OptiMine Insight

Agile cross-channel attribution for both digital and traditional marketing, across any online and offline conversions.

Agile Marketing Attribution in Action


What is Agile Attribution?

The Fastest Solution with the Fastest ROI. Actionable Insights to Immediately Improve Performance. Persistent, Continuous Guidance to Stay Ahead of the Market.

Fast

The fastest speed to value, going live in a fraction of the time compared to multi-touch attribution & marketing mix modeling vendors.

Actionable

The most actionable, detailed measures, guidance and recommendations- at ad and campaign levels- across both digital and traditional marketing channels.

Persistent

Delivering continuous, rapid model updates to stay ahead of the market. Agile analytic sprints produce ongoing, sustained lift.

What you get with OptiMine Insight


OptiMine cloud-based Insight platform automatically builds tens of thousands of models to accurately measure the contributions of all marketing channels and ads, and delivers a rich and robust set of insights, tools, reporting, dashboards and data feeds to guide you to the best marketing spend decisions and performance lift.

Digital & Traditional Marketing Measurement In One Platform

Top-down and bottom-up insights in one platform, one modeling approach, and no voodoo math to merge multiple approaches into a "single answer".

Complete Cross-Channel Visibility

No more silos and point solutions by channel. Understand how ALL of your channels interact and contribute to sales performance.

Mobile-Friendly Dashboards

Insights delivered to you using modern, mobile-friendly technology and tools.

Actionable, Ad-Level Guidance & Recommendations

Bottom-up ad and campaign level details, guidance and recommendations. Even down to individual keywords.

What-If Budget Scenario Planning & Optimization

Team collaboration and budgeting scenarios with guidance to achieve the strongest results with your budget.

Measure Any Outcome Online & Offline

It doesn't matter which channels you use to capture conversions- OptiMine can measure them all. Online, call-centers, agents, in-store, channel partners, dealerships, and just about anywhere else.

Full Transparency - Data Feeds For Use In Your Own Analytics & Tools

OptiMine feeds consolidated, standardized and cleaned data back to you for use in your own internal reporting, dashboarding and analytics systems.

Expert Support & Experienced Consulting Services

Want to run self-service? No problem. Need support? We're here to back you with a team of deeply knowledgeable, seasoned experts offering strategic guidance and support.

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How Does OptiMine Work?

OptiMine combines machine learning, incredibly sophisticated algorithms, model automation, and cloud-based scale to deliver the most agile marketing measurement in the market.

Measure the True, Incremental Contributions of Your Marketing


It starts with measuring and controlling for non-marketing factors impacting your sales.

All businesses have factors that drive sales that have nothing to do with their marketing investments. The danger is that if you don't account for these factors, your answers will be wrong. OptiMine's models control for non-marketing influences such as seasonality, calendar effects, promotional pricing, economic conditions, market factors and more. This ensures you get the most complete and accurate measures of the true, incremental contributions of your marketing. Solutions like multi-touch attribution don't account for these factors and mis-state the value of digital ads. Why invest so much in your marketing only to get the wrong answers? Only OptiMine gives you the most accurate measure of each ad's value.

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Case Studies


OptiMine delivers real ROI in the form of sales increases, marketing budget efficiency gains, and more. Learn more about our clients' ROI and how OptiMine can help you.

Case Study: How OptiMine Helped an Agency Partner De...

Jan 27, 2022

  Background   The agency partner leveraged its partnership with OptiMine to deploy advanced marketing measurement...

Case Study: How OptiMine Helped American Signature F...

Oct 18, 2021

  American Signature Furniture: An Overview   American Signature, Inc. is a privately owned furniture company based...

Case Study: How OptiMine's Agile Marketing Measureme...

Jan 22, 2021

  Aflac: An Overview   Aflac is an American insurance company and is the largest provider of supplemental insurance...

Case Study: How OptiMine Helped Citibank Uncover Opp...

Jan 22, 2021

  Citibank: An Overview   Citibank is a top 10 global bank that provides various banking and financial services suc...

Case Study: How OptiMine's Agile Marketing Measureme...

Jan 22, 2021

  Bed Bath & Beyond: An Overview   Bed Bath & Beyond is an American chain of domestic merchandise retail st...

Case Study: How OptiMine Helped Pandora Drive App In...

Jan 22, 2021

  Pandora: An Overview   Pandora is a subscription-based streaming service owned by Sirius XM Holdings. The service...

Case Study: How OptiMine Helped Twitter Measure Medi...

Jan 22, 2021

  Twitter: An Overview   Twitter is an American microblogging and social networking service on which users post and...

Case Study: How OptiMine Helped UnitedHealthcare Rea...

Jan 22, 2021

  UnitedHealthcare: An Overview   UnitedHealthcare (the world’s largest healthcare company) is the health ben...

Case Study: How OptiMine's Agile Attribution Lifted ...

Nov 11, 2016

  Coolibar: An Overview   Coolibar is a large outerwear apparel brand that manufactures sun protection products.  ...

Constantly Tune Your Marketing Performance

Marketing mix modeling vendors' models go stale over time, and are very expensive and time consuming to rebuild. Multi-touch attribution models are highly inaccurate, and don't measure the incremental contributions of all campaigns. Only OptiMine, via incredibly sophisticated automation, delivers fresh models and insights continually- to keep you ahead of the market.

Why We're A Smarter Solution

OptiMine is the best choice for brands that market across both digital and traditional channels and have conversions across many online and offline touchpoints, offering a far superior solution compared to marketing mix modeling, multi-touch attribution and so-called "unified" measurement vendors.

  • Easy to deploy- no sensitive, risky PII. No cookies and tags. OptiMine is the easiest, fastest deployment in the market. Period.
  • Incredibly flexible- OptiMine can measure any outcome, KPI or conversion metric you have. Want a different KPI measured? No problem. With marketing mix model and multi-touch attribution vendors, you have to start all over again, wasting time, money and precious resources.
  • OptiMine provides both top-down strategic guidance combined with bottom-up detailed, tactical recommendations- all in a single, uniform modeling approach. "Unified" solution vendors that attempt to combine marketing mix models and multi-touch attribution suffer from conflicting guidance, math and methodologies that cannot be "unified", measurement gaps, and inaccurate measurement- hardly "unified" at all.

Optimine Insight

Traditional Marketing
Mix Analytics

Traditional
Attribution

Measurement Of Traditional Media & Offline Conversions (In-store, Agents, Channels, Call Centers, more)

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Granular, Ad Level Measurement Across Any Channel

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Fast, Easy Implementation in Days or Weeks

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Deploy Without PII, 3rd Party Consumer Data, Tagging, Cookies

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Machine Learning, Scale and Automation for Agile Measurement

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Future Proof: Easily Add New KPIs, Conversions, Outcomes

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Automatically Build Tens of Thousands of Models for Incredibly Rapid, Precise Guidance

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Agile Test & Measure Sprints to Gauge New Channel Performance

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Measure Multiple Funnel Outcomes Online & Offline

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Measure How Ads in One Business Unit Impact Performance of Other Business Units

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