OptiMine Insight:

The Joy of Knowing

Agile cross-channel attribution for both digital and traditional marketing, across any online and offline conversions.

SEE WHY PEOPLE LOVE OPTIMINE

OptiMine gave me the insights to convince finance to invest more heavily in digital, and when we did, the lift we generated was what OptiMine forecasted.

Mark Jodlowski, PhD senior Director of E-Commerce, Analytics at Mattel

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Challenges Brands Solve with OptiMine INSIGHT

OptiMine Insight’s robust and deeply granular measures help you improve your business through highly actionable guidance covering the most comprehensive cross-channel perspective in the market. OptiMine Insight- always on, always agile, always actionable insights.

Generating Growth and Building Business Value: OptiMine Insight measures the total impact of all your marketing channels, campaigns and tactics, across all of your conversion points, delivering the path to growth and increased value. See how a global CPG brand unlocked deeper insights, optimized ROI, and accelerated growth using OptiMine Insight in this case study.
Understanding & Assigning Proper Credit to Each Marketing Effort: It’s no secret: privacy-driven data loss is making your marketing attribution picture disappear. OptiMine Insight brings into focus the entire ROI picture including traditional and upper funnel channels that cannot be easily tracked. Explore how OptiMine’s “Guide to Unified Marketing Measurement” blog post breaks down a privacy-safe approach to unified attribution that works across all channels, without cookies or tracking.
Doing More with Less Marketing Budget: OptiMine Insight separates the winners from the losers, allowing you to identify the safest savings while maximizing revenues and ROI. See how Citibank uncovered $27 million in savings while boosting ROI with OptiMine Insight in this case study.
Expertise to Guide Better Marketing Decisions: Need expert support to guide marketing decisions and drive positive results? No problem. OptiMine’s expert Client Success teams combine deep, real-world experience with OptiMine’s leading analytics to guide you to success. OptiMine’s expert Client Success team played a key role in driving the $18 million operating income boost highlighted in our UnitedHealthcare case study.
Understanding the Total Impact of Marketing: If you are missing marketing and conversion channels in your current measurement, you are missing out on significant ROI. Complete the full picture with OptiMine Insight and measure any outcome, KPI and conversion channel. OptiMine Insight enabled a leading jewelry retailer to capture the complete impact of Amazon Ads across all conversion channels—see the case study to learn more.

OPTIMINE IS AGILE ATTRIBUTION

The Power of Agile Attribution

Besides insomnia and indigestion, the most common ailment plaguing today’s marketing professional is uncertainty. The not-knowing that so often leads to the not-succeeding.

Well, we’re giving guesswork its walking papers. INSIGHT combines deeply granular measurement, unheard of speed and ingenious privacy-safe technology, to give you the insight you need to confidently make decisions about your marketing - retiring your Magic 8 Ball once and for all.

Agile Marketing Attribution in Action

The Fastest Solution with the Fastest ROI. Actionable Insights to Immediately Improve Performance. Persistent, Continuous Guidance to Stay Ahead of the Market.

10X

Faster

The fastest speed to value, going live in a fraction of the time compared to multi-touch attribution and marketing mix modeling vendors.

8-10X

More Detailed

The most actionable, detailed measures, guidance and recommendations- at ad and campaign levels- across both digital and traditional marketing channels.

100%

Privacy-Proof

OptiMine’s solution delivers attribution without PII, cookies, tracking or identity data, making it the most privacy-safe, future-proof solution.

AGILE MARKETING MEASUREMENT

OptiMine INSIGHT: A Smarter Solution

How OptiMine Works

See OptiMine in Action

OptiMine combines machine learning, incredibly sophisticated algorithms, model automation, and cloud-based scale to deliver the most agile marketing measurement in the market.

Measure the True, Incremental Contributions of Your Marketing

Why invest so much in your marketing only to get the wrong answers? It starts with measuring and controlling for non-marketing factors impacting your sales.

100% Privacy-Safe: No PII, No Cookies, No Identity Data

OptiMine is the only solution that provides deeply detailed campaign measurement without using PII. Period.

OptiMine can measure any outcome, KPI or conversion metric you have

Want a different KPI measured? No problem. With other marketing mix model and multi-touch attribution vendors, you have to start all over again, wasting time, money and precious resources.

Only OptiMine delivers deeply detailed, granular measurement across all channels

"Unified" solution vendors that attempt to combine marketing mix models and multi-touch attribution suffer from conflicting guidance, math and methodologies that cannot be "unified", measurement gaps, and inaccurate measurement- hardly "unified" at all.

Real-Time Campaign Performance Reporting

OptiMine Insight delivers continually refreshed performance reporting based on your executed campaigns, feeding your internal BI and reporting dashboards.

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