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Multi-touch Attribution is DEAD.
MTA is Dead. Read OptiMine’s new eBook to learn what’s next for marketing measurement: Download eBook...
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From Clicks to Bricks: The Top 5 Reasons to Measure Digital Campaigns’ Impacts on In-Store Sales
Despite the fact that the retail landscape is undergoing a massive wave of disruption, there are many things that s...
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Why Finance-Minded Marketers Succeed
We’re in the middle of budgeting season, with teams scrambling to solidify their annual marketing plans and budgets...
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Amazon Advertising- the Major Missing Link
Amazon has been in the news a lot lately because of the surging success of its advertising program. Brands are find...
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Have We All Contributed to the Facebook Data Privacy Mess?
In light of the recent data privacy issues at Facebook, marketers need to examine their role, response and contribu...
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Restoration Hardware: Exposing the Fatal Flaws in Today’s Marketing Measurement Mindset
Recently, the CEO of Restoration Hardware Gary Friedman told the crowd at the Goldman Sachs Global Retailing Confer...
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Marketing Attribution- Where Confusion Reigns
Ask any marketer how they define “marketing attribution” and you’re likely to get as many different definitions as...
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OptiMine Named a Forrester ‘Breakout Vendor’ & ‘Contender’
In 2017, Forrester Research named OptiMine a “Breakout Vendor” in the Marketing Measurement and Optimiz...