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“Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success” On-Demand Webinar

For years, last-click performance reporting has been the default measurement model for marketers everywhere. But he...
Videos

“Balancing Short-Term Performance Marketing & Long-Term Brand Building” Audience X Science Presentation

In the fast-paced world of marketing, brands constantly face a tough challenge: how do you balance short-term perfo...
Videos

How JCPenney is Transforming their Marketing with Advanced Analytics

Marketing is evolving faster than ever, and brands need data-driven insights to stay ahead. In this on-demand webin...
Videos

“The Importance of Incrementality in Retail Media Measurement” OptiMine x Best Buy Presentation

At OptiMine, we are committed to helping brands unlock the full potential of their marketing investments through ad...
Videos

OptiMine On-Demand Webinar: “Preparing for Google’s 2024 Privacy Changes”

  Learn from marketing powerhouse, Domino’s, on how they align their measurement strategies for success! Watc...
Videos

OptiMine On-Demand Webinar: “The Measurement Dilemma: Navigating Privacy-Driven Disruption”

  With all of the current and upcoming consumer privacy changes (such as iOS 14.5, Google Topics and state-by-state...
Videos

OptiMine On-Demand Webinar: “Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 & Beyond”

  Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement....
Videos

OptiMine On-Demand Webinar: “Apple’s ATT Changes Are Now Live. Learn How It’s Impacting Brands’ Measurement, Performance, & How to Move Forward’

Now that Apple’s ATT changes are live, the marketing ecosystem will never be the same.  How are brands being...
Videos

ARF Measurement Challenges Showcase

In the Advertising Research Foundation (ARF)’s recent Measurement Challenges Showcase, leading brands and the...