OptiMine's Partner Program is a Major Catalyst for Growth for Agencies
OptiMine's Science of Success Combines Expertise & Technology to Grow Brands
We Unravel the Mystery Around Retail Media Network Performance & ROI
Measure marketing performance in detail across all channels and conversions.
Real-time, detailed scenario planning to determine the optimal level of marketing investments.
Strategic budget and media plan optimization to cover any future period. Delivering detailed, actionable spend playbooks.
SMARTER IDEAS
Your destination for guidance on the Science of Success and how brands can leverage it for sustained growth.
Blog Post
OptiMine is pleased to announce our strategic partnership with the Association of National Advertisers (ANA). Thi...
Author: Matt Voda, OptiMine CEO We’re thrilled to announce that OptiMine has been recognized as a Leader in the...
Over the past few years, the landscape of ad tracking and marketing measurement has undergone significant changes,...
Case Studies
In today’s digital landscape, understanding the cross-channel impact of marketing efforts is more critical than eve...
The pressure from finance is real: right about now is when the email from finance outlines the expected marketing...
Industry: Retail Client: JCPenney Background: JCPenney was using a legacy MMM vendor that many industry...
Events
OptiMine at ANA Brand Masters: Learn How to Measure the True Value of Brand 📍 May 7–9, 2025 | Los Angeles, CA🎤 Don’...
OptiMine is headed to eTail West 2025! 🌴Come find our team (Matt Voda + Chuck “Chuckster” Davis) in Pal...
Come see OptiMine at the ANA’s Masters of Marketing conference in Orlando, Florida from October 25th-Octobe...
News
As retail media networks grow, advertisers are shifting from traditional ROAS metrics to incrementality, which meas...
In the latest Forbes‘ CMO newsletter, which offers the latest news for chief marketing officers and other mes...
Hardly a week passes without report of another retailer introducing its own media network, or news that an existing...
Podcasts
OptiMine’s CEO Matt Voda joins Caveat podcast hosts Dave Bittner & Ben Yelin on an episode to discuss wha...
IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Counci...
Videos
For years, last-click performance reporting has been the default measurement model for marketers everywhere. But he...
In the fast-paced world of marketing, brands constantly face a tough challenge: how do you balance short-term perfo...
Marketing is evolving faster than ever, and brands need data-driven insights to stay ahead. In this on-demand webin...
White Papers
This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail s...
In this whitepaper, OptiMine explores the trade-offs of different measurement approaches, including multi-touch att...
Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to...