Agile Marketing Attribution


Only from OptiMine.

Welcome to the Agile Era of Marketing Measurement

Fast

OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.

Actionable

Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.

Persistent

Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.

The OptiMine Difference

Learn more about how OptiMine measures the cross-channel performance of all your marketing- digital and traditional, across all of your online and offline conversions.

Our Products


OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.

Insight
Intent

Agile Attribution and Marketing Measurement with OptiMine Insight

Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.

  • Measure Any Channel, Campaign and Ad- Digital or Traditional
  • Measure Any Outcome- Online or Offline
  • Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
  • Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
  • Receive Specific Spend Guidance, Immediately Actionable Recommendations
  • Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance- All in a Single Platform & Model
Learn More

Agile Marketing Mix Modeling, Budget Planning & Optimization with OptiMine Intent

Combine your goals and budget targets with OptiMine's cross-channel models and measures, and receive media and marketing plans that guide to the highest performance.

  • The most actionable guidance in the market- unified top-down strategic planning with bottom-up tactical guidance.
  • The fastest marketing planning & budgeting- getting the best marketing budget and plan in a fraction of the time.
  • Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
  • Run multiple "what-if" scenarios to collaborate with marketing teams and external partners.
  • The most sophisticated and modern technology- using AI, machine learning and cloud computing.
  • Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.
Learn More

What They're Saying...


Those who know OptiMine best have great things to say about OptiMine.

Our last marketing mix vendor recommended increased TV investment. OptiMine had much more detailed recommendations across our markets, TV spots and creative, so we tested this in-market. OptiMine won. And it was worth $18 million in operating income.

Major Fortune 500 Insurer

Senior Director of Marketing, Financial performance

Latest News


Recent OptiMine news announcements and media coverage from around the web.

Selecting a Marketing Attribution Tool

Jan 24, 2022

What is Marketing Attribution?   In short, Marketing Attribution is the process of evaluating the marketing touchpo...

What is Incrementality in Marketing?

Jan 12, 2022

There’s a lot of buzz in the market today about measuring the “incrementality” of marketing, but what does this mea...

Marketing Attribution FAQ

Jan 12, 2022

Marketing Attribution is a hot topic in the marketing world, and OptiMine addresses the most common questions surro...

Omicron Update: Findings, Cancellations and Mandates

Jan 06, 2022

As the Omicron variant continues to spread rapidly, the meetings industry (along with the rest of the world) is fac...

What Zoom’s $85M Class Action Lawsuit Means for Data...

Dec 14, 2021

The popular video conferencing platform, Zoom, is under fire for allegedly sharing users’ private information witho...

What is Marketing Mix Modeling (MMM)?

Dec 07, 2021

    What is Marketing Mix Modeling (MMM)?   Marketing Mix Modeling, also known as Media Mix Modeling...

What is Multi-Touch Attribution?

Dec 07, 2021

What is Multi-Touch Attribution (MTA)?   Multi-touch attribution (MTA) is a marketing measurement approach that att...

How brands are turning inclusive holiday campaigns i...

Nov 23, 2021

Brands like Starbucks & Target are putting diversity and inclusion at the center of their holiday efforts, spot...

Retail During Pandemic Case Study

Oct 18, 2021

Click here to download our case study on how OptiMine’s analytic agility drove success during a pandemic: htt...

OptiMine On-Demand Webinar: "Apple's ATT Changes Are...

Oct 07, 2021

Now that Apple’s ATT changes are live, the marketing ecosystem will never be the same.  How are brands b...

Your Marketing Measurement is Going Dark

Sep 28, 2021

  Imagine you are standing in front of a large wall-sized stadium scoreboard during a critical game.  Now...

Podcast: What keeps every CMO and digital operations...

Sep 09, 2021

  IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Counci...