"Proving the Power of Faster MMM: New Research & Real-World Brand Stories" On-Demand Webinar
02/26/2026
Marketing teams are moving faster than ever. The question is whether their measurement is keeping pace.
OptiMine’s recent ARF webinar, “Proving the Power of Faster MMM: New Research & Real-World Brand Stories,” is now available to watch on demand.
In this 50-minute session, OptiMine GM Matt Voda and Director of Client Success & Strategic Insights Kelli Brady share new findings from OptiMine’s Model Refresh Cadence research alongside real-world brand examples that demonstrate why refresh cadence directly impacts decision quality.
What You’ll Learn:
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How refresh cadence affects MMM reliability — and why model accuracy declines over time
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What slow refresh timing can cost your brand — including significant measurement variance before the next update
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The positive impact of faster refresh cadences — how more frequent updates improve internal alignment, operational efficiency, and marketing execution
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Practical steps to evolve your approach toward more agile, decision-ready MMM
The session explores both the analytical foundation behind model degradation and the operational realities brands face when insights fall behind the pace of the business.
If your organization relies on Marketing Mix Modeling to guide planning, budgeting, or performance evaluation, understanding the right refresh cadence is critical to maintaining reliable, actionable insight.
Watch the on-demand webinar now to see how faster MMM refresh cadence can strengthen alignment, accelerate decision cycles, and support more confident marketing strategy execution:
