Agile Marketing Attribution

Only from OptiMine.

Welcome to the Agile Era of Marketing Measurement


OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.


Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.


Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.

The OptiMine Difference

Learn more about how OptiMine measures the cross-channel performance of all your marketing- digital and traditional, across all of your online and offline conversions.

Our Products

OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.


Agile Attribution and Marketing Measurement with OptiMine Insight

Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.

  • Measure Any Channel, Campaign and Ad- Digital or Traditional
  • Measure Any Outcome- Online or Offline
  • Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
  • Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
  • Receive Specific Spend Guidance, Immediately Actionable Recommendations
  • Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance- All in a Single Platform & Model
Learn More

Agile Marketing Mix Modeling, Budget Planning & Optimization with OptiMine Intent

Combine your goals and budget targets with OptiMine's cross-channel models and measures, and receive media and marketing plans that guide to the highest performance.

  • The most actionable guidance in the market- unified top-down strategic planning with bottom-up tactical guidance.
  • The fastest marketing planning & budgeting- getting the best marketing budget and plan in a fraction of the time.
  • Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
  • Run multiple "what-if" scenarios to collaborate with marketing teams and external partners.
  • The most sophisticated and modern technology- using AI, machine learning and cloud computing.
  • Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.
Learn More

What They're Saying...

Those who know OptiMine best have great things to say about OptiMine.

Our last marketing mix vendor recommended increased TV investment. OptiMine had much more detailed recommendations across our markets, TV spots and creative, so we tested this in-market. OptiMine won. And it was worth $18 million in operating income.

Major Fortune 500 Insurer

Senior Director of Marketing, Financial performance

Latest News

Recent OptiMine news announcements and media coverage from around the web.

Multi-Touch Attribution is Dead

Sep 07, 2023

Multi-Touch Attribution (MTA) is the method of attempting to measure the effectiveness of marketing campaigns by tr...

Ad Trade Bodies Campaign Against California Delete A...

Aug 21, 2023

Multiple industry trade bodies voiced their opposition to the proposed Delete Act (SB 362) in a letter to Californi...

Rite Aid Sued for Allegedly Sharing Customer Data wi...

Aug 03, 2023

A new class action lawsuit alleges that Rite Aid disclosed the personal and health information of its website to ma...

Clicks to Bricks: You Probably Aren’t Measuring Digi...

Jul 21, 2023

Despite the fact that the retail landscape continues to undergo massive waves of post-COVID evolution, there are ma...

The Interesting - But Way Too Early - Signs of the T...

Jul 13, 2023

  Written by: OptiMine CEO, Matt Voda   A tantalizing headline showed up in my news feed this morning sta...

Threads' User Base Story is Still Yet to be Written

Jul 11, 2023

Meta’s Threads app has yet to include advertising features for brands on its platform. OptiMine CEO Matt Voda...

Online Advertisers Are Getting Better at Identifying...

Jun 20, 2023

Advertisers are getting highly personal – and privacy experts warn that as online advertising becomes increas...

The Importance of Audience Segmentation in Consumer ...

Jun 13, 2023

Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to...

How to Measure Marketing Performance

Jun 02, 2023

Marketing is an essential aspect of any business. However, it can be challenging to determine the effectiveness of...

What is ROI in Marketing and How Do You Calculate It...

Jun 01, 2023

    What is ROI in Marketing and Why is it Important?   Marketing ROI (Return on Investment) is a me...

The Alarm is Sounding on Consumer Privacy Regulation

May 31, 2023

    Legislatures have been on overdrive lately when it comes to drafting new regulations around protecting a consum...

Tesla Likely to Launch More Conventional Ad Campaign...

May 30, 2023

OptiMine CEO Matt Voda joins Yahoo Finance live to discuss Tesla’s new advertising strategy and the state of...