptiMine On-Demand Webinar: "Preparing for Google's ...

Learn from marketing powerhouse, Domino’s, on how they align their measurement strategies for success! Watch...

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Case Study

Case Study: How OptiMine Helped JCPenney Drive Susta...

  Industry:   Retail   Client:   JCPenney   Background:   JCPenney was using a legacy MMM vendor that many industry...

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