Blog Post
Marketing Mix Modeling vs. Attribution
There are many challenges facing marketers today. One of the greatest is the continuous outpour of pr...
Blog Posts
All Blog Posts
Blog Post
5 Marketing Attribution Tips to Protect Your Business
Privacy changes are disrupting marketing attribution, muddying accurate customer tracking and driving up the...
Blog Post
Marketing/Media Mix Modeling FAQ
See below for answers to all of the most frequently asked questions about Marketing/Media Mix Modeling (MMM), cou...
Blog Post
What is Google Topics?
What the Hell is Google Topics? On January 25th Google made a major announcement that its controversial Federat...
Blog Post
How to Choose Marketing Attribution Software
Marketing attribution software plays a pivotal role in unraveling the complex customer journey by providing insight...
Blog Post
Using Marketing Incrementality to Measure Campaign Performance & Impact
There’s a lot of buzz in the market today about measuring the “incrementality” of marketing, but what does this mea...
Blog Post
Marketing Attribution FAQ
Marketing Attribution is a hot topic in the marketing world, and OptiMine addresses the most common questions surro...
Blog Post
What is Marketing Mix Modeling (MMM)?
What is Marketing Mix Modeling (MMM)? Marketing Mix Modeling, also known as Media Mix Modeling...
Blog Post
What is Multi-Touch Attribution?
What is Multi-Touch Attribution (MTA)? Multi-touch attribution (MTA) is a marketing measurement approach that att...