SMARTER IDEAS
Your destination for guidance on the Science of Success and how brands can leverage it for sustained growth.
Video
Marketing is evolving faster than ever, and brands need data-driven insights to stay ahead. In this on-demand webin...
Learn More →Video
At OptiMine, we are committed to helping brands unlock the full potential of their marketing investments through ad...
Learn More →Blog Post
A special thanks to Kimeko McCoy from Digiday for her article about retail media measurement challenges faci...
Learn More →Case Study
In today’s digital landscape, understanding the cross-channel impact of marketing efforts is more critical than eve...
Learn More →Event
OptiMine is headed to eTail West 2025! 🌴 Come find our team (Matt Voda + Chuck “Chuckster” Davis) in Pa...
Learn More →News
As retail media networks grow, advertisers are shifting from traditional ROAS metrics to incrementality, which meas...
Learn More →Blog Post
Marketers are doubling down on upgrading their measurement strategies, with improving Marketing Mix Modeling (MMM)...
Learn More →Case Study
The pressure from finance is real: right about now is when the email from finance outlines the expected marketing...
Learn More →News
In the latest Forbes‘ CMO newsletter, which offers the latest news for chief marketing officers and other mes...
Learn More →Blog Post
Cross-channel marketing is a strategy that integrates multiple marketing channels—such as email, social media, webs...
Learn More →News
Home Depot has been accused of faking Black Friday deals by masking original prices with holiday sale stickers show...
Learn More →Blog Post
Author: Matt Voda, OptiMine CEO We’re thrilled to announce that OptiMine has been recognized as a Leader in the...
Learn More →News
Hardly a week passes without report of another retailer introducing its own media network, or news that an existing...
Learn More →Blog Post
Author: OptiMine CEO, Matt Voda Last week, I had the pleasure to co-present with a customer of OptiMine’s at th...
Learn More →News
Retail ad tech (AKA Retail Media Networks) is the fastest-growing segment and leads the way in cookie-less advertis...
Learn More →News
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays. Read which sev...
Learn More →News
Apple drastically outspent rival browser in advertising after Google had its embarrassing cookie setback. For more...
Learn More →News
Fred Segal, an iconic Los Angeles fashion retailer loved by celebrities over its 50 years of existence, announced t...
Learn More →Blog Post
Author: Matt Voda, CEO of OptiMine Yesterday, Google changed course yet again with its Privacy Sandbox and their...
Learn More →Video
Learn from marketing powerhouse, Domino’s, on how they align their measurement strategies for success! Watch...
Learn More →Case Study
Industry: Retail Client: JCPenney Background: JCPenney was using a legacy MMM vendor that many industry...
Learn More →News
The first Netflix House venues will open in 2025 at malls in Texas and Pennsylvania. Netflix seems to be following...
Learn More →News
What is conversational commerce, and how can it benefit your business? Read OptiMine CEO Matt Voda’s insights...
Learn More →Blog Post
In the dynamic landscape of modern marketing, few strategies have seen as meteoric a rise as influencer marketing....
Learn More →Blog Post
In the ever-evolving landscape of modern marketing, agility has become not just a buzzword, but a necessity. Enter...
Learn More →Blog Post
Over the past few years, the landscape of ad tracking and marketing measurement has undergone significant changes,...
Learn More →News
As Reddit’s long-awaited IPO draws nearer, its push for ad dollars is intensifying. To learn more, read the full ar...
Learn More →News
NFL ratings have been on hyperdrive since the 2023 regular season and continued into the 12-game postseason. Despit...
Learn More →Blog Post
Deciphering the Google Privacy Sandbox’s Attribution Reporting As of January 4, 2024, Google has begun its proces...
Learn More →Blog Post
The synergy between machine learning (ML) and artificial intelligence (AI) is reshaping the landscape of marketing...
Learn More →Blog Post
In the dynamic landscape of modern marketing, measuring cross channel strategy effectiveness is imperative for bran...
Learn More →Blog Post
Unlocking the full picture of customer interactions is crucial in today’s omnichannel landscape, where online...
Learn More →Blog Post
Embarking on a successful marketing journey requires a clear roadmap, and that begins with well-defined goals....
Learn More →Blog Post
Unlocking the full potential of your online presence requires a nuanced understanding of your audience, and that...
Learn More →Blog Post
Despite past delays, Google is now deadly serious about its plans to kill off the 3rd party cookie in Chrome. I...
Learn More →Blog Post
In the realm of online retail, attribution models serve as invaluable tools for unraveling the complexities of cons...
Learn More →Blog Post
Consumer privacy changes have greatly limited the use of personally identifiable information in marketing measu...
Learn More →Blog Post
Waves of disruption will hit the marketing ecosystem in 2024, creating challenges and new opportunities for brands....
Learn More →Blog Post
In the ever-evolving landscape of digital marketing, reaching the right audience is not just a challe...
Learn More →Blog Post
In the ever-evolving landscape of marketing, the concept of omnichannel marketing has emerged as a powerful and ind...
Learn More →Blog Post
In the ever-evolving landscape of business and consumer dynamics, the art of effective marketing extends far be...
Learn More →News
(MINNEAPOLIS, MN, Oct. 5, 2023) – OptiMine, a leader in cloud-based cross-channel marketing measurement and optimiz...
Learn More →Blog Post
What is the California Delete Act? Many consumers have no idea that an entire economy is built on the collect...
Learn More →Blog Post
Author: Matt Voda, CEO of OptiMine Multi-Touch Attribution (MTA) is the method of attempting to measure the effec...
Learn More →News
Multiple industry trade bodies voiced their opposition to the proposed Delete Act (SB 362) in a letter to Californi...
Learn More →News
A new class action lawsuit alleges that Rite Aid disclosed the personal and health information of its website to ma...
Learn More →News
Despite the fact that the retail landscape continues to undergo massive waves of post-COVID evolution, there are ma...
Learn More →Blog Post
Written by: OptiMine CEO, Matt Voda A tantalizing headline showed up in my news feed this morning sta...
Learn More →News
Meta’s Threads app has yet to include advertising features for brands on its platform. OptiMine CEO Matt Voda...
Learn More →News
Advertisers are getting highly personal – and privacy experts warn that as online advertising becomes increas...
Learn More →Blog Post
Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to...
Learn More →Blog Post
Marketing is an essential aspect of any business. However, it can be challenging to determine the effectiveness of...
Learn More →Blog Post
What is ROI in Marketing and Why is it Important? Marketing ROI (Return on Investment) is a metric that measu...
Learn More →Blog Post
Legislatures have been on overdrive lately when it comes to drafting new regulations around protecting a consum...
Learn More →News
OptiMine CEO Matt Voda joins Yahoo Finance live to discuss Tesla’s new advertising strategy and the state of...
Learn More →Blog Post
Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predictable lev...
Learn More →News
Consumer privacy changes in the digital marketing ecosystem are prompting brands to completely reimagine their data...
Learn More →News
The trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to...
Learn More →Blog Post
Brands use marketing attribution for a variety of reasons, but the main purpose has always been to determine ho...
Learn More →Blog Post
Times are uncertain, and the finance team is pushing for cost savings. The pressure is on to find ways to save mone...
Learn More →Blog Post
Yesterday, April 18, Dan Taylor, VP of Global Ads at Google posted results from initial in-marke...
Learn More →Blog Post
The only certainty is uncertainty, making advanced measurement and analytics more critical than ever. The 2023 Op...
Learn More →News
Experts weigh in on HBO Max’s rebrand and what lies ahead for the Warner Bros. Discovery streamer. One of these exp...
Learn More →Blog Post
More brands are turning to Marketing Mix Modeling (MMM) due to privacy-driven data loss and the...
Learn More →News
Some advertisers are beginning to slowly test other platforms ahead of TikTok’s congress testimony next week....
Learn More →Blog Post
Author: Matt Voda, CEO of OptiMine We recently saw an excellent post from marketing analytics expert Avinash Kaus...
Learn More →Blog Post
Scenario planning can help a brand grow their revenues, improve its customer acquisitions, or during times of finan...
Learn More →Blog Post
Predictive analytics is becoming a growing component across many marketing functions, but not all brands have e...
Learn More →News
Marketers have been scrambling to comply with regulations and the marketplace demand for more consumer privacy prot...
Learn More →News
To say that 2022 was a big year for data privacy would be quite the understatement. For the seven stories in AdExch...
Learn More →Blog Post
Given major budget pressures from brands’ finance teams, the concept of “marketing measurement” is being brought up...
Learn More →News
Concerns about unclear and inconsistent platform rules are growing amid Musk’s accusations of doxxing and decision...
Learn More →News
New Year’s resolutions are made to be broken, but don’t include privacy compliance in that category. Five new US...
Learn More →News
The Walt Disney Company has officially debuted ad-supported streaming with the rollout of Disney+’s new subscriptio...
Learn More →Blog Post
It’s that time of year again, where pundits proudly prognosticate and predict what’s to come in the new year. OptiM...
Learn More →News
Black Friday was once again expected to be one of the busiest shopping days of the year, according to many holiday...
Learn More →Blog Post
The customer journey has become more and more complex over time, and this has made it challenging to determine whic...
Learn More →Blog Post
Author: Matt Voda, CEO of OptiMine Economic uncertainty is driving brands and their finance teams to reduce costs...
Learn More →News
Netflix is shifting its focus toward revenue rather than maintaining subscriber growth in the face of rising compet...
Learn More →Blog Post
Marketing Mix Modeling (MMM) What is Marketing Mix Modeling (MMM)? Guide to Marketing/Media Mix Modeling (MMM)...
Learn More →Event
Come see OptiMine at the ANA’s Masters of Marketing conference in Orlando, Florida from October 25th-Octobe...
Learn More →Blog Post
Legislatures are on overdrive when it comes to drafting new regulations around protecting a consumer’s privacy. The...
Learn More →Blog Post
Multi-Touch Attribution (MTA) is dead. Here’s why: Apple’s ITP creates accuracy issues for MTA on ALL A...
Learn More →Blog Post
You’ll end up hungry if you’re relying on cookies, PII, and tracking for your marketing attribution....
Learn More →Blog Post
Under pressure to cut your budget? You are not alone. With the uncertainty in the current economy, many marketers f...
Learn More →Blog Post
To succeed in today’s marketing world, it is crucial to have accurate marketing attribution. More specifically, mar...
Learn More →Podcasts
OptiMine’s CEO Matt Voda joins Caveat podcast hosts Dave Bittner & Ben Yelin on an episode to discuss wha...
Learn More →News
Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncerta...
Learn More →Blog Post
Marketing Mix Modeling has been around for decades, and it is one of the more common methods of marketing measure...
Learn More →News
When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke out in M...
Learn More →News
California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media comp...
Learn More →Blog Post
Netflix’s recent news about subscriber loss was a negative surprise for the company with a 200,000 subscribe...
Learn More →News
On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adte...
Learn More →Blog Post
There are many challenges facing marketers today. One of the greatest is the continuous outpour of pr...
Learn More →News
Many people use apps to track menstruation and fertility cycles, but privacy experts have been warning about the as...
Learn More →Video
With all of the current and upcoming consumer privacy changes (such as iOS 14.5, Google Topics and state-by-state...
Learn More →Video
Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement....
Learn More →Blog Post
Privacy changes are disrupting marketing attribution, muddying accurate customer tracking and driving up the...
Learn More →News
Why aren’t more TV ad dollars following audiences to digital and social video? Read OptiMine CEO Matt Voda...
Learn More →News
The pandemic has segmented the marketing landscape. So, how can marketers navigate this new reality while also expe...
Learn More →News
From leveraging the creator economy to micro-influencer campaigns, 5 digital marketing experts have shared their ad...
Learn More →Event
Come see OptiMine at Shoptalk 2022 in Mandalay Bay, Las Vegas from March 27th-March 30th! Stop by our booth (#3094)...
Learn More →News
A potential agreement between TikTok and Oracle would bar the social platform’s Chinese parent company ByteDance fr...
Learn More →News
Peace Out (a skincare company)’s wake-up call to change its business model came in the form of a TikTok duet...
Learn More →Blog Post
See below for answers to all of the most frequently asked questions about Marketing/Media Mix Modeling (MMM), cou...
Learn More →News
Are Super Bowl ads worth the investment? OptiMine CEO and Marketing Strategist, Matt Voda, shares tips for advertis...
Learn More →News
NBC has strategically played up Peacock and downplayed China in the promotion of the Beijing Winter Olympics. Why?...
Learn More →News
The European Parliament has approved a draft bill to ban targeted ads, but it’s not as great as it sounds. To...
Learn More →Case Study
Industry: Insurance Client: Publicis and the leading U.S. insurer in the supplemental health plan market. ...
Learn More →Blog Post
What the Hell is Google Topics? On January 25th Google made a major announcement that its controversial Federat...
Learn More →Blog Post
Marketing attribution software plays a pivotal role in unraveling the complex customer journey by providing insight...
Learn More →Blog Post
There’s a lot of buzz in the market today about measuring the “incrementality” of marketing, but what does this mea...
Learn More →Blog Post
Marketing Attribution is a hot topic in the marketing world, and OptiMine addresses the most common questions surro...
Learn More →News
As the Omicron variant continues to spread rapidly, the meetings industry (along with the rest of the world) is fac...
Learn More →News
The popular video conferencing platform, Zoom, is under fire for allegedly sharing users’ private information witho...
Learn More →Blog Post
What is Marketing Mix Modeling (MMM)? Marketing Mix Modeling, also known as Media Mix Modeling...
Learn More →Blog Post
What is Multi-Touch Attribution (MTA)? Multi-touch attribution (MTA) is a marketing measurement approach that att...
Learn More →News
Brands like Starbucks & Target are putting diversity and inclusion at the center of their holiday efforts, spot...
Learn More →Case Study
Industry: Retail Client: Furniture & Home Goods Retailer Background: The pandemic disrupted all fac...
Learn More →Video
Now that Apple’s ATT changes are live, the marketing ecosystem will never be the same. How are brands b...
Learn More →Blog Post
Imagine you are standing in front of a large wall-sized stadium scoreboard during a critical game. Now imagine t...
Learn More →Podcasts
IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Counci...
Learn More →News
Few major clients are happy with the data service at Nielsen — but no one sees a realistic alternative. For more on...
Learn More →News
As NBCUniversal puts Nielsen on notice, pressing questions arise about what a new ad measurement system should incl...
Learn More →News
A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New Yor...
Learn More →News
Luxury has made their presence known at the controversial Olympics. Why? Read this recent article in Luxury Daily f...
Learn More →News
Apple’s introduction of the App Tracking Transparency framework has shaken up the ad tech industry, so how is...
Learn More →Video
In the Advertising Research Foundation (ARF)’s recent Measurement Challenges Showcase, leading brands and the...
Learn More →Blog Post
With the inception of digital advertising and online conversion tracking, marketers have been mesmerized by the m...
Learn More →Video
Because of recent privacy changes from Apple & Google, the future is cookie-less. So, the question is this: H...
Learn More →News
The fate of Android users’ privacy rests on an impending decision from Google: whether or not to follow in Ap...
Learn More →News
Apple’s IDFA changes have just gone live, in favor privacy rights for the consumer. Read OptiMine CEO Matt Vo...
Learn More →Video
In a period of data deprecation and increased data privacy, it is now more important than ever for brands to make s...
Learn More →News
As the Masters welcomes back a limited number of spectators to Augusta National Golf Club, an exclusive group of lu...
Learn More →News
OptiMine CEO, Matt Voda, has recently been featured in a Business Insider article. Click here to read it now: https...
Learn More →News
The consumer data privacy wave is about to hit retail. Are you prepared? Read OptiMine CEO Matt Voda’s piece...
Learn More →News
What are the best practices for marketing to Gen Z? Read OptiMine CEO Matt Voda’s Q&A on this topic in Fo...
Learn More →Video
See how OptiMine’s incredibly powerful platform can work to improve your marketing ROI.
Learn More →Video
Google Chrome killed cookies. Apple’s ITP has killed tracking. CCPA is now live. MTA is Dead. What’s...
Learn More →Video
If you cannot regularly measure your digital campaigns’ impacts on your in-store sales, you are missing full credit...
Learn More →Video
Major forces are re-shaping marketing measurement today and disrupting traditional approaches to marketing attribut...
Learn More →Video
Watch our quick video to understand how OptiMine’s platform works and how it can help your brand achieve high...
Learn More →News
Google says no more cookies in 2022: how should hotel marketers react? Read OptiMine CEO Matt Voda’s advice i...
Learn More →Blog Post
“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and h...
Learn More →Blog Post
Apple’s ATT & IDFA changes have become a very high-profile public discussion, and these changes are goin...
Learn More →News
Why have many big brands decided to skip Super Bowl advertising this year? Read OptiMine CEO Matt Voda’s take...
Learn More →News
For the first time in 40 years, Budweiser is foregoing their national advertising spot during the Super Bowl broadc...
Learn More →Blog Post
We are currently in a period of massive marketing data disruption. Several forces have collided to alter the da...
Learn More →Case Study
Industry: Financial Services Client: Aflac Background: Challenged with balancing the budget between sho...
Learn More →Case Study
Industry: Financial Services Client: Citibank Background: A large Fortune 25 bank selected OptiMine for...
Learn More →Case Study
Industry: Mobile Client: Pandora Music Background: A leading public music streaming service had the du...
Learn More →Case Study
Industry: Media & Telcomm Client: Twitter Challenge: Twitter’s analytics group approached OptiMine...
Learn More →Case Study
Industry: Insurance Client: World’s Largest Healthcare Insurance Company Background: The world’s...
Learn More →News
The fast food giant, Burger King, has recently completed its first rebrand in over 20 years. The question is: will...
Learn More →News
How can smaller grocery stores survive in an unprecedented time that is dominated by online shopping and e-commerce...
Learn More →News
There are still ways to effectively measure marketing performance without relying on ad tracking. How? Read OptiMin...
Learn More →News
With a COVID-19 vaccine starting to become a near reality, many industries, such as travel, are forced to consider...
Learn More →Blog Post
Proposition 24 was just approved yesterday in California, a huge win for consumers and their data privacy. This n...
Learn More →Blog Post
While the global pandemic has had a devastating impact on a large majority of businesses, Facebook, the social gi...
Learn More →News
How can travel brands bounce back during the pandemic? OptiMine CEO, Matt Voda, suggests that hyper-local marketing...
Learn More →Blog Post
Collecting consumer data via cookies was designed to allow marketers to identify audiences and improve ad targeti...
Learn More →Blog Post
Apple has recently confirmed that they will be delaying their IDFA changes (as part of iOS 14 which allows users...
Learn More →News
How is COVID-19 going to impact halloween and candy sales? Read the full article from The New York Times to find ou...
Learn More →News
Two of the major tech leaders, Oracle and Salesforce, have just been accused of violating the GDPR because o...
Learn More →Blog Post
It is no question that the year of 2020 has been full of consumer privacy changes, from Google Chrome beginning to...
Learn More →News
Now, 7 months after the California Consumer Privacy Act (CCPA) became law on January 1, 2020, policy makers in Cali...
Learn More →Blog Post
As states allow retail businesses to re-open their physical stores, retailers are faced with a new dilemma: what is...
Learn More →News
The California Consumer Privacy Act (CCPA) is officially being enforced, and consumer data privacy regulations are...
Learn More →News
Especially in today’s day and age, it is crucial to understand the most efficient ways to distribute your mar...
Learn More →Blog Post
Marketing Attribution Mistake #1: Concentrating on Consumer Data Marketing Attribution has bec...
Learn More →Blog Post
If you’ve been watching the ad tracking and cookie demise news over the last few years, you’ll know it is becoming...
Learn More →News
How can travel brands bounce back from the effects of the pandemic? First things first, they’re going to need...
Learn More →News
“Agile marketing” is a concept that restaurants should familiarize themselves with. Read OptiMine CEO M...
Learn More →News
Have you been watching “The Last Dance” documentary about Michael Jordan? Read OptiMine CEO Matt Voda&#...
Learn More →News
With new privacy regulations hitting marketers and the latest versions of Chrome, Firefox, and Safari all blocking...
Learn More →News
Companies that can strategically make quick adjustments will come out on the other side of this pandemic stronger t...
Learn More →News
Looking for a way to improve your marketing? Adopt an agile marketing approach (with advantages in go-to-market spe...
Learn More →News
Retailers are re-strategizing how they are spending—or cutting back—their marketing dollars during the coronavirus...
Learn More →News
Brands are grappling with marketing investment decisions during this time of such uncharted waters. OptiMine has be...
Learn More →News
At a time of so much uncertainty, companies around the world are scrambling to figure out how to adjust– espe...
Learn More →News
Are you interested in learning what OptiMine’s CEO, Matt Voda, has to say in regards to a better way to measu...
Learn More →Blog Post
Just a few days ago, Apple announced that it will fully block all third-party cookies in Safari by default. Additio...
Learn More →News
With the CCPA live and other states with similar regulations in the works, the 2020 holiday season is bound to look...
Learn More →News
Is your hotel taking full advantage of marketing attribution? Read OptiMine CEO Matt Voda’s insights into how...
Learn More →Blog Post
Happy Data Privacy Day! Did you know that January 28th is observed annually as “Data Privacy Day”? Well, now you do...
Learn More →Blog Post
Have you heard? Google Chrome has just recently announced that third-party cookies will cease to exist in their onl...
Learn More →News
https://adexchanger.com/data-driven-thinking/with-ccpa-on-the-horizon-marketers-can-expect-a-very-different-holiday...
Learn More →News
CCPA Goes Live in a Few Weeks- Read OptiMine’s Article on MarketingProfs About the Implications for Marketing...
Learn More →Blog Post
Yes, we know, it’s hardly even full-fledged holiday season, but be prepared: 2020 is only a few short weeks away. A...
Learn More →Event
Join OptiMine for our live webinar on Thursday November 14th at 1:00 PM EST/ 10:00 AM PST- Marketing Measurement in...
Learn More →Blog Post
MTA is Dead. Read OptiMine’s new eBook to learn what’s next for marketing measurement: Download eBook...
Learn More →Blog Post
From Clicks to Bricks Despite the fact that the retail landscape is undergoing a massive wave of disruption, there...
Learn More →White Paper
This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail s...
Learn More →Blog Post
We’re in the middle of budgeting season, with teams scrambling to solidify their annual marketing plans and budgets...
Learn More →Blog Post
Amazon has been in the news a lot lately because of the surging success of its advertising program. Brands are find...
Learn More →Blog Post
In light of the recent data privacy issues at Facebook, marketers need to examine their role, response and contribu...
Learn More →Blog Post
Recently, the CEO of Restoration Hardware Gary Friedman told the crowd at the Goldman Sachs Global Retailing Confer...
Learn More →Blog Post
Ask any marketer how they define “marketing attribution” and you’re likely to get as many different definitions as...
Learn More →Event
In this insightful webinar featuring Forrester Research analyst Tina Moffet and OptiMine CEO, Matt Voda, you’...
Learn More →News
In an age of massive marketing change- an explosion of new devices and channels, and dramatic shifts in customer be...
Learn More →White Paper
In this whitepaper, OptiMine explores the trade-offs of different measurement approaches, including multi-touch att...
Learn More →White Paper
Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to...
Learn More →Blog Post
In 2017, Forrester Research named OptiMine a “Breakout Vendor” in the Marketing Measurement and Optimiz...
Learn More →News
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the dig...
Learn More →News
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the dig...
Learn More →Case Study
Industry: DTC Etail/Apparel Client: Coolibar (a large outerwear apparel brand that manufactures sun protect...
Learn More →