Agile Marketing Attribution


Only from OptiMine.

Welcome to the Agile Era of Marketing Measurement

Fast

OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.

Actionable

Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.

Persistent

Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.

The OptiMine Difference

Learn more about how OptiMine measures the cross-channel performance of all your marketing- digital and traditional, across all of your online and offline conversions.

Our Products


OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.

Insight
Intent

Agile Attribution and Marketing Measurement with OptiMine Insight

Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.

  • Measure Any Channel, Campaign and Ad- Digital or Traditional
  • Measure Any Outcome- Online or Offline
  • Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
  • Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
  • Receive Specific Spend Guidance, Immediately Actionable Recommendations
  • Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance- All in a Single Platform & Model
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Agile Marketing Mix Modeling, Budget Planning & Optimization with OptiMine Intent

Combine your goals and budget targets with OptiMine's cross-channel models and measures, and receive media and marketing plans that guide to the highest performance.

  • The most actionable guidance in the market- unified top-down strategic planning with bottom-up tactical guidance.
  • The fastest marketing planning & budgeting- getting the best marketing budget and plan in a fraction of the time.
  • Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
  • Run multiple "what-if" scenarios to collaborate with marketing teams and external partners.
  • The most sophisticated and modern technology- using AI, machine learning and cloud computing.
  • Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.
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What They're Saying...


Those who know OptiMine best have great things to say about OptiMine.

Our last marketing mix vendor recommended increased TV investment. OptiMine had much more detailed recommendations across our markets, TV spots and creative, so we tested this in-market. OptiMine won. And it was worth $18 million in operating income.

Major Fortune 500 Insurer

Senior Director of Marketing, Financial performance

Latest News


Recent OptiMine news announcements and media coverage from around the web.

The Necessity of Unified Measurement

Aug 08, 2022

To succeed in today’s marketing world, marketers must MEASURE: (1) cross-channel effects of media and (2) detailed...

Podcast: What Would a Federal Privacy Act Mean for B...

Aug 04, 2022

OptiMine’s CEO Matt Voda joins Caveat podcast hosts Dave Bittner & Ben Yelin on an episode to discuss wha...

Marketing Briefing: Flexibility, Contingency Plans a...

Jul 27, 2022

Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncerta...

Is Marketing Mix Modeling Still Relevant?

Jul 15, 2022

Marketing Mix Modeling has been around for decades, and it is one of the more common methods of marketing measureme...

Overturning Roe v. Wade Sparked a Number of Privacy ...

Jul 06, 2022

When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke out in M...

New Bill Proposed Against Platforms Over Children’s ...

Jul 01, 2022

California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media comp...

Will Netflix be the TV Equivalent of Facebook?

Jun 16, 2022

  Netflix’s recent news about subscriber loss was a negative surprise for the company with a 200,000 subscriber def...

Experts Skeptical of Tim Cook’s Push for Privacy Leg...

Jun 13, 2022

On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adte...

Attribution vs. Marketing Mix Modeling

Jun 03, 2022

  There are many challenges facing marketers today. One of the greatest is the continuous outpour of privacy c...

Is Your Data Safe in Period Tracking Apps?

May 27, 2022

Many people use apps to track menstruation and fertility cycles, but privacy experts have been warning about the as...

OptiMine On-Demand Webinar: "The Measurement Dilemma...

May 09, 2022

  With all of the current and upcoming consumer privacy changes (such as iOS 14.5, Google Topics and state-by-state...

OptiMine On-Demand Webinar: "Consumer Behavioral Shi...

May 09, 2022

  Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement....