Menu
OptiMine Logo OptiMine Logo
Login Icon Request Demo
Resources / Blog Post

Blog Posts

All Blog Posts

Blog Post

Firefox Joins other Major Web Browsers in the Consumer Privacy Protection Trend

It is no question that the year of 2020 has been full of consumer privacy changes, from Google Chrome beginning to...
Blog Post

With Retail Re-Opening, Media Planning Matters More than Ever

As states allow retail businesses to re-open their physical stores, retailers are faced with a new dilemma: what is...
Blog Post

The Top 5 Marketing Attribution Mistakes

Marketing Attribution Mistake #1: Concentrating on Consumer Data       Marketing Attribution has bec...
Blog Post

Guide to Marketing/Media Mix Modeling (MMM)

If you’ve been watching the ad tracking and cookie demise news over the last few years, you’ll know it is becoming...
Blog Post

Apple is Fully Blocking Safari’s Third-Party Cookies

Just a few days ago, Apple announced that it will fully block all third-party cookies in Safari by default. Additio...
Blog Post

Data Privacy Day

Happy Data Privacy Day! Did you know that January 28th is observed annually as “Data Privacy Day”? Well, now you do...
Blog Post

Chrome Dropping Third-Party Cookies by 2022: What You Need to Know

Have you heard? Google Chrome has just recently announced that third-party cookies will cease to exist in their onl...
Blog Post

Five Key Takeaways from CCPA for Performance Marketers

Yes, we know, it’s hardly even full-fledged holiday season, but be prepared: 2020 is only a few short weeks away. A...
Blog Post

Multi-touch Attribution is DEAD.

MTA is Dead.  Read OptiMine’s new eBook to learn what’s next for marketing measurement: Download eBook...