Agile Marketing Attribution


Only from OptiMine.

Welcome to the Agile Era of Marketing Measurement

Fast

OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.

Actionable

Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.

Persistent

Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.

The OptiMine Difference

Learn more about how OptiMine measures the cross-channel performance of all your marketing- digital and traditional, across all of your online and offline conversions.

Our Products


OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.

Insight
Intent

Agile Attribution and Marketing Measurement with OptiMine Insight

Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.

  • Measure Any Channel, Campaign and Ad- Digital or Traditional
  • Measure Any Outcome- Online or Offline
  • Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
  • Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
  • Receive Specific Spend Guidance, Immediately Actionable Recommendations
  • Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance- All in a Single Platform & Model
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Agile Marketing Mix Modeling, Budget Planning & Optimization with OptiMine Intent

Combine your goals and budget targets with OptiMine's cross-channel models and measures, and receive media and marketing plans that guide to the highest performance.

  • The most actionable guidance in the market- unified top-down strategic planning with bottom-up tactical guidance.
  • The fastest marketing planning & budgeting- getting the best marketing budget and plan in a fraction of the time.
  • Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
  • Run multiple "what-if" scenarios to collaborate with marketing teams and external partners.
  • The most sophisticated and modern technology- using AI, machine learning and cloud computing.
  • Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.
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What They're Saying...


Those who know OptiMine best have great things to say about OptiMine.

Our last marketing mix vendor recommended increased TV investment. OptiMine had much more detailed recommendations across our markets, TV spots and creative, so we tested this in-market. OptiMine won. And it was worth $18 million in operating income.

Major Fortune 500 Insurer

Senior Director of Marketing, Financial performance

Latest News


Recent OptiMine news announcements and media coverage from around the web.

OptiMine On-Demand Webinar: "The Measurement Dilemma...

May 09, 2022

  With all of the current and upcoming consumer privacy changes (such as iOS 14.5, Google Topics and state-by-state...

OptiMine On-Demand Webinar: "Consumer Behavioral Shi...

May 09, 2022

  Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement....

5 Marketing Attribution Tips to Protect Your Busines...

Apr 19, 2022

  Privacy changes are disrupting marketing attribution, muddying accurate customer tracking and driving up the cost...

Media Buying Briefing: ‘It’s tough to fight City Hal...

Mar 31, 2022

Why aren’t more TV ad dollars following audiences to digital and social video? Read OptiMine CEO Matt Voda...

Marketing to New — and Smaller — Post-Pandemic Segme...

Mar 25, 2022

The pandemic has segmented the marketing landscape. So, how can marketers navigate this new reality while also expe...

What’s The Alternative To Spending $7 Million On A S...

Mar 25, 2022

From leveraging the creator economy to micro-influencer campaigns, 5 digital marketing experts have shared their ad...

Come See Us at Shoptalk 2022

Mar 21, 2022

Come see OptiMine at Shoptalk 2022 in Mandalay Bay, Las Vegas from March 27th-March 30th! Stop by our booth (#3094)...

TikTok Eyes Oracle Deal to Protect US Data From Chin...

Mar 18, 2022

A potential agreement between TikTok and Oracle would bar the social platform’s Chinese parent company ByteDance fr...

‘We really saw the viability’: How Peace Out leverag...

Mar 14, 2022

Peace Out (a skincare company)’s wake-up call to change its business model came in the form of a TikTok duet...

Marketing Mix Modeling & Optimization FAQ

Feb 24, 2022

  Question 1: What is Marketing Mix Modeling?   Marketing Mix Modeling, also known as Media Mix Modeling—...

Advertising Around The Super Bowl: Q&A With A Market...

Feb 09, 2022

Are Super Bowl ads worth the investment? OptiMine CEO and Marketing Strategist, Matt Voda, shares tips for advertis...

NBC Plays Up Peacock, Downplays China in Promotion o...

Feb 04, 2022

NBC has strategically played up Peacock and downplayed China in the promotion of the Beijing Winter Olympics. Why?...