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OptiMine Announces Strategic Partnership with the Association of National Advertisers (ANA)

  OptiMine is pleased to announce our strategic partnership with the Association of National Advertisers (ANA). Thi...
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OptiMine Named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

  Author: Matt Voda, OptiMine CEO   We’re thrilled to announce that OptiMine has been recognized as a Leader in the...
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Marketing Mix Modeling (MMM) Explained: A Complete Guide

Over the past few years, the landscape of ad tracking and marketing measurement has undergone significant changes,...

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Rethinking Retail Media Measurement: the Need for Transparency, Incrementality & Independence

  A special thanks to Kimeko McCoy from Digiday for her article about retail media measurement challenges faci...
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Improving MMM Tops Marketers’ List of Priorities

Marketers are doubling down on upgrading their measurement strategies, with improving Marketing Mix Modeling (MMM)...
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What is Cross-Channel Marketing?

Cross-channel marketing is a strategy that integrates multiple marketing channels—such as email, social media, webs...
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The Value of Incrementality Measurement in Retail Media Networks

  Author: OptiMine CEO, Matt Voda   Last week, I had the pleasure to co-present with a customer of OptiMi...
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Google’s Privacy Flip-Flop

Author: Matt Voda, CEO of OptiMine   Yesterday, Google changed course yet again with its Privacy Sandbox and their...
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Deciphering Influence: A Guide to Measuring Influencer Impact on Business

In the dynamic landscape of modern marketing, few strategies have seen as meteoric a rise as influencer marketing....
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Agile Marketing Overview

In the ever-evolving landscape of modern marketing, agility has become not just a buzzword, but a necessity.  Enter...
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Google Privacy Sandbox: Attribution Reporting Demystified

Deciphering the Google Privacy Sandbox’s Attribution Reporting   As of January 4, 2024, Google has begun its proces...
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Using Machine Learning & AI in Marketing Attribution to Elevate Campaigns

The synergy between machine learning (ML) and artificial intelligence (AI) is reshaping the landscape of marketing...