Agile Marketing Attribution


Only from OptiMine.

Welcome to the Agile Era of Marketing Measurement

Fast

OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.

Actionable

Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.

Persistent

Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.

The OptiMine Difference

Learn more about how OptiMine measures the cross-channel performance of all your marketing- digital and traditional, across all of your online and offline conversions.

Our Products


OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.

Insight
Intent

Agile Attribution and Marketing Measurement with OptiMine Insight

Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.

  • Measure Any Channel, Campaign and Ad- Digital or Traditional
  • Measure Any Outcome- Online or Offline
  • Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
  • Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
  • Receive Specific Spend Guidance, Immediately Actionable Recommendations
  • Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance- All in a Single Platform & Model
Learn More

Agile Marketing Mix Modeling, Budget Planning & Optimization with OptiMine Intent

Combine your goals and budget targets with OptiMine's cross-channel models and measures, and receive media and marketing plans that guide to the highest performance.

  • The most actionable guidance in the market- unified top-down strategic planning with bottom-up tactical guidance.
  • The fastest marketing planning & budgeting- getting the best marketing budget and plan in a fraction of the time.
  • Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
  • Run multiple "what-if" scenarios to collaborate with marketing teams and external partners.
  • The most sophisticated and modern technology- using AI, machine learning and cloud computing.
  • Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.
Learn More

What They're Saying...


Those who know OptiMine best have great things to say about OptiMine.

Our last marketing mix vendor recommended increased TV investment. OptiMine had much more detailed recommendations across our markets, TV spots and creative, so we tested this in-market. OptiMine won. And it was worth $18 million in operating income.

Major Fortune 500 Insurer

Senior Director of Marketing, Financial performance

Latest News


Recent OptiMine news announcements and media coverage from around the web.

The 12 NFL Postseason Games Averaged A Record 38.5 M...

Feb 01, 2024

NFL ratings have been on hyperdrive since the 2023 regular season and continued into the 12-game postseason. Despit...

Google Privacy Sandbox: Attribution Reporting Demyst...

Jan 29, 2024

Deciphering the Google Privacy Sandbox’s Attribution Reporting   As of January 4, 2024, Google has begun its proces...

Using Machine Learning & AI in Marketing Attribu...

Jan 29, 2024

The synergy between machine learning (ML) and artificial intelligence (AI) is reshaping the landscape of marketing...

How to Measure Cross-Channel Marketing

Jan 22, 2024

In the dynamic landscape of modern marketing, measuring cross channel strategy effectiveness is imperative for bran...

What Are Offline Conversions and How Can You Measure...

Jan 22, 2024

Unlocking the full picture of customer interactions is crucial in today’s omnichannel landscape, where online...

How to Set Marketing Goals

Jan 17, 2024

    Embarking on a successful marketing journey requires a clear roadmap, and that begins with well-defined goals....

How to use Customer Segmentation for Conversion Rate...

Jan 16, 2024

Unlocking the full potential of your online presence requires a nuanced understanding of your audience, and that...

The Beginning of the End is Here: Google has Begun t...

Jan 04, 2024

    Despite past delays, Google is now deadly serious about its plans to kill off the 3rd party cookie in Chrome. I...

Best eCommerce Attribution Models

Dec 20, 2023

In the realm of online retail, attribution models serve as invaluable tools for unraveling the complexities of cons...

The Best MMM Software for Agencies

Dec 20, 2023

    Consumer privacy changes have greatly limited the use of personally identifiable information in marketing measu...

OptiMine's 2024 Marketing Predictions

Nov 08, 2023

Waves of disruption will hit the marketing ecosystem in 2024, creating challenges and new opportunities for brands....

Audience Targeting for Effective Marketing

Nov 03, 2023

    In the ever-evolving landscape of digital marketing, reaching the right audience is not just a challe...