SMARTER IDEAS

Resource Hub

Your destination for guidance on the Science of Success and how brands can leverage it for sustained growth.

News

Retail Media Networks: Present And Future

Hardly a week passes without report of another retailer introducing its own media network, or news that an existing...

Learn More

Blog Post

The Value of Incrementality Measurement in Retail Me...

  Author: OptiMine CEO, Matt Voda   Last week, I had the pleasure to co-present with a customer of OptiMine’s at th...

Learn More

News

Why Retail Media Networks are Surviving Despite Goog...

Retail ad tech (AKA Retail Media Networks) is the fastest-growing segment and leads the way in cookie-less advertis...

Learn More

News

How CTV Fits Into Digital Marketing During Holiday S

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays. Read which sev...

Learn More

News

Apple vs. Google—How Safari is Bashing Chrome in Pri...

Apple drastically outspent rival browser in advertising after Google had its embarrassing cookie setback. For more...

Learn More

News

Why Iconic LA Retailer Fred Segal is Shutting Down: ...

Fred Segal, an iconic Los Angeles fashion retailer loved by celebrities over its 50 years of existence, announced t...

Learn More

Blog Post

Google's Privacy Flip-Flop

Author: Matt Voda, CEO of OptiMine   Yesterday, Google changed course yet again with its Privacy Sandbox and their...

Learn More

Video

OptiMine On-Demand Webinar: "Preparing for Google's ...

Learn from marketing powerhouse, Domino’s, on how they align their measurement strategies for success! Watch...

Learn More

Case Study

Case Study: How OptiMine Helped JCPenney Drive Susta...

  Industry:   Retail   Client:   JCPenney   Background:   JCPenney was using a legacy MMM vendor that many industry...

Learn More

News

Netflix Wants to be Disney When it Grows Up

The first Netflix House venues will open in 2025 at malls in Texas and Pennsylvania. Netflix seems to be following...

Learn More

News

What is Conversational Commerce, and How Can it Bene...

What is conversational commerce, and how can it benefit your business? Read OptiMine CEO Matt Voda’s insights...

Learn More

Blog Post

Deciphering Influence: A Guide to Measuring Influenc...

In the dynamic landscape of modern marketing, few strategies have seen as meteoric a rise as influencer marketing....

Learn More