Blog Post
Multi-Touch Attribution is Dead
Author: Matt Voda, CEO of OptiMine Multi-Touch Attribution (MTA) is the method of attempting to measure the effec...
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Blog Post
The Interesting – But Way Too Early – Signs of the Threads vs. Twitter Cage Match
Written by: OptiMine CEO, Matt Voda A tantalizing headline showed up in my news feed this morning sta...
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Audience Segmentation: How to Use for Consumer Targeting & Ad Measurement
Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to...
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How to Measure Marketing Performance
Marketing is an essential aspect of any business. However, it can be challenging to determine the effectiveness of...
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What is ROI in Marketing and How Do You Calculate It?
What is ROI in Marketing and Why is it Important? Marketing ROI (Return on Investment) is a metric that measu...
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The Alarm is Sounding on Consumer Privacy Regulation
Legislatures have been on overdrive lately when it comes to drafting new regulations around protecting a consum...
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Defend Your Budget. Prove Your Marketing ROI.
Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predictable lev...
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What Kinds of Questions Can Marketing Attribution Answer?
Brands use marketing attribution for a variety of reasons, but the main purpose has always been to determine ho...
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The Hidden Costs of In-House Marketing Measurement
Times are uncertain, and the finance team is pushing for cost savings. The pressure is on to find ways to save mone...