Agile Marketing Attribution

Only from OptiMine.

Welcome to the Agile Era of Marketing Measurement


OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.


Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.


Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.

The OptiMine Difference

Learn more about how OptiMine measures the cross-channel performance of all your marketing- digital and traditional, across all of your online and offline conversions.

Our Products

OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.


Agile Attribution and Marketing Measurement with OptiMine Insight

Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.

  • Measure Any Channel, Campaign and Ad- Digital or Traditional
  • Measure Any Outcome- Online or Offline
  • Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
  • Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
  • Receive Specific Spend Guidance, Immediately Actionable Recommendations
  • Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance- All in a Single Platform & Model
Learn More

Agile Marketing Mix Modeling, Budget Planning & Optimization with OptiMine Intent

Combine your goals and budget targets with OptiMine's cross-channel models and measures, and receive media and marketing plans that guide to the highest performance.

  • The most actionable guidance in the market- unified top-down strategic planning with bottom-up tactical guidance.
  • The fastest marketing planning & budgeting- getting the best marketing budget and plan in a fraction of the time.
  • Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
  • Run multiple "what-if" scenarios to collaborate with marketing teams and external partners.
  • The most sophisticated and modern technology- using AI, machine learning and cloud computing.
  • Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.
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What They're Saying...

Those who know OptiMine best have great things to say about OptiMine.

Our last marketing mix vendor recommended increased TV investment. OptiMine had much more detailed recommendations across our markets, TV spots and creative, so we tested this in-market. OptiMine won. And it was worth $18 million in operating income.

Major Fortune 500 Insurer

Senior Director of Marketing, Financial performance

Latest News

Recent OptiMine news announcements and media coverage from around the web.

The Alarm is Sounding on Consumer Privacy Regulation

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Defend Your Budget. Prove Your Marketing ROI.

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    Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predi...

Doritos, Jimmy John’s & Others Are Capturing First- ...

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Consumer privacy changes in the digital marketing ecosystem are prompting brands to completely reimagine their data...

Tennessee, Montana to Enact Comprehensive Consumer P...

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The trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to...

What Kinds of Questions Can Marketing Attribution An...

Apr 28, 2023

    Brands use marketing attribution for a variety of reasons, but the main purpose has always been to determine ho...

The Hidden Costs of In-House Marketing Measurement

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Times are uncertain, and the finance team is pushing for cost savings. The pressure is on to find ways to save mone...

Google Announces Results from Initial Cookieless Ad ...

Apr 19, 2023

    Yesterday, April 18, Dan Taylor, VP of Global Ads at Google posted results from initial in-market performance t...

Download the "2023 OptiMine Index"

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The only certainty is uncertainty, making advanced measurement and analytics more critical than ever.   The 2023 Op...

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Experts weigh in on HBO Max’s rebrand and what lies ahead for the Warner Bros. Discovery streamer. One of these exp...

The Pros and Cons of Marketing Mix Modeling (MMM)

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If you’re in the market for a new marketing measurement solution, you are likely in the process of researching your...

MMM Data: What Data Do I Need for Marketing Mix Mode...

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More brands are turning to Marketing Mix Modeling (MMM) due to privacy-driven data loss and the death of Multi-Touc...