"The Road to Marketing Mix Modeling (MMM): Building a Measurement-Ready Data Foundation" on-demand webinar

09/29/2025

Is your brand’s data ready for Marketing Mix Modeling (MMM)?

In this on-demand ANA (Assocation of National Advertisers) webinar, OptiMine’s VP of Client Success, Jeremy Slick, walks through how one brand transformed their data infrastructure to successfully implement MMM. You’ll learn the practical steps they took to clean, organize, and maximize their data—providing a clear roadmap for your own measurement journey.

Key takeaways include:

• How to assess and improve your data readiness for MMM

• Common pitfalls in marketing measurement—and how to avoid them

• Practical steps to build a scalable, effective data infrastructure

This session is packed with actionable strategies to help you unlock greater value from your marketing measurement efforts—whether you’re just getting started or looking to strengthen your foundation.

Watch it here (available exclusively to ANA members): “The Road to Marketing Mix Modeling (MMM): Building a Measurement-Ready Foundation”.