Agile Marketing Attribution

Only from OptiMine.

Welcome to the Agile Era of Marketing Measurement


OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.


Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.


Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.

The OptiMine Difference

Learn more about how OptiMine measures the cross-channel performance of all your marketing- digital and traditional, across all of your online and offline conversions.

Our Products

OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.


Agile Attribution and Marketing Measurement with OptiMine Insight

Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.

  • Measure Any Channel, Campaign and Ad- Digital or Traditional
  • Measure Any Outcome- Online or Offline
  • Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
  • Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
  • Receive Specific Spend Guidance, Immediately Actionable Recommendations
  • Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance- All in a Single Platform & Model
Learn More

Agile Marketing Mix Modeling, Budget Planning & Optimization with OptiMine Intent

Combine your goals and budget targets with OptiMine's cross-channel models and measures, and receive media and marketing plans that guide to the highest performance.

  • The most actionable guidance in the market- unified top-down strategic planning with bottom-up tactical guidance.
  • The fastest marketing planning & budgeting- getting the best marketing budget and plan in a fraction of the time.
  • Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
  • Run multiple "what-if" scenarios to collaborate with marketing teams and external partners.
  • The most sophisticated and modern technology- using AI, machine learning and cloud computing.
  • Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.
Learn More

What They're Saying...

Those who know OptiMine best have great things to say about OptiMine.

Our last marketing mix vendor recommended increased TV investment. OptiMine had much more detailed recommendations across our markets, TV spots and creative, so we tested this in-market. OptiMine won. And it was worth $18 million in operating income.

Major Fortune 500 Insurer

Senior Director of Marketing, Financial performance

Latest News

Recent OptiMine news announcements and media coverage from around the web.

Marketing Predictions for 2023: More Uncertainty, Op...

Dec 02, 2022

It’s that time of year again, where pundits proudly prognosticate and predict what’s to come in the new year. OptiM...

When Stores Are Open for Black Friday Deals

Nov 30, 2022

Black Friday was once again expected to be one of the busiest shopping days of the year, according to many holiday...

Guide to Marketing Attribution

Nov 22, 2022

The customer journey has become more and more complex over time, and this has made it challenging to determine whic...

How to Recession-Proof Your Ad Spend

Oct 21, 2022

Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predictable levers...

After Posting Huge Subscriber Gains, Netflix Says Re...

Oct 19, 2022

Netflix is shifting its focus toward revenue rather than maintaining subscriber growth in the face of rising compet...


Oct 18, 2022

Marketing Mix Modeling (MMM)   What is Marketing Mix Modeling (MMM)?   Guide to Marketing/Media Mix Modeling (MMM)...

Come See OptiMine at ANA's Masters of Marketing 2022

Oct 18, 2022

  Come see OptiMine at the ANA’s Masters of Marketing conference in Orlando, Florida from October 25th-Octobe...

The Latest Privacy Laws and Regulations and How They...

Oct 13, 2022

Legislatures are on overdrive when it comes to drafting new regulations around protecting a consumer’s privacy. The...

Download OptiMine's "Multi-Touch Attribution is Dead...

Sep 14, 2022

Multi-Touch Attribution (MTA) is dead. Here’s why: Apple’s ITP creates accuracy issues for MTA on ALL A...

Download OptiMine's "4 Ways to Future-Proof Your Mar...

Sep 14, 2022

  You’ll end up hungry if you’re relying on cookies, PII, and tracking for your marketing attribution....

Download OptiMine's "Don't Get Cold Feet. Defend You...

Sep 13, 2022

Under pressure to cut your budget? You are not alone. With the uncertainty in the current economy, many marketers f...

The Necessity of Unified Measurement

Aug 08, 2022

To succeed in today’s marketing world, marketers must MEASURE: (1) cross-channel effects of media and (2) detailed...