Clicks to Bricks: You Probably Aren’t Measuring Digital Marketing Correctly, and it's Costing You

07/21/2023

Despite the fact that the retail landscape continues to undergo massive waves of post-COVID evolution, there are many things that still haven’t changed — like the fact that consumers continue to go to physical stores to shop and that the physical portion of retailers’ businesses still command the largest share of their revenues by a very large margin. Despite this, many retailers still only focus on the e-commerce sales impacts of their digital marketing, and ignore the in-store sales impacts because it’s “difficult to measure.” This myopic focus is costing them — a lot.

 

To learn more, read the full guest post by OptiMine CEO Matt Voda in TotalRetail, here.