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OptiMine Announces Strategic Partnership with the Association of National Advertisers (ANA)

  OptiMine is pleased to announce our strategic partnership with the Association of National Advertisers (ANA). Thi...

OptiMine Named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

  Author: Matt Voda, OptiMine CEO   We’re thrilled to announce that OptiMine has been recognized as a Leader in the...

Marketing Mix Modeling (MMM) Explained: A Complete Guide

Over the past few years, the landscape of ad tracking and marketing measurement has undergone significant changes,...

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ANA Partner Contribution: “What Happens When Brands Stop Advertising?”

OptiMine CEO Matt Voda recently contributed an insightful article to the ANA’s Forward magazine, titled ̶...

The OptiMine Index Report: 2024 Media Performance & Trends

Benchmark your brand’s strategy against top performers with the OptiMine Index.   See How Your Marketing Mix S...

Rethinking Retail Media Measurement: the Need for Transparency, Incrementality & Independence

  A special thanks to Kimeko McCoy from Digiday for her article about retail media measurement challenges faci...

Improving MMM Tops Marketers’ List of Priorities

Marketers are doubling down on upgrading their measurement strategies, with improving Marketing Mix Modeling (MMM)...

What is Cross-Channel Marketing?

Cross-channel marketing is a strategy that integrates multiple marketing channels—such as email, social media, webs...

The Value of Incrementality Measurement in Retail Media Networks

  Author: OptiMine CEO, Matt Voda   Last week, I had the pleasure to co-present with a customer of OptiMi...

Google’s Privacy Flip-Flop

Author: Matt Voda, CEO of OptiMine   Yesterday, Google changed course yet again with its Privacy Sandbox and their...

Deciphering Influence: A Guide to Measuring Influencer Impact on Business

In the dynamic landscape of modern marketing, few strategies have seen as meteoric a rise as influencer marketing....

Agile Marketing Overview

In the ever-evolving landscape of modern marketing, agility has become not just a buzzword, but a necessity.  Enter...