SMARTER IDEAS

Resource Hub

Your destination for guidance on the Science of Success and how brands can leverage it for sustained growth.

Blog Posts

Blog Post

OptiMine Announces Strategic Partnership with the As...

  OptiMine is pleased to announce our strategic partnership with the Association of National Advertisers (ANA). Thi...

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Blog Post

OptiMine Named a Leader in the 2024 Gartner® Magic Q...

  Author: Matt Voda, OptiMine CEO   We’re thrilled to announce that OptiMine has been recognized as a Leader in the...

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Blog Post

Marketing Mix Modeling (MMM) Explained: A Complete G

Over the past few years, the landscape of ad tracking and marketing measurement has undergone significant changes,...

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Case Studies

Case Studies

Unlocking the True Impact of Amazon Ads: A Case Stud...

In today’s digital landscape, understanding the cross-channel impact of marketing efforts is more critical than eve...

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Case Studies

What Happens When Brands Stop Advertising?

  The pressure from finance is real: right about now is when the email from finance outlines the expected marketing...

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Case Studies

Case Study: How OptiMine Helped JCPenney Drive Susta...

  Industry:   Retail   Client:   JCPenney   Background:   JCPenney was using a legacy MMM vendor that many industry...

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Events

Events

OptiMine at ANA Brand Masters 2025 🌴

OptiMine at ANA Brand Masters: Learn How to Measure the True Value of Brand 📍 May 7–9, 2025 | Los Angeles, CA🎤 Don’...

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Events

OptiMine at eTail West 2025! 🌴

OptiMine is headed to eTail West 2025! 🌴Come find our team (Matt Voda + Chuck “Chuckster” Davis) in Pal...

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Events

Come See OptiMine at ANA's Masters of Marketing 2022

  Come see OptiMine at the ANA’s Masters of Marketing conference in Orlando, Florida from October 25th-Octobe...

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News

News

ROAS vs. incrementality: Scrutiny Around Ad Spend Gr...

As retail media networks grow, advertisers are shifting from traditional ROAS metrics to incrementality, which meas...

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News

Why Cutting Advertising Has Deep, Long-Lasting Costs

In the latest Forbes‘ CMO newsletter, which offers the latest news for chief marketing officers and other mes...

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News

Retail Media Networks: Present And Future

Hardly a week passes without report of another retailer introducing its own media network, or news that an existing...

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Podcasts

Podcasts

Podcast: What Would a Federal Privacy Act Mean for B

OptiMine’s CEO Matt Voda joins Caveat podcast hosts Dave Bittner & Ben Yelin on an episode to discuss wha...

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Podcasts

Podcast: What keeps every CMO and digital operations...

  IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Counci...

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Videos

Videos

ARF Shopper 2025–  Panel Discussion: Industry Perspe...

Retail media has rapidly evolved from a channel experiment into a core component of brand marketing strategy—but th...

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Videos

"Overcoming Last-Click Addiction: Strategies for Hol...

For years, last-click performance reporting has been the default measurement model for marketers everywhere. But he...

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Videos

"Balancing Short-Term Performance Marketing & Lo...

In the fast-paced world of marketing, brands constantly face a tough challenge: how do you balance short-term perfo...

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White Papers

White Papers

From Clicks to Bricks: Measuring Digital Campaigns' ...

This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail s...

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White Papers

Determining the Incremental Value of Marketing

In this whitepaper, OptiMine explores the trade-offs of different measurement approaches, including multi-touch att...

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White Papers

Forrester Research & OptiMine: Tackle Channel Prolif...

Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to...

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