Agile Marketing Attribution
Only from OptiMine.
Welcome to the Agile Era of Marketing Measurement
OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.
Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.
Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.
The OptiMine Difference
Learn more about how OptiMine measures the cross-channel performance of all your marketing- digital and traditional, across all of your online and offline conversions.
OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.
Agile Attribution and Marketing Measurement with OptiMine Insight
Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.
- Measure Any Channel, Campaign and Ad- Digital or Traditional
- Measure Any Outcome- Online or Offline
- Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
- Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
- Receive Specific Spend Guidance, Immediately Actionable Recommendations
- Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance- All in a Single Platform & Model
Agile Marketing Mix Modeling, Budget Planning & Optimization with OptiMine Intent
Combine your goals and budget targets with OptiMine's cross-channel models and measures, and receive media and marketing plans that guide to the highest performance.
- The most actionable guidance in the market- unified top-down strategic planning with bottom-up tactical guidance.
- The fastest marketing planning & budgeting- getting the best marketing budget and plan in a fraction of the time.
- Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
- Run multiple "what-if" scenarios to collaborate with marketing teams and external partners.
- The most sophisticated and modern technology- using AI, machine learning and cloud computing.
- Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.
Recent OptiMine news announcements and media coverage from around the web.
Feb 01, 2024
NFL ratings have been on hyperdrive since the 2023 regular season and continued into the 12-game postseason. Despit...
Jan 29, 2024
Deciphering the Google Privacy Sandbox’s Attribution Reporting As of January 4, 2024, Google has begun its proces...
Jan 29, 2024
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Jan 22, 2024
In the dynamic landscape of modern marketing, measuring cross channel strategy effectiveness is imperative for bran...
Jan 22, 2024
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Jan 17, 2024
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Jan 16, 2024
Unlocking the full potential of your online presence requires a nuanced understanding of your audience, and that...
Jan 04, 2024
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Dec 20, 2023
In the realm of online retail, attribution models serve as invaluable tools for unraveling the complexities of cons...
Dec 20, 2023
Consumer privacy changes have greatly limited the use of personally identifiable information in marketing measu...
Nov 08, 2023
Waves of disruption will hit the marketing ecosystem in 2024, creating challenges and new opportunities for brands....
Nov 03, 2023
In the ever-evolving landscape of digital marketing, reaching the right audience is not just a challe...